A typical shift for a Brand Ambassador Alcohol Sampling position involves setting up your sampling station at a retail location or special event, preparing samples, and interacting with customers to share product information and encourage trial. You'll be responsible for keeping the area clean, following all alcohol service guidelines, documenting your activities, and reporting results to your team lead or manager. Shifts are often scheduled during peak shopping hours, requiring evening and weekend availability. You'll work independently, but you'll receive support, training, and resources from the brand's marketing team, and may occasionally collaborate with other ambassadors at larger events.