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Brand Development Manager Jobs in Georgia (NOW HIRING)

Nfinity Athletic

Brand Development Coordinator

Atlanta, GA

$40K - $46K/yr

Build, manage, and grow a portfolio of programs for shoes, uniforms, apparel, and championship ... Collaborate with the Brand, Marketing, and Events teams to deliver a seamless, world-class customer ...

Nfinity Athletic

Brand Development Coordinator

Atlanta, GA · On-site

$41K - $56K/yr

Build, manage, and grow a portfolio of programs for shoes, uniforms, apparel, and championship ... Collaborate with the Brand, Marketing, and Events teams to deliver a seamless, world-class customer ...

Full Circle Lithium US Inc.- FCL-X™

Be Seen First

Business Development Manager

Nahunta, GA · On-site

$70K - $100K/yr

The Business Development Manager serves as the primary representative of the Company's brand within the assigned territory and works closely with distributors, national accounts, OEMs, retailers, and ...

Ksb

Business Development Manager

Grovetown, GA

... SupremeServ brand. Innovative technology that is the fruit of KSB's research and development ... Manage the Northeast North America large-project opportunity funnel , ensuring disciplined ...

Develon

Dealer Development Manager

Suwanee, GA · On-site

Who We Are DEVELON, headquartered in Suwanee, Georgia, markets the DEVELON brand of products which ... What You'll Do The Dealer Development Manager's main objective is to execute DEVELON's channel ...

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All JobsBrand Development JobsBrand Development Manager JobsBrand Development Manager Jobs in Georgia

Brand Development Manager information

See Georgia salary details

$9.3K

$50.7K

$95K

How much do brand development manager jobs pay per year?

As of Jul 26, 2026, the average yearly pay for brand development manager in Georgia is $50,663.00, according to ZipRecruiter salary data. Most workers in this role earn between $35,900.00 and $62,900.00 per year, depending on experience, location, and employer.

What Does a Brand Development Manager Do?

A brand development manager monitors trends in the market and among customers, and oversees marketing or advertising projects to make campaign messaging fits within the company’s brand. Your job duties include developing marketing strategies to target customers, predicting customer behavior, and conducting surveys or trial studies to research new messaging strategies. To pursue a career as a brand development manager, you should first have experience working in marketing and leadership roles. Most employers prefer candidates with several years of prior experience, and at least a bachelor’s degree in marketing, business, or a related field.

What is the difference between Brand Development Manager vs Brand Manager?

AspectBrand Development ManagerBrand Manager
Primary FocusCreating and expanding brand identity and market presenceManaging and maintaining existing brand image and campaigns
ResponsibilitiesMarket research, brand positioning, new brand initiativesAdvertising campaigns, product branding, brand consistency
Skills & CredentialsMarketing, branding, communication skills, often a bachelor’s degreeMarketing, branding, project management, often a bachelor’s degree

While both roles involve branding, the Brand Development Manager focuses on building and expanding the brand's presence, whereas the Brand Manager concentrates on managing and maintaining the existing brand image. Understanding these differences helps in selecting the right career path or job role in marketing and branding fields.

What are some common challenges a Brand Development Manager faces when launching a new brand initiative, and how can they overcome them?

Brand Development Managers often encounter challenges such as aligning cross-functional teams, differentiating the brand in a crowded market, and ensuring consistent messaging across channels. To overcome these hurdles, it's important to foster strong collaboration between marketing, sales, and product teams, conduct thorough market research to identify unique value propositions, and implement clear brand guidelines. Regular communication and feedback loops can also help keep everyone aligned and adaptable throughout the launch process.

What does a Brand Development Manager do?

A Brand Development Manager is responsible for building and strengthening a company's brand identity, presence, and perception in the market. They develop and implement strategies to increase brand awareness, manage brand messaging, and ensure consistency across all marketing channels. Their role often involves market research, collaboration with design and marketing teams, and monitoring brand performance to make data-driven decisions. Ultimately, they help position the brand to attract and retain customers, driving business growth.

What are the key skills and qualifications needed to thrive as a Brand Development Manager, and why are they important?

To excel as a Brand Development Manager, you typically need expertise in brand strategy, marketing, and consumer behavior, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, analytics tools (like Google Analytics), and CRM systems, as well as certifications such as CIM or AMA, are highly beneficial. Strong communication, creativity, and project management skills make candidates stand out by enabling them to craft compelling brand stories and lead cross-functional teams. These competencies are crucial for building brand value, driving market growth, and maintaining a competitive edge.
More about Brand Development Manager jobs
What cities in Georgia are hiring for Brand Development Manager jobs? Cities in Georgia with the most Brand Development Manager job openings:
Brand Development Manager jobs near you
Infographic showing various Brand Development Manager job openings in Georgia as of July 2026, with employment types broken down into 74% Full Time, 25% Part Time, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $50,663 per year, or $24.4 per hour.
Brand Development Representative

Brand Development Representative

UNITED DISTRIBUTORS GROUP

Smyrna, GA

Other

Posted 6 days ago

Job description

About United

United is the largest beverage alcohol wholesaler in both Georgia and Alabama. With two members of the fourth generation of the Hertz family involved in leadership roles, United is one of the 2-3% of family businesses that are able to successfully transition beyond the third generation. The Hertz family remains focused on growth, leveraging its most distinct market advantages in order to maintain its upward momentum. Its talented and innovative team of sales representatives and brand builders has the unique ability to recognize synergies between all three categories of alcohol, making it possible for United to grow its product portfolio and business successfully in Georgia and beyond.

Want to get in on the fun...We'd love to have you!

The primary responsibility of a Brand Development Representative is to strategically plan, organize and execute local events and brand promotions, helping to increase brand knowledge and gain/grow the distribution of United's priority brands. Brand Development Representatives serve as a marketing arm for United's sales teams as well as our suppliers, promoting in both the on and off-premise accounts.

  • Must be 21 years or older
  • Bachelor's degree or Associate's degree from an accredited college or university
  • Valid driver's license for applicable state
  • Able to secure and maintain auto-liability insurance in accordance with state laws
  • Ability to secure and maintain a State Alcohol Sales Permit in accordance with state laws
  • Sales experience in the food and drug industry preferred
  • Restaurant/Bar/ industry experience preferred
  • Extensive knowledge of products

Responsibilities

  • Attend Brand Development meetings and sales division meetings
  • Attend brand kick-offs and special events
  • Help gain and grow distribution of United priority brands for beer, wine, and spirits
  • Prepare and execute off and on premise promotions
  • Assist with product delivery, set up and execution of festivals/events for United and its suppliers.
  • Work collaboratively with all suppliers and sales teams in planning and executing promotions
  • Execute an average of 7-10 promotions/events per week
  • Visit numerous accounts per day, presenting and scheduling promotions
  • Secure price features in accounts for promotions
  • Check inventory levels of products to prepare for promotions
  • Merchandise and decorate accounts with appropriately branded POS
  • Schedule and execute product brand training for accounts bar and wait-staff.
  • Meet, schedule, and train spokesmodels on brand knowledge, recipes, program details, price features, etc.
  • Execute and provide all necessary promotion recaps and photos in a timely and accurate manner
  • Recap brand promos with surveys using United software
  • Perform other duties as assigned
  • Drive to all call points
  • Work is a combination of days, nights, weekends, and holidays as needed

Competencies

  • Decision Making
  • Plan and Organize
  • Customer Focus
  • Professionalism
  • Flexibility
  • Communication
  • Interpersonal Skills
  • Problem Solving/Solution-Oriented
  • Collaboration
  • Conflict Resolution
  • Positive Attitude
  • Self-Motivated
  • Creativity
  • Working As a Team
  • Willingness to Learn

Critical Skills

  • Time management
  • Creativity and Innovation
  • Product knowledge
  • Proficient in Microsoft Office and other United technology use
  • Excellent verbal communication skills
  • Strong attention to detail
  • Strong communication and collaboration skills
  • Strong organizational skills with a proven ability to multi-task, prioritize, and manage time in order to meet frequently changing deadlines in a fast-paced environment
  • Able to read, write, and perform business math computations

Working Conditions

  • Some work in normal office environment
  • Able to maintain very high proficiency and job standards while working in a non-temperature controlled environment that includes exposure to heat, high humidity, and inclement weather
  • Able to work occasionally in refrigerated areas
  • Exposure to smoke and dust in certain accounts
  • Able to work in an environment with moderate to loud noise levels at events and in accounts

Physical Requirements and Essential Functions

  • Regular, reliable attendance required
  • Able to drive a vehicle for extended periods of time
  • Able to taste. talk and hear, stand and walk, sit, reach with arms and hands, lift and carry, and use hands and fingers to handle or feel
  • Able to sit for extended periods of time, using computer keyboard, mouse, monitor, or calculator
  • Able to perform greater than average lifting (50-65 lbs)
  • Able to frequently climb or balance, stoop, kneel or crouch
  • Must have specific vision abilities that include close vision, distance vision, and the ability to judge distance

Attention Applicants:If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please let us know. Likewise, if you are limited in the ability to access or use this online application process and need an alternative method for applying, we will determine an alternate way for you to apply. Please contactaccommodations@udiga.comor call 800-381-9947 for assistance with an accommodation.

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