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Behavioral Marketing Jobs (NOW HIRING)

Arrivia

Remote Senior Marketing Specialist

Carlsbad, CA · Remote

$80K - $99K/yr

Target campaigns by member preference, demographics, and behavior. * Marketing Automation: Use Marketo or comparable tools to streamline workflows and cut manual steps. * Performance Analytics:

New

Arrivia

Remote Senior Marketing Specialist

Scottsdale, AZ · Remote

$78K - $97K/yr

Target campaigns by member preference, demographics, and behavior. * Marketing Automation: Use Marketo or comparable tools to streamline workflows and cut manual steps. * Performance Analytics:

New

Arrivia

Remote Senior Marketing Specialist

Seattle, WA · Remote

$88K - $109K/yr

Target campaigns by member preference, demographics, and behavior. * Marketing Automation: Use Marketo or comparable tools to streamline workflows and cut manual steps. * Performance Analytics:

New

Arrivia

Remote Senior Marketing Specialist

Las Vegas, NV · Remote

$74K - $92K/yr

Target campaigns by member preference, demographics, and behavior. * Marketing Automation: Use Marketo or comparable tools to streamline workflows and cut manual steps. * Performance Analytics:

New

Arrivia

Remote Senior Marketing Specialist

Carlsbad, CA · On-site +1

$80K - $99K/yr

Target campaigns by member preference, demographics, and behavior. * Marketing Automation: Use Marketo or comparable tools to streamline workflows and cut manual steps. * Performance Analytics:

New

Cavender's

Vice President of Marketing

Tyler, TX

Analyze customer behavior, marketing performance, industry trends, and competitive activity to identify growth opportunities. * Lead agency relationships and external marketing partners. * Build and ...

Limitless East Marketing

Marketing Assistant

Dallas, TX · On-site

$49K - $60K/yr

Conduct market research and analyze consumer behavior trends * Coordinate marketing materials and help prepare presentations and reports * Support internal communications and assist with project ...

Limitless East Marketing

Marketing Coordinator

Madison, WI · On-site

$62K - $66K/yr

Understanding of brand strategy, market trends, and consumer behavior. * Proficiency in Microsoft Office Suite and basic marketing tools. Additional Information Benefits * Competitive annual salary ...

Cavender's

Vice President of Marketing

Tyler, TX · On-site

... behavior, marketing performance, industry trends, and competitive activity to identify growth opportunities. • Lead agency relationships and external marketing partners. • Build and lead a high ...

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Behavioral Marketing information

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How much do behavioral marketing jobs pay per hour?

As of Aug 13, 2026, the average hourly pay for behavioral marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a behavioral marketing specialist, and why are they important?

To thrive as a Behavioral Marketing Specialist, you need a strong understanding of consumer psychology, data analysis, and marketing principles, often supported by a degree in marketing, psychology, or a related field. Familiarity with analytics platforms (like Google Analytics), marketing automation tools, and A/B testing software is typically required. Creativity, critical thinking, and effective communication help translate behavioral insights into impactful marketing strategies. These skills are crucial for developing campaigns that effectively influence consumer behavior and drive business results.

What is behavioral marketing?

Behavioral marketing is a strategy used by marketing professionals to target consumers based on their previous online actions, such as browsing history, clicks, and purchase behavior. It involves analyzing data to deliver personalized advertisements and content, often utilizing tools like cookies and analytics platforms to improve campaign effectiveness.

What is the difference between Behavioral Marketing vs Digital Marketing?

AspectBehavioral MarketingDigital Marketing
FocusUses consumer behavior data to personalize marketing effortsEncompasses all online marketing channels and strategies
Required SkillsData analysis, consumer psychology, targeted advertisingSEO, content creation, social media, email marketing
Work EnvironmentMarketing teams, data analytics departmentsDigital agencies, in-house marketing teams
Industry UsageRetail, e-commerce, advertisingAll industries with an online presence

Behavioral Marketing focuses on leveraging consumer behavior data to tailor marketing messages, while Digital Marketing covers a broad range of online marketing strategies. Both roles often overlap but serve different primary purposes within the marketing ecosystem.

How does a behavioral marketing professional typically collaborate with other departments to implement successful campaigns?

Behavioral Marketing professionals work closely with teams such as data analytics, creative, and product management to design and execute targeted campaigns. They analyze customer data to identify patterns, then coordinate with creative teams to develop personalized messaging and with IT or product managers to ensure proper tracking and delivery. Regular cross-departmental meetings and clear communication are key to aligning strategies and achieving campaign objectives, making collaboration a central aspect of the role.
More about Behavioral Marketing jobs
What cities are hiring for Behavioral Marketing jobs? Cities with the most Behavioral Marketing job openings:
What states have the most Behavioral Marketing jobs? States with the most job openings for Behavioral Marketing jobs include:
What job categories do people searching Behavioral Marketing jobs look for? The top searched job categories for Behavioral Marketing jobs are:
Behavioral Marketing jobs near you
Infographic showing various Behavioral Marketing job openings in the United States as of August 2026, with employment types broken down into 50% Part Time, and 50% Contract. Highlights an 100% In-person job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

Data Scientist III, Behavioral Marketing Analytics & Customer Insights

Thermo Fisher Scientific

Carlsbad, CA

$95K - $127K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 27 days ago

Thermo Fisher Scientific rating

7.7

Company rating: 7.7 out of 10

Based on 424 frontline employees who took The Breakroom Quiz

200th of 538 rated manufacturers

Job description

Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.
DESCRIPTION:
Join our team at Thermo Fisher Scientific as a Data Scientist III and contribute to global healthcare and scientific innovation. You'll apply advanced analytics, machine learning, and AI techniques to solve complex business challenges across our enterprise. In our collaborative environment, you'll develop and deploy sophisticated data science solutions that drive operational efficiencies and enhance decision-making capabilities. This role offers the opportunity to work with advanced technologies while contributing to our mission of enabling customers to make the world healthier, cleaner, and safer.
REQUIREMENTS:
• Advanced Degree plus 3 years of experience, or Bachelor's Degree plus 5 years of experience in data science and machine learning
• Preferred Fields of Study: Data Science, Computer Science, Statistics, Mathematics, or related quantitative field
• Advanced proficiency in Python, R, and SQL for data analysis and modeling
• Expertise in machine learning frameworks including scikit-learn, TensorFlow, and PyTorch
• Strong knowledge of cloud platforms (AWS, Azure) and big data technologies (Spark, Databricks)
• Experience with data visualization tools (Power BI, Tableau) and dashboard development
• Proficiency in statistical analysis, experimental design, and hypothesis testing
• Demonstrated ability to translate complex business problems into analytical solutions
• Experience with ETL processes and data pipeline development
• Knowledge of DevOps practices and version control systems (Git)
• Strong communication skills for presenting technical concepts to non-technical stakeholders
• Ability to work independently and collaboratively in a team environment
• Experience with natural language processing (NLP) and deep learning preferred
• Domain knowledge in life sciences, healthcare, or clinical research valued
• Strong problem-solving skills and attention to detail
• Excellent project management and organizational abilities
• Willingness to stay current with emerging technologies and industry trends

Compensation and Benefits

The salary range estimated for this position based in California is $95,900.00–$127,800.00.

This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:

  • A choice of national medical and dental plans, and a national vision plan, including health incentive programs

  • Employee assistance and family support programs, including commuter benefits and tuition reimbursement

  • At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy

  • Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan

  • Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards

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