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What is a Behavioral Health Counselor?

Behavioral Health Counselors (BHCs) are mental health professionals who provide counseling, support, and intervention to individuals dealing with emotional, psychological, or behavioral issues. They work in a variety of settings, such as clinics, hospitals, schools, or community organizations, helping clients manage mental health conditions, cope with stress, and develop healthy coping strategies. BHCs may utilize different therapeutic approaches and collaborate with other healthcare providers to ensure comprehensive care. Their goal is to improve clients’ overall well-being and quality of life.

What are the key skills and qualifications needed to thrive as a Behavioral Health Counselor?

To thrive as a Behavioral Health Counselor, you need a solid background in psychology or counseling, typically supported by a relevant degree and appropriate licensure or certification. Familiarity with electronic health records (EHRs), mental health assessment tools, and evidence-based therapeutic modalities is essential. Strong interpersonal communication, empathy, and problem-solving abilities set top performers apart in this role. These skills ensure effective client care, accurate documentation, and positive therapeutic outcomes in behavioral health settings.

What are some common challenges faced by Behavioral Health Consultants when working in integrated care settings?

Behavioral Health Consultants (BHCs) often work alongside primary care providers, which means they need to balance quick, solution-focused interventions with comprehensive mental health support. A common challenge is managing a high patient volume while providing effective, brief interventions within limited timeframes. Additionally, BHCs must navigate collaborating with multidisciplinary teams and communicating effectively to ensure continuity of care. Flexibility, strong communication skills, and adaptability are essential for success in these dynamic environments.

What is the difference between Bhc vs Medical Assistant?

AspectBhcMedical Assistant
CertificationsVaries by employer, often requires specific health or safety certificationsCertified Medical Assistant (CMA) or Registered Medical Assistant (RMA) often preferred
Work EnvironmentHealthcare facilities, clinics, hospitalsClinics, outpatient facilities, hospitals
Job ResponsibilitiesSupport healthcare providers, assist with procedures, patient carePatient intake, vital signs, administrative tasks, assisting with exams

Both Bhc and Medical Assistants work in healthcare settings, supporting patient care and clinical operations. While Bhc roles may focus more on specific health or safety protocols, Medical Assistants typically handle a combination of clinical and administrative duties. Understanding these differences helps job seekers identify the right role based on their certifications and career goals.

What are popular job titles related to Bhc jobs in Alberta?

For Bhc jobs in Alberta, the most frequently searched job titles are:

What job categories do people searching Bhc jobs in Alberta look for?

The top searched job categories for Bhc jobs in Alberta are:

What cities in Alberta are hiring for Bhc jobs?

Cities in Alberta with the most Bhc job openings:

Bhc jobs near you
Infographic showing various Bhc job openings in Alberta as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, and 14% Part Time. Highlights an 99% Physical, and 1% Remote job distribution.

Marketing Operations Specialist - Banff Hospitality Collective

Banff Hospitality Collective

Banff, AB • On-site

Full-time

Medical, PTO

Re-posted 22 days ago

Job description

We’re seeking a highly organized, creative, and digitally savvy execution wizard to join our talented team in Banff as our Marketing Operations Specialist! Banff Hospitality Collective, or as we like to call it ‘BHC’, is a multi-concept restaurant and entertainment company with 17 venues and counting. All our venues are unique in their own right but have a few things in common: 1. They are all located in beautiful downtown Banff. 2. Serve amazing food and beverage. 3. Have wicked atmospheres powered by even cooler people. Want to know more about BHC? Check us out here: banffcollective.com

Marketing Operations Specialist

Reporting directly to the Director of Media & Marketing (with a collaborative, digital marketing and data-focused dotted line to the Senior Manager of Digital Marketing & Data Insights), the Marketing Operations Specialist is a pivotal, execution-focused role that serves as the engine room of the BHC marketing department.

You are responsible for assisting with the organization, management, and execution of multiple items across all functions of the BHC marketing department. You will drive the tactical execution and performance of digital campaigns, help maintain the collective’s massive web presence, support our brand teams, ensure content is relevant and accurate, and keep our vital media, reputation, and partner operations organized across our 17+ distinct brands. In this role, you will actively adopt, implement, and optimize AI tools to streamline departmental workflows and elevate our guest experience. This position works in close daily collaboration with the brand and operations teams, external contractors and key partners.

We Love Perks! This Position Includes:

  • Competitive base salary
  • Flexible Monday–Friday schedule
  • $200 Welcome Gift Card to use at any BHC Venue
  • 50% off food, bottles of wine & sake for yourself + a guest at all BHC venues
  • Training & development allowance
  • Cell phone allowance
  • Extended health benefits after 3 months, with premiums completely paid for by BHC
  • RRSP matching program after 3 months
  • Short-Term & Long-Term Disability coverage after 3 months
  • 3 weeks paid vacation + statutory holidays
  • Paid community volunteer time

What You’ll Do:

  • Help build, launch, and optimize paid advertising campaigns across Meta Business Suite, TikTok Ads Manager, Google Ads, LinkedIn Ads, and other relevant platforms.
  • Execute creative and copy testing (A/B testing) to identify high-performing assets, adjust bidding strategies, reallocate budgets based on performance, and refresh ad creatives to combat ad fatigue.
  • Aggregate data from various platforms to produce comprehensive Wrap Reports.
  • Perform routine website updates via Webflow across our digital footprint, including updating seasonal content, offers and specials, SEO/AEO/GEO metadata, and venue event listings. Assist in building new pages where needed.
  • Adopt and test emerging AI solutions to optimize data transformation and visualizations.
  • Assist with the design, writing, and deployment of weekly newsletters and promotional e-blasts. Assist in audience list segmentation and database cleanup projects.
  • Audit and optimize online review and reservation profiles (OpenTable, TripAdvisor, Google Business Profile), partner profiles and third-party listings, ensuring venue information is 100% accurate and search rankings are maximized.
  • Manage and execute fulfillment tasks and tracking for BHC Partner Programs to leverage hotel and industry relationships and support partnership initiatives.
  • Own and actively maintain marketing calendars and schedules to ensure internal stakeholders and external freelancers are fully aligned.
  • Handle critical tracking and back-end support, including campaign budget tracking, invoice processing, expense logging, and management of department software subscriptions.
  • Provide social media support, assist with content capture and creation, and help schedule organic posts, stories, and reels using management tools like Hootsuite. Leverage generative AI tools for efficient brainstorming, rough caption drafting, and smart hashtag/keyword generation to support social media efforts.
  • Provide operational support for visiting media, influencers, and content creators. Coordinate itineraries and dining reservations and track detailed parameters for on-site filming/photography.
  • Actively track media coverage, archive press mentions, circulate media wins internally, and leverage select coverage with appropriate organic or paid marketing.

What You Have:

  • Minimum 2-4 years of experience in digital marketing coordination, ad operations, or marketing administration.
  • Core Leadership Attributes: A highly analytical, critical thinker and proactive self-starter who demonstrates great initiative, problem-solving skills, and a solutions-oriented mindset. You are decisive under pressure and comfortable taking ownership of your workflows.
  • AI Literacy & Adoption. Proven experience integrating AI tools (e.g., ChatGPT, Midjourney, Claude, Gemini, Nano Banana, platform native AI features) into your daily marketing workflows to optimize text, image generation, brainstorming, or data parsing.
  • High proficiency in navigating Meta Business Manager/Ads Manager, TikTok Ads Manager, and Google Ads. Experience with HubSpot for Marketers is a bonus.
  • Web CMS Experience: Solid hands-on experience managing, uploading content, and publishing via web content management systems, with a strong proficiency in Webflow.
  • Email Campaign Management: Hands-on experience developing, designing, and launching promotional emails and automated campaigns, with a strong proficiency in platforms like Mailchimp.
  • Strong working knowledge of social media scheduling software (Hootsuite, Later, Iconosquare) and Google Business Profile management.
  • Exceptional copywriting skills, with an analytical mindset focused on data-driven optimization rather than just static reporting.
  • High operational agility. Comfortable shifting gears instantly from technical data spreadsheets and budget tracking to helping with photoshoots.
  • Creative resourcefulness, including proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Rush, After Effects) to quickly edit video for TikTok/Reels or resize graphics for web.
  • Experience working within a restaurant or hospitality environment (especially in Banff or a resort town) is a massive bonus!

Banff Hospitality Collective is: Balkan Restaurant | Chuck's Steakhouse | High Rollers | Magpie & Stump | Park Distillery Restaurant & Bar | The Bear Street Tavern | The Bison Restaurant + Terrace | The Eddie Burger Bar | The Maple Leaf Grill and Lounge | Three Bears Brewery & Restaurant | Hello Sunshine | Lupo Italian | Bluebird | Are you ready to join us at Banff’s most iconic and popular downtown restaurants?

Applicants must be legally eligible to work in Canada.