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Behavioral Marketing Jobs (NOW HIRING)

eMed LLC

CRM & Email Marketing Manager

Miami, FL · On-site

The ideal candidate has deep experience in health, wellness, or e-commerce sectors and a passion for behavioral marketing and population health outcomes. Key Responsibilities * Lifecycle Strategy ...

YMCA

Digital Marketing Manager

Wichita, KS

Experience in marketing planning, strategy and workflows, business process design, behavioral marketing, and data mining and analysis * Experience in digital marketing of custom applications and ...

Wisoman Foods

Marketing Coordinator

Hayward, CA · On-site

Collect and analyze consumer behavior data (e.g. web traffic and rankings) * Conduct market research and identify new opportunities. * Coordinate with the marketing design and content teams to ...

Verisk

Manager, Integrated Marketing

Boston, MA · On-site

$110K - $145K/yr

Identify and respond to emerging trends, technological advances, and shifts in customer behavior ... Marketing Strategy & Planning - Develop comprehensive multi-channel marketing strategies aligned to ...

Limitless East Marketing

Marketing Assistant

Dallas, TX · On-site

$49K - $60K/yr

Conduct market research and analyze consumer behavior trends * Coordinate marketing materials and help prepare presentations and reports * Support internal communications and assist with project ...

Cavender's

Vice President of Marketing

Tyler, TX

... behavior, marketing performance, industry trends, and competitive activity to identify growth opportunities. • Lead agency relationships and external marketing partners. • Build and lead a high ...

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How much do behavioral marketing jobs pay per hour?

As of Jun 14, 2026, the average hourly pay for behavioral marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What kind of jobs in media bring in $150,000 a year?

In media, high-paying roles such as senior marketing directors, media strategists, and digital marketing managers can earn $150,000 or more annually. These positions typically require extensive experience, strong analytical skills, and proficiency with data-driven marketing tools and platforms.

What is an example of Behavioural marketing?

Behavioral marketing is a strategy used by marketing professionals to target consumers based on their previous online actions, such as browsing history, clicks, or purchase behavior. For example, showing personalized ads to users who have visited a product page or abandoned a shopping cart is a common application. This approach relies on data analysis and customer segmentation to increase ad relevance and effectiveness.

What are the key skills and qualifications needed to thrive as a Behavioral Marketing Specialist, and why are they important?

To thrive as a Behavioral Marketing Specialist, you need a strong understanding of consumer psychology, data analysis, and marketing principles, often supported by a degree in marketing, psychology, or a related field. Familiarity with analytics platforms (like Google Analytics), marketing automation tools, and A/B testing software is typically required. Creativity, critical thinking, and effective communication help translate behavioral insights into impactful marketing strategies. These skills are crucial for developing campaigns that effectively influence consumer behavior and drive business results.

What is behavioral marketing?

Behavioral marketing is a strategy used by marketing professionals to target consumers based on their previous online actions, such as browsing history, clicks, and purchase behavior. It involves analyzing data to deliver personalized advertisements and content, often utilizing tools like cookies and tracking pixels to improve campaign effectiveness.

What is the highest paid job in marketing?

In marketing, executive roles such as Chief Marketing Officer (CMO) or Vice President of Marketing tend to be the highest paid, often earning six-figure salaries or more depending on the company size and industry. These positions require extensive experience, strategic leadership skills, and often involve overseeing large teams and budgets.

What is the difference between Behavioral Marketing vs Digital Marketing?

AspectBehavioral MarketingDigital Marketing
FocusUses consumer behavior data to personalize marketing effortsEncompasses all online marketing channels and strategies
Required SkillsData analysis, consumer psychology, targeted advertisingSEO, content creation, social media, email marketing
Work EnvironmentMarketing teams, data analytics departmentsDigital agencies, in-house marketing teams
Industry UsageRetail, e-commerce, advertisingAll industries with an online presence

Behavioral Marketing focuses on leveraging consumer behavior data to tailor marketing messages, while Digital Marketing covers a broad range of online marketing strategies. Both roles often overlap but serve different primary purposes within the marketing ecosystem.

How does a Behavioral Marketing professional typically collaborate with other departments to implement successful campaigns?

Behavioral Marketing professionals work closely with teams such as data analytics, creative, and product management to design and execute targeted campaigns. They analyze customer data to identify patterns, then coordinate with creative teams to develop personalized messaging and with IT or product managers to ensure proper tracking and delivery. Regular cross-departmental meetings and clear communication are key to aligning strategies and achieving campaign objectives, making collaboration a central aspect of the role.
More about Behavioral Marketing jobs
What cities are hiring for Behavioral Marketing jobs? Cities with the most Behavioral Marketing job openings:
What states have the most Behavioral Marketing jobs? States with the most job openings for Behavioral Marketing jobs include:
What job categories do people searching Behavioral Marketing jobs look for? The top searched job categories for Behavioral Marketing jobs are:
Behavioral Marketing jobs near you
Infographic showing various Behavioral Marketing job openings in the United States as of June 2026, with employment types broken down into 75% Full Time, and 25% Part Time. Highlights an 100% In-person job distribution, with an average salary of $67,990 per year, or $32.7 per hour.
LEO Lecturer III- Behavioral Marketing

LEO Lecturer III- Behavioral Marketing

University of Michigan

Dearborn, MI • On-site

Part-time

Posted 25 days ago

University Of Michigan rating

8.1

Company rating: 8.1 out of 10

Based on 140 frontline employees who took The Breakroom Quiz

130th of 537 rated colleges and universities

Job description

How to Apply
Interested candidates should send a letter of application, current vita, and evidence of teaching effectiveness to: Kathleen Asmann, College of Business, University of Michigan-Dearborn, 129-A Fairlane Center South, 19000 Hubbard Drive, Dearborn, MI 48126-2638. Prior to being considered for an interview, three letters of recommendation will be required. Electronic applications are strongly encouraged and may be sent as a single PDF file to Kathleen Asmann at kasmann @umich.edu . Application reviews will commence immediately and will be continue until the position is filled.
Who We Are
The University of Michigan-Dearborn (UM-Dearborn) is one of three campuses of the University of Michigan. UM-Dearborn is a comprehensive university offering high quality undergraduate, graduate, professional and continuing education to residents of southeastern Michigan, and currently enrolls more than 8,000 students. The College of Business is AACSB accredited and offers a BBA degree with nine concentrations, an MBA degree that can be completed both in-class and online, as well as MS degrees in Accounting, Finance, Finance Analytics, Business Analytics, Supply Chain Management, Marketing, Marketing Analytics, and Information Systems. The campus is strategically located on 200 suburban acres of the original Henry Ford Estate in the Greater Detroit Metropolitan region. Dearborn is located midway between Detroit and Ann Arbor and allows for a short commute from Ann Arbor, Detroit, the Detroit suburbs, and several smaller towns with a more rural environment. More details regarding the College of Business can be found at umdearborn.edu/cob .
Job Summary
The College of Business at the University of Michigan-Dearborn is seeking applications for a part-time lecturer in Behavioral Marketing , starting September 2026, teaching introductory and/or upper-level marketing courses. Experience in some combination of the following areas is desired: expertise including consumer decision making, digital consumer behavior, branding, and market influence; use of artificial intelligence, data analytics, and consumer insights to drive content creation; ability to connect behavioral theories to contemporary marketplace practice and engage students through industry-relevant teaching. The ability to teach at the graduate level is preferred.
The assigned effort will be 50% effort.
The selected candidate is expected to work during the Fall 2026 and Winter 2027 semesters. The interview and selection process will run
from June 3 through July 10, 2026. If a qualified candidate is identified, an offer is anticipated to be extended on or before July 30, 2026.
Required Qualifications*
Successful candidates must have a graduate degree in Marketing, Management, or related disciplines (Master's or Ph.D.). Other professional qualifications, previous experience teaching marketing or psychology at the university level, recent relevant work experience, and/or a history of scholarly research and publications, are highly preferred. Support for professional development is available.
Modes of Work
Positions that are eligible for hybrid or mobile/remote work mode are at the discretion of the hiring department. Work agreements are reviewed annually at a minimum and are subject to change at any time, and for any reason, throughout the course of employment. Learn more about the work modes .
Union Affiliation
This position is covered under the collective bargaining agreement between the U-M and the Lecturers Employee Organization, AFL-CIO, which contains and settles all matters with respect to wages, benefits, hours and other terms and conditions of employment.
Background Screening
The University of Michigan conducts background checks on all job candidates upon acceptance of a contingent offer and may use a third party administrator to conduct background checks. Background checks are performed in compliance with the Fair Credit Reporting Act.
U-M EEO Statement
The University of Michigan is an equal employment opportunity employer.
Job Detail
Job Opening ID
278424
Working Title
LEO Lecturer III- Behavioral Marketing
Job Title
LEO Lecturer III
Work Location
Dearborn Campus
Dearborn, MI
Modes of Work
Onsite
Full/Part Time
Part-Time
Regular/Temporary
Regular
FLSA Status
Exempt
Organizational Group
Dbn Col Business
Department
Dbn Col of Bus-Mgmt & Mrktg
Posting Begin/End Date
6/03/2026 - 6/19/2026
Career Interest
LEO - Lecturers

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About University of Michigan

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The University of Michigan (U-M), based in Ann Arbor, MI, US, is one of America's most esteemed institutions in higher education. Established in 1817, it presides in the industry of education and research, providing a range of services including undergraduate, graduate, and professional education programs. Complementing this is an extensive research activity that has significantly contributed to various fields, from healthcare to engineering, humanities to sports. Upholding its mission "to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values", U-M consistently ranks among the top universities globally, a testament to its tradition of excellence in learning and research, and a deep commitment to innovation and discovery.

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Company size

10,000+ Employees

Headquarters location

Ann Arbor, MI, US

Year founded

1817

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