ZipRecruiter

Log In

1

Behavioral Analytics Jobs in Austin, TX (NOW HIRING)

next page

Showing results 1-20

All JobsBehavioral Analytics JobsBehavioral Analytics Jobs in Austin, TX

Behavioral Analytics information

See Austin, TX salary details

$47.1K

$88.3K

$147.7K

How much do behavioral analytics jobs pay per year?

As of Aug 21, 2026, the average yearly pay for behavioral analytics in Austin, TX is $88,292.00, according to ZipRecruiter salary data. Most workers in this role earn between $73,300.00 and $89,700.00 per year, depending on experience, location, and employer.

What is behavioral analytics?

Behavioral analytics is the process of collecting and analyzing data about how people interact with websites, apps, or products. It focuses on understanding user behaviors, such as clicks, navigation patterns, and engagement, to help organizations improve user experience and increase conversions. Behavioral analytics is commonly used in marketing, product development, and security to identify trends, optimize processes, and detect anomalies. By studying these patterns, businesses can make more informed decisions and tailor their offerings to better meet customer needs.

What are the key skills and qualifications needed to thrive as a behavioral analytics professional?

To thrive as a Behavioral Analytics professional, you need strong analytical skills, expertise in data analysis, and a solid background in statistics or behavioral science, often supported by a relevant degree. Familiarity with tools like SQL, Python, R, data visualization platforms (e.g., Tableau), and experience with analytics or customer behavior platforms is typically required. Critical thinking, problem-solving, and effective communication skills help you translate complex data into actionable insights for stakeholders. These skills are vital for accurately interpreting user behaviors, driving data-informed decisions, and delivering measurable business value.

How does a behavioral analytics professional typically collaborate with cross-functional teams to drive business insights?

Behavioral Analytics professionals frequently work alongside marketing, product, and data science teams to interpret user behaviors and translate data into actionable business strategies. They often participate in regular meetings to share findings, align on goals, and propose experiments or optimizations based on observed patterns. Clear communication is essential, as they must explain complex data trends in ways that non-technical stakeholders can understand, ensuring insights are implemented effectively. This collaborative environment fosters continuous learning and provides opportunities for career growth as you develop both technical and interpersonal skills.

What is the difference between Behavioral Analytics vs Data Analyst?

AspectBehavioral AnalyticsData Analyst
Required CredentialsBachelor's in Data Science, Statistics, or related field; experience with analytics toolsBachelor's in Statistics, Mathematics, or related field; proficiency in data analysis software
Work EnvironmentTech companies, marketing firms, e-commerce, financeBusiness, finance, healthcare, marketing departments
Employer & Industry UsageUsed to understand user behavior, improve products, optimize marketingUsed to interpret data, generate reports, support decision-making

Behavioral Analytics focuses on analyzing user behaviors and patterns to inform strategic decisions, often requiring specialized tools and a deep understanding of behavioral data. Data Analysts interpret data sets to generate reports and insights across various industries. While both roles require strong analytical skills, Behavioral Analytics emphasizes understanding behaviors, whereas Data Analysts focus on data interpretation and reporting.

What careers use behavioral analysis?

Careers that use behavioral analysis include roles such as behavioral analysts, data scientists, marketing analysts, user experience researchers, and psychologists. These professionals analyze human behavior to improve products, services, or interventions, often utilizing tools like statistical software and data visualization. Strong analytical skills and knowledge of psychology or data analysis are typically required.

What does a behavioral analyst do?

A behavioral analyst studies and interprets human behaviors to develop strategies that influence or modify actions. They often use data collection, behavioral assessments, and evidence-based techniques such as applied behavior analysis (ABA) to support clients in various settings, including healthcare, education, and organizational environments.

What does a behavioral analytics do?

A behavioral analyst studies and interprets data on how individuals or groups behave to identify patterns and insights. They use tools like data analysis software and statistical methods to inform business strategies, improve user experience, or optimize marketing efforts.

What kind of job can you get with behavioral analysis?

A career in behavioral analysis can lead to roles such as behavioral analyst, data analyst, user experience researcher, or consumer insights specialist. These jobs involve analyzing human behavior data, often using statistical tools and software, to inform decision-making in fields like marketing, healthcare, or technology.

What are popular job titles related to Behavioral Analytics jobs in Austin, TX?

For Behavioral Analytics jobs in Austin, TX, the most frequently searched job titles are:

What job categories do people searching Behavioral Analytics jobs in Austin, TX look for?

The top searched job categories for Behavioral Analytics jobs in Austin, TX are:

What cities near Austin, TX are hiring for Behavioral Analytics jobs?

Cities near Austin, TX with the most Behavioral Analytics job openings:

Behavioral Analytics jobs near you
Infographic showing various Behavioral Analytics job openings in Austin, TX as of August 2026, with employment types broken down into 2% As Needed, 73% Full Time, 18% Part Time, 1% Temporary, and 6% Contract. Highlights an 95% Physical, 2% Hybrid, and 3% Remote job distribution, with an average salary of $88,292 per year, or $42.4 per hour.

Principal Analyst, Customer Journey Analytics & Digital Insights

Horizontal Talent

Austin, TX • Remote

Full-time

Posted 6 days ago

Job description

Join a strategic digital analytics team focused on building the measurement infrastructure that powers modern growth marketing. This remote Principal Analyst role centers on Adobe Customer Journey Analytics, helping connect customer behavior to revenue and turning digital signals into actionable insights for marketing leadership.

Responsibilities
  • Own Adobe Customer Journey Analytics as a business capability, including data view design, reporting architecture, and reusable assets that support marketing teams
  • Develop and refine measurement frameworks that connect digital behavior to pipeline, revenue, and customer journey outcomes
  • Partner closely with teams across Trial, SEO, Paid Media, Content, Web Experience, Product Marketing, Lifecycle Marketing, Marketing Operations, and Sales Operations
  • Identify measurement gaps and recommend KPIs that align with business goals and campaign objectives
  • Translate complex data into clear, executive-ready insights and recommendations
  • Build and improve attribution and journey measurement approaches across channels and funnel stages
  • Support experimentation efforts by defining measurement plans, analyzing test results, and sharing findings that inform optimization
  • Improve self-service analytics through dashboards, templates, playbooks, and documentation that reduce ad hoc requests
  • Lead or support analytics office hours and help teams strengthen their measurement and data fluency
  • Manage inbound requests with professionalism, clear communication, and strong follow-through
  • Use AI-enabled tools and workflows to speed up analysis, reporting, and insight generation
Skills
  • 5 to 9 years of experience in digital analytics, marketing analytics, or a related field
  • Hands-on experience with Adobe Customer Journey Analytics, including data views, stitching, dashboards, and business-facing reporting
  • Strong working knowledge of Adobe Analytics, including Analysis Workspace, calculated metrics, segments, fallout, and flow visualizations
  • Experience partnering with cross-functional stakeholders as a trusted advisor and strategic consultant
  • Ability to turn complex data into clear narratives with business impact and recommended next steps
  • Understanding of multi-touch attribution, funnel analysis, and cross-channel measurement
  • Working knowledge of A/B testing methods and measurement planning for experiments
  • Familiarity with tagging governance, UTM structure, data layer standards, and data quality practices
  • Comfort working in remote, fast-moving environments with strong responsiveness and self-direction
  • Experience using generative AI tools to improve productivity and accelerate analysis
  • Bachelor’s degree in Marketing, Mathematics, Statistics, Business, or a related field, or equivalent practical experience
Preferred Skills
  • Experience with Adobe Experience Platform, Adobe Journey Optimizer, or Adobe Target
  • Exposure to behavioral analytics tools such as ContentSquare, Quantum Metric, FullStory, or Amplitude
  • Background supporting attribution models, MQL frameworks, or pipeline reporting
  • Experience in cybersecurity, enterprise SaaS, or other complex B2B environments with longer buying cycles
  • Comfort using Python, SQL, or Jupyter notebooks for advanced analysis or data transformation
  • Experience building analytics enablement programs such as training, documentation, office hours, or self-service portals

Horizontal Talent is committed to fostering a welcoming, inclusive hiring experience where diversity, equity, and inclusion are valued and supported. We encourage candidates from all backgrounds to apply and believe different perspectives help create stronger teams and better outcomes.

By applying for this position, you acknowledge and agree that Horizontal Talent may contact you regarding your application using automated technology, including phone calls, SMS/text messages, or email, which may be delivered by our virtual AI recruiter, Alex.

Apply