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Behavioral Marketing Jobs (NOW HIRING)

Cervello-Wellness

Marketing Specialist

Alexandria, VA · On-site

$55K - $70K/yr

???? Marketing Specialist - Behavioral Health & Medical Spa (Maryland / Virginia) Location: Hybrid (based in Maryland or Northern Virginia) Employment Type: Full-time Salary Range: $55,000 - $70,000 per ...

BK Behavior

Digital Marketing Specialist

Brooklyn, NY · On-site

The Talent Growth & Content Strategist will be the driving force behind BK Behavior's digital recruitment presence. This role will own the strategy and execution of all recruitment marketing ...

BK Behavior

Digital Marketing Specialist

Brooklyn, NY · On-site

The Talent Growth & Content Strategist will be the driving force behind BK Behavior's digital recruitment presence. This role will own the strategy and execution of all recruitment marketing ...

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Behavioral Marketing information

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How much do behavioral marketing jobs pay per hour?

As of Aug 13, 2026, the average hourly pay for behavioral marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a behavioral marketing specialist, and why are they important?

To thrive as a Behavioral Marketing Specialist, you need a strong understanding of consumer psychology, data analysis, and marketing principles, often supported by a degree in marketing, psychology, or a related field. Familiarity with analytics platforms (like Google Analytics), marketing automation tools, and A/B testing software is typically required. Creativity, critical thinking, and effective communication help translate behavioral insights into impactful marketing strategies. These skills are crucial for developing campaigns that effectively influence consumer behavior and drive business results.

What is behavioral marketing?

Behavioral marketing is a strategy used by marketing professionals to target consumers based on their previous online actions, such as browsing history, clicks, and purchase behavior. It involves analyzing data to deliver personalized advertisements and content, often utilizing tools like cookies and analytics platforms to improve campaign effectiveness.

What is the difference between Behavioral Marketing vs Digital Marketing?

AspectBehavioral MarketingDigital Marketing
FocusUses consumer behavior data to personalize marketing effortsEncompasses all online marketing channels and strategies
Required SkillsData analysis, consumer psychology, targeted advertisingSEO, content creation, social media, email marketing
Work EnvironmentMarketing teams, data analytics departmentsDigital agencies, in-house marketing teams
Industry UsageRetail, e-commerce, advertisingAll industries with an online presence

Behavioral Marketing focuses on leveraging consumer behavior data to tailor marketing messages, while Digital Marketing covers a broad range of online marketing strategies. Both roles often overlap but serve different primary purposes within the marketing ecosystem.

How does a behavioral marketing professional typically collaborate with other departments to implement successful campaigns?

Behavioral Marketing professionals work closely with teams such as data analytics, creative, and product management to design and execute targeted campaigns. They analyze customer data to identify patterns, then coordinate with creative teams to develop personalized messaging and with IT or product managers to ensure proper tracking and delivery. Regular cross-departmental meetings and clear communication are key to aligning strategies and achieving campaign objectives, making collaboration a central aspect of the role.
More about Behavioral Marketing jobs
What cities are hiring for Behavioral Marketing jobs? Cities with the most Behavioral Marketing job openings:
What states have the most Behavioral Marketing jobs? States with the most job openings for Behavioral Marketing jobs include:
What job categories do people searching Behavioral Marketing jobs look for? The top searched job categories for Behavioral Marketing jobs are:
Behavioral Marketing jobs near you
Infographic showing various Behavioral Marketing job openings in the United States as of August 2026, with employment types broken down into 50% Part Time, and 50% Contract. Highlights an 100% In-person job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

Pool: Marketing Behavioral Lab Student Assistant

University of Kansas

Lawrence, KS • On-site

$37K - $47K/yr

Full-time

Re-posted 12 days ago

University Of Kansas rating

8.3

Company rating: 8.3 out of 10

Based on 41 frontline employees who took The Breakroom Quiz

127th of 618 rated colleges and universities

Job description

Job duties may include (but are not limited to):
40% Checking study participants in and out of the behavioral lab.
40% Monitoring research studies.
20% Other duties as assigned.,The Marketing Behavioral Lab at the KU School of Business invites students to submit application materials for consideration for student hourly positions. Positions may involve checking participants in and out, monitoring research studies, and other duties.
Throughout their employment, student employees will maintain and manifest positive actions that align with and support the Code of Conduct for the School of Business.

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