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Behavioral Marketing Jobs (NOW HIRING)

RIT Solutions

Salesforce Marketing Cloud Architect

$70.75 - $87.50/hr

Salesforce Marketing Cloud Architect Redwood City, CA - Remote Salesforce Marketing Cloud Account ... Support personalization use cases through MCP including behavioral triggers and event-based ...

Wisoman Foods

Marketing Coordinator

Hayward, CA · On-site

Collect and analyze consumer behavior data (e.g. web traffic and rankings) * Conduct market research and identify new opportunities. * Coordinate with the marketing design and content teams to ...

Bath Fitter

Marketing Specialist

Enola, PA · On-site

$50K - $60K/yr

Monitor market trends, competition, and customer behavior Marketing Technology & Automation * Leverage and optimize marketing automation and CRM systems for: * Lead nurturing * Segmentation and ...

Bath Fitter

Marketing Specialist

Enola, PA

$50K - $60K/yr

Monitor market trends, competition, and customer behavior Marketing Technology amp; Automation * Leverage and optimize marketing automation and CRM systems for: * Lead nurturing * Segmentation and ...

TrustEngine

Community Manager

$50K - $85K/yr

Experience with behavioral marketing strategy and execution a plus Salary Range: $50,200 - $85,000 Benefits * Health Care Plan (Medical, Dental & Vision) * Retirement Plan (401k, IRA) * Life ...

Verisk

Manager, Integrated Marketing

Boston, MA · On-site

$110K - $145K/yr

Identify and respond to emerging trends, technological advances, and shifts in customer behavior ... Marketing Strategy & Planning - Develop comprehensive multi-channel marketing strategies aligned to ...

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How much do behavioral marketing jobs pay per hour?

As of Jul 6, 2026, the average hourly pay for behavioral marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Behavioral Marketing Specialist, and why are they important?

To thrive as a Behavioral Marketing Specialist, you need a strong understanding of consumer psychology, data analysis, and marketing principles, often supported by a degree in marketing, psychology, or a related field. Familiarity with analytics platforms (like Google Analytics), marketing automation tools, and A/B testing software is typically required. Creativity, critical thinking, and effective communication help translate behavioral insights into impactful marketing strategies. These skills are crucial for developing campaigns that effectively influence consumer behavior and drive business results.

What jobs combine psychology and marketing?

Behavioral marketing roles involve applying psychological principles to understand consumer behavior and develop targeted marketing strategies. Jobs such as consumer psychologist, marketing analyst, brand strategist, and user experience (UX) designer often require knowledge of psychology and marketing techniques, along with skills in data analysis and research methods.

What is behavioral marketing?

Behavioral marketing is a strategy used by marketing professionals to target consumers based on their online behaviors, such as browsing history, purchase patterns, and engagement with content. It involves analyzing data to deliver personalized advertisements and requires skills in data analysis, digital tools, and understanding consumer psychology.

What is the highest paid job in marketing?

In marketing, executive roles such as Chief Marketing Officer (CMO) or Vice President of Marketing tend to be the highest paid, often earning six-figure salaries or more depending on the company size and industry. These positions require extensive experience, strategic leadership skills, and often involve overseeing large teams and budgets.

What is the difference between Behavioral Marketing vs Digital Marketing?

AspectBehavioral MarketingDigital Marketing
FocusUses consumer behavior data to personalize marketing effortsEncompasses all online marketing channels and strategies
Required SkillsData analysis, consumer psychology, targeted advertisingSEO, content creation, social media, email marketing
Work EnvironmentMarketing teams, data analytics departmentsDigital agencies, in-house marketing teams
Industry UsageRetail, e-commerce, advertisingAll industries with an online presence

Behavioral Marketing focuses on leveraging consumer behavior data to tailor marketing messages, while Digital Marketing covers a broad range of online marketing strategies. Both roles often overlap but serve different primary purposes within the marketing ecosystem.

What jobs can you get with a consumer behavior degree?

A consumer behavior degree can lead to roles such as behavioral marketing analyst, market researcher, consumer insights specialist, or brand strategist. These positions involve analyzing customer data, understanding purchasing patterns, and developing marketing strategies, often requiring skills in data analysis tools and consumer psychology.

How does a Behavioral Marketing professional typically collaborate with other departments to implement successful campaigns?

Behavioral Marketing professionals work closely with teams such as data analytics, creative, and product management to design and execute targeted campaigns. They analyze customer data to identify patterns, then coordinate with creative teams to develop personalized messaging and with IT or product managers to ensure proper tracking and delivery. Regular cross-departmental meetings and clear communication are key to aligning strategies and achieving campaign objectives, making collaboration a central aspect of the role.
More about Behavioral Marketing jobs
What cities are hiring for Behavioral Marketing jobs? Cities with the most Behavioral Marketing job openings:
What states have the most Behavioral Marketing jobs? States with the most job openings for Behavioral Marketing jobs include:
What job categories do people searching Behavioral Marketing jobs look for? The top searched job categories for Behavioral Marketing jobs are:
Behavioral Marketing jobs near you
Infographic showing various Behavioral Marketing job openings in the United States as of June 2026, with employment types broken down into 100% Full Time. Highlights an 92% In-person, and 8% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.
Assistant Professor of Marketing (AY27-28)

Assistant Professor of Marketing (AY27-28)

Yale University

New Haven, CT • On-site

Full-time

Posted 19 days ago

Yale University rating

8.6

Company rating: 8.6 out of 10

Based on 64 frontline employees who took The Breakroom Quiz

44th of 544 rated colleges and universities

Job description

Description
The Yale School of Management seeks applicants in Marketing for one tenure-track faculty position in Quantitative or Behavioral Marketing at the rank of Assistant Professor.
Applicants must have a Ph.D. or equivalent degree (or will earn the degree within one semester from the start of the appointment) in Quantitative or Behavioral Marketing or a field related to quantitative or behavioral marketing such as Economics, Computer Science, Statistics, or Engineering; or Psychology, Consumer Behavior, Organizational Behavior, Decision Research, or Behavioral Economics. We are seeking applications from graduating students, post-docs, and recent graduates who show exceptional promise. Appointment as Associate Professor (tenure track) may be possible for more experienced applicants who meet the University's qualifications for that rank.
The selected candidate will be expected to conduct high-quality research, representing early demonstration of intellectual leadership, in their area of study. The position also requires teaching graduate- and/or Ph.D.-level courses and advising and mentoring graduate students.
You would be joining our group of 13 full-time faculty, with 7 members focused on behavioral research (Corey Cusimano, Ravi Dhar, Shane Frederick, Joowon Klusowski, Nathan Novemsky, Deborah Small, and Gal Zauberman) and 6 members focused on quantitative research (Soheil Ghili, Lan Luo, Jiwoong Shin, K. Sudhir, Kosuke Uetake, and Tong Wang.)
Appointment terms
This is a full-time, tenure-track faculty position located at the Yale School of Management in New Haven, Connecticut. The appointment will be made for the 2027 - 2028 year, beginning July 1, 2027. The initial term is typically three years.
Application Instructions
All applicants should submit a cover letter, curriculum vitae, job market paper, and research statement (optional). Candidates applying from doctoral programs or post-docs are required to submit information for three letters of reference. Requests for references will be immediately sent via Interfolio. Advanced assistant and associate professors being considered for the position will be contacted for references if they do not wish to supply these at the time of application.
Timing
Review of applications will begin immediately and will continue until the position has been filled, or until October 31, 2026, whichever occurs first. We encourage everyone to submit their applications no later than July 31, 2026 to ensure full consideration. Only complete applications will be considered.

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