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Behavioral Marketing Jobs (NOW HIRING)

Arrivia

Remote Senior Marketing Specialist

Denver, CO · Remote

$75K - $100K/yr

Target campaigns by member preference, demographics, and behavior. * Marketing Automation: Use Marketo or comparable tools to streamline workflows and cut manual steps. * Performance Analytics:

Arrivia

Remote Senior Marketing Specialist

Denver, CO · On-site +1

$75K - $100K/yr

Target campaigns by member preference, demographics, and behavior. * Marketing Automation: Use Marketo or comparable tools to streamline workflows and cut manual steps. * Performance Analytics:

Arrivia

Remote Senior Marketing Specialist

Seattle, WA · On-site +1

$75K - $100K/yr

Target campaigns by member preference, demographics, and behavior. * Marketing Automation: Use Marketo or comparable tools to streamline workflows and cut manual steps. * Performance Analytics:

Limitless East Marketing

Marketing Assistant

Dallas, TX · On-site

$49K - $60K/yr

Conduct market research and analyze consumer behavior trends * Coordinate marketing materials and help prepare presentations and reports * Support internal communications and assist with project ...

Limitless East Marketing

Marketing Coordinator

Madison, WI · On-site

$62K - $66K/yr

Understanding of brand strategy, market trends, and consumer behavior. * Proficiency in Microsoft Office Suite and basic marketing tools. Additional Information Benefits * Competitive annual salary ...

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How much do behavioral marketing jobs pay per hour?

As of Sep 14, 2026, the average hourly pay for behavioral marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

How does a behavioral marketing professional typically collaborate with other departments to implement successful campaigns?

Behavioral Marketing professionals work closely with teams such as data analytics, creative, and product management to design and execute targeted campaigns. They analyze customer data to identify patterns, then coordinate with creative teams to develop personalized messaging and with IT or product managers to ensure proper tracking and delivery. Regular cross-departmental meetings and clear communication are key to aligning strategies and achieving campaign objectives, making collaboration a central aspect of the role.

What are the key skills and qualifications needed to thrive as a behavioral marketing specialist, and why are they important?

To thrive as a Behavioral Marketing Specialist, you need a strong understanding of consumer psychology, data analysis, and marketing principles, often supported by a degree in marketing, psychology, or a related field. Familiarity with analytics platforms (like Google Analytics), marketing automation tools, and A/B testing software is typically required. Creativity, critical thinking, and effective communication help translate behavioral insights into impactful marketing strategies. These skills are crucial for developing campaigns that effectively influence consumer behavior and drive business results.

What is the difference between Behavioral Marketing vs Digital Marketing?

AspectBehavioral MarketingDigital Marketing
FocusUses consumer behavior data to personalize marketing effortsEncompasses all online marketing channels and strategies
Required SkillsData analysis, consumer psychology, targeted advertisingSEO, content creation, social media, email marketing
Work EnvironmentMarketing teams, data analytics departmentsDigital agencies, in-house marketing teams
Industry UsageRetail, e-commerce, advertisingAll industries with an online presence

Behavioral Marketing focuses on leveraging consumer behavior data to tailor marketing messages, while Digital Marketing covers a broad range of online marketing strategies. Both roles often overlap but serve different primary purposes within the marketing ecosystem.

What is behavioral marketing?

Behavioral marketing is a strategy used by marketing professionals to target consumers based on their previous online actions, such as browsing history, clicks, and purchase behavior. It involves analyzing data to deliver personalized advertisements and content, often utilizing tools like cookies and analytics platforms to improve campaign effectiveness.
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What states have the most Behavioral Marketing jobs?

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What are popular job titles for Behavioral Marketing?

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Behavioral Marketing jobs near you
Infographic showing various Behavioral Marketing job openings in the United States as of September 2026, with employment types broken down into 1% Internship, 89% Full Time, 9% Part Time, and 1% Contract. Highlights an 81% Physical, 3% Hybrid, and 16% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

Remote Senior Marketing Specialist

Denver, CO • Remote

Arrivia
Travel Arrangement Services • 1 - 5K employees
Learn more about Arriviaexternal

$75K - $100K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 28 days ago

Job description

At arrivia, we're passionate about making travel experiences unforgettable. As a global leader in the travel industry, we're looking to hire a talented Senior Marketing Specialist to join our dynamic team.

About the Role

This is a senior, hands-on role covering email, lifecycle, product, and promotional marketing on the arrivia marketing team. You will build, optimize, and scale the automated and promotional campaigns that reach our members every day, and email is where those member relationships live.

Your impact shows up fast. Your segmentation, testing, and personalization decisions move real numbers, you get three disciplines in one seat, and you will have room to change the approach when the data says to. You will do it from wherever you work best, connected to a team that spans both coasts.

What You'll Own

  • Email Campaigns: Create, build, and optimize automated and promotional emails in Marketo and our CMS.
  • Lifecycle Programs: Own member journeys from onboarding through re-engagement.
  • Product Marketing: Turn product and offer launches into compelling member communications.
  • Promotional Campaigns: Deliver high-volume pushes on tight turnarounds without losing quality.
  • Segmentation and Personalization: Target campaigns by member preference, demographics, and behavior.
  • Marketing Automation: Use Marketo or comparable tools to streamline workflows and cut manual steps.
  • Performance Analytics: Measure results, spot trends, and feed them into the next optimization.
  • Testing and Improvement: Find what is underperforming and fix it without waiting for direction.
  • Remote Collaboration: Partner with sales, operations, and other teams across time zones so the customer journey stays seamless.
  • AI-Enabled Marketing: Use modern AI tools for content, audience analysis, and campaign optimization. arrivia is committed to AI-driven innovation and expects our marketers to use AI to work faster and decide better.

What You'll Bring

  • 5+ years of marketing experience with a strong grasp of best practices and industry trends.
  • Deep, hands-on email marketing expertise. This is the core of the role.
  • Experience across lifecycle, product, and promotional marketing. Strength in several of these matters more than all of them.
  • 2 to 5 years with Marketo or comparable marketing automation software, a significant advantage.
  • Strong analytical skills and the habit of letting data drive decisions.
  • Excellent written and verbal communication, with email content that resonates.
  • Proven cross-functional collaboration and the ability to build relationships remotely.
  • Comfort in a fast-paced, high-volume environment with quick turnarounds.
  • Leadership qualities, initiative, and a proactive, go-getter mindset that shows up without an office around you.
  • Travel or cruise industry experience is a plus.

Compensation & Benefits

  • Base Salary Range: $75,000 – $100,000 per year. Final compensation within this range is determined by individual qualifications, location, depth of hands-on experience, and relevant skills.

  • Unlimited PTO

  • Exclusive employee travel rates

  • Medical, dental, and vision insurance

  • 401(k) 

    Why arrivia

    At arrivia, we power travel loyalty and rewards programs for some of the world's leading brands. Our teams help millions of travelers book memorable experiences while delivering innovative technology and travel solutions to our partners. With a global workforce and a culture built on curiosity, ownership, authenticity, and collaboration, we're creating the future of travel.

    If you are a results-oriented email marketer ready to make a meaningful impact in travel, we invite you to apply.

    Apply