ZipRecruiter

Log In

1

Behavioral Marketing Jobs (NOW HIRING)

Possible Financial Inc

Lifecycle Marketing Lead

Seattle, WA · On-site

$162K - $195K/yr

Deep B2C lifecycle marketing expertise: customer journey design, segmentation, personalization and behavioral marketing. * Strong track record of driving new-customer acquisition via user growth and ...

Possible Finance

Lifecycle Marketing Lead

Seattle, WA · On-site

$162 - $195/hr

Deep B2C lifecycle marketing expertise: customer journey design, segmentation, personalization and behavioral marketing. * Strong track record of driving new‑customer acquisition via user growth ...

Wisoman Foods

Marketing Coordinator

Hayward, CA · On-site

$23 - $27/hr

Collect and analyze consumer behavior data (e.g. web traffic and rankings) * Conduct market research and identify new opportunities. * Coordinate with the marketing design and content teams to ...

next page

Showing results 1-20

All JobsHealthcare JobsBehavioral Marketing Jobs

Behavioral Marketing information

See salary details

$13

$32

$56

How much do behavioral marketing jobs pay per hour?

As of Aug 22, 2026, the average hourly pay for behavioral marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

How does a behavioral marketing professional typically collaborate with other departments to implement successful campaigns?

Behavioral Marketing professionals work closely with teams such as data analytics, creative, and product management to design and execute targeted campaigns. They analyze customer data to identify patterns, then coordinate with creative teams to develop personalized messaging and with IT or product managers to ensure proper tracking and delivery. Regular cross-departmental meetings and clear communication are key to aligning strategies and achieving campaign objectives, making collaboration a central aspect of the role.

What are the key skills and qualifications needed to thrive as a behavioral marketing specialist, and why are they important?

To thrive as a Behavioral Marketing Specialist, you need a strong understanding of consumer psychology, data analysis, and marketing principles, often supported by a degree in marketing, psychology, or a related field. Familiarity with analytics platforms (like Google Analytics), marketing automation tools, and A/B testing software is typically required. Creativity, critical thinking, and effective communication help translate behavioral insights into impactful marketing strategies. These skills are crucial for developing campaigns that effectively influence consumer behavior and drive business results.

What is the difference between Behavioral Marketing vs Digital Marketing?

AspectBehavioral MarketingDigital Marketing
FocusUses consumer behavior data to personalize marketing effortsEncompasses all online marketing channels and strategies
Required SkillsData analysis, consumer psychology, targeted advertisingSEO, content creation, social media, email marketing
Work EnvironmentMarketing teams, data analytics departmentsDigital agencies, in-house marketing teams
Industry UsageRetail, e-commerce, advertisingAll industries with an online presence

Behavioral Marketing focuses on leveraging consumer behavior data to tailor marketing messages, while Digital Marketing covers a broad range of online marketing strategies. Both roles often overlap but serve different primary purposes within the marketing ecosystem.

What is behavioral marketing?

Behavioral marketing is a strategy used by marketing professionals to target consumers based on their previous online actions, such as browsing history, clicks, and purchase behavior. It involves analyzing data to deliver personalized advertisements and content, often utilizing tools like cookies and analytics platforms to improve campaign effectiveness.
More about Behavioral Marketing jobs

What cities are hiring for Behavioral Marketing jobs?

Cities with the most Behavioral Marketing job openings:

What states have the most Behavioral Marketing jobs?

States with the most job openings for Behavioral Marketing jobs include:

What job categories do people searching Behavioral Marketing jobs look for?

The top searched job categories for Behavioral Marketing jobs are:

Behavioral Marketing jobs near you
Infographic showing various Behavioral Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

Sr Manager, Behavioral Marketing

Thermo Fisher Scientific

Carlsbad, CA

$130K - $170K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 7 days ago

Thermo Fisher Scientific rating

7.8

Company rating: 7.8 out of 10

Based on 428 frontline employees who took The Breakroom Quiz

175th of 544 rated manufacturers

Job description

Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.
DESCRIPTION:

The Senior Manager, Behavioral Marketing is responsible for designing, implementing, and scaling behavioral marketing capabilities across BID Marketing. This role will lead behavioral programs that support loyalty, customer acquisition, competitive conversion, and other lifecycle-based plays. The role will work across GMD, RMD, Sales, and Brand, Messaging & Market Insights to drive adoption of behavioral marketing methods and ensure seamless implementation with Marketing, IT, Corporate eBusiness, Corporate Data Science, and Sales partners.

This is an on-site position.

Essential Functions

  • Lead the development and execution of behavioral marketing programs across BID.
  • Design and activate behavioral plays supporting customer acquisition, loyalty, competitive conversion, and related growth programs.
  • Translate customer signals, audience data, and business priorities into actionable behavioral journeys and campaigns.
  • Drive adoption of behavioral marketing capability across GMD, RMD, Sales, and Brand, Messaging & Market Insights.
  • Coordinate with Marketing, IT, Corporate eBusiness, Corporate Data Science, and Sales to ensure smooth execution of behavioral plays.
  • Partner with analytics and data teams to define audiences, triggers, journeys, testing approaches, and measurement.
  • Support implementation of tools, processes, and playbooks that enable scalable adoption of the capability.
  • Monitor program performance, identify optimization opportunities, and recommend improvements.
  • Document best practices and enable repeatable execution across programs and markets.

Minimum Qualifications

  • Bachelor’s degree in Marketing, Business, Data Analytics, Communications, or related field.
  • 2+ years of experience in behavioral marketing, lifecycle marketing, CRM, audience targeting, or marketing automation.
  • Experience working cross-functionally with business, technical, and commercial stakeholders.
  • Strong project management and execution skills.
  • Ability to manage multiple priorities in a fast-paced environment.

Preferred Qualifications

  • Master’s degree or equivalent advanced degree preferred.
  • Experience in B2B, science-led, or complex marketing environments.
  • Experience with customer data, segmentation, journey design, or marketing technology.
  • Experience supporting implementation of cross-functional marketing and sales programs.
  • Strong analytical skills and comfort working with data science and digital teams.

Desired Capabilities

  • Behavioral and lifecycle marketing expertise
  • Execution discipline
  • Cross-functional coordination
  • Analytical and problem-solving skills
  • Strong communication and influence skills
  • Ability to build scalable processes
  • Customer-centric mindset

Compensation and Benefits

The salary range estimated for this position based in California is $130,000.00–$170,000.00.

This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:

  • A choice of national medical and dental plans, and a national vision plan, including health incentive programs

  • Employee assistance and family support programs, including commuter benefits and tuition reimbursement

  • At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy

  • Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan

  • Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards

What Thermo Fisher Scientific employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply