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Behavior Marketing Jobs in Appleton, WI (NOW HIRING)

ITW Miller

Marketing Automation Specialist

Appleton, WI

$59K - $80K/yr

The Marketing Automation Specialist will help advance ITW Welding's marketing automation ... Develop audience segmentation using behavioral, CRM, and other available data sources * Support ...

Amcor

Marketing Director

Oshkosh, WI

Beyond this core principle, our shared values and behaviors unite us as we work together to elevate ... Work with marketing communications to set strategy for and execute trade shows and customer ...

Amcor plc

Marketing Director

Oshkosh, WI · On-site

Beyond this core principle, our shared values and behaviors unite us as we work together to elevate ... Work with marketing communications to set strategy for and execute trade shows and customer ...

RXinsider LTD.

Marketing Manager

Appleton, WI · On-site

$95 - $140/hr

Beyond this core principle, our shared values and behaviors unite us as we work together to elevate ... Proven expertise in marketing fundamentals: strategy development, segmentation, and product ...

New

Amcor

Marketing Manager

Oshkosh, WI

Beyond this core principle, our shared values and behaviors unite us as we work together to elevate ... Proven expertise in marketing fundamentals: strategy development, segmentation, and product ...

Amcor plc

Marketing Manager

Oshkosh, WI · On-site

Beyond this core principle, our shared values and behaviors unite us as we work together to elevate ... Proven expertise in marketing fundamentals: strategy development, segmentation, and product ...

Amcor

Senior Marketing Manager

Oshkosh, WI

Beyond this core principle, our shared values and behaviors unite us as we work together to elevate ... As our Senior Marketing Manager, you'll identify where the market is headed, uncover new growth ...

Amcor plc

Senior Marketing Manager

Oshkosh, WI · On-site

Beyond this core principle, our shared values and behaviors unite us as we work together to elevate ... As our Senior Marketing Manager, you'll identify where the market is headed, uncover new growth ...

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Behavior Marketing information

See Appleton, WI salary details

$12

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$55

How much do behavior marketing jobs pay per hour?

As of Sep 4, 2026, the average hourly pay for behavior marketing in Appleton, WI is $31.89, according to ZipRecruiter salary data. Most workers in this role earn between $21.11 and $42.21 per hour, depending on experience, location, and employer.

What is the difference between Behavior Marketing vs Digital Marketing?

AspectBehavior MarketingDigital Marketing
FocusUses consumer behavior data to tailor marketing strategiesEncompasses all online marketing channels and tactics
Required SkillsData analysis, consumer psychology, targeted messagingSEO, content creation, social media, paid advertising
Work EnvironmentMarketing agencies, e-commerce, retailOnline platforms, digital agencies, brands
CertificationsAnalytics, consumer behavior, marketing analyticsGoogle Ads, SEO certifications, social media marketing

Behavior Marketing focuses on analyzing consumer behavior data to create personalized marketing strategies, while Digital Marketing covers a broad range of online marketing channels and tactics. Both roles require understanding digital tools, but Behavior Marketing emphasizes data-driven insights into consumer actions, making it a specialized subset within the broader digital marketing landscape.

What is behavioral marketing?

Behavioral marketing is a strategy used by marketing professionals to target consumers based on their online behaviors, such as browsing history, purchase patterns, and engagement with content. It involves analyzing data to deliver personalized advertisements and improve campaign effectiveness, often using tools like cookies and analytics platforms.

What are popular job titles related to Behavior Marketing jobs in Appleton, WI?

For Behavior Marketing jobs in Appleton, WI, the most frequently searched job titles are:

What job categories do people searching Behavior Marketing jobs in Appleton, WI look for?

The top searched job categories for Behavior Marketing jobs in Appleton, WI are:

What cities near Appleton, WI are hiring for Behavior Marketing jobs?

Cities near Appleton, WI with the most Behavior Marketing job openings:

Behavior Marketing jobs near you
Infographic showing various Behavior Marketing job openings in Appleton, WI as of August 2026, with employment types broken down into 1% Internship, 83% Full Time, 13% Part Time, and 3% Contract. Highlights an 83% Physical, 4% Hybrid, and 13% Remote job distribution, with an average salary of $66,340 per year, or $31.9 per hour.

Marketing Data Analyst

Capital Credit Union

Green Bay, WI • On-site

Full-time

Posted 8 days ago

Job description

Position Purpose
Upholds the Credit Union's mission of "We do the right thing one member, one employee, and one experience at a time to strengthen the communities we serve" by providing objective, data-driven analysis of marketing strategies, campaigns, channels, and investments to improve decision-making and maximize business impact.
The Marketing Data Analyst is an important role within the Data Services department partnering closely with Marketing and other areas of the Credit Union. This role serves as the subject matter expert for marketing analytics and measurement, using member, transactional, campaign, digital, and other available data to determine what is working, what is not, and where opportunities exist.
This role goes beyond reporting marketing activity by evaluating the effectiveness and business impact of marketing efforts. The Marketing Data Analyst is expected to exercise independent analytical judgment, challenge assumptions when appropriate, and clearly communicate conclusions based on evidence - including when findings differ from expectations or established perspectives.
Essential Responsibilities
  • Marketing Performance & Measurement: Own the measurement of marketing campaigns, channels, and investments, including KPIs, attribution, ROI, acquisition, conversion, and other business outcomes.
  • Insights & Recommendations: Analyze member, transactional, campaign, digital, and behavioral data to explain performance and identify opportunities, including connecting marketing engagement (e.g., opens, clicks, and views) with application, product, and transactional data to understand downstream behavior, conversion, and business impact.
  • Testing & Experimentation: Design and evaluate A/B tests, control groups, and other approaches to determine the incremental impact of marketing efforts.
  • Member & Audience Analytics: Use segmentation, cohort, funnel, acquisition, retention, and behavioral analysis to improve targeting and understand member response.
  • Analytical Partnership: Serve as Data Services' primary analytical partner to Marketing, translating business questions into analytical approaches while maintaining independent judgment and professionally challenging conclusions that are not supported by the data.
  • Communication & Storytelling: Present clear, actionable findings to Marketing and leadership, distinguishing between what the data demonstrates, suggests, and cannot establish.
  • Reporting & Visualization: Develop dashboards, scorecards, and recurring reporting that provide meaningful visibility into marketing performance and business impact.
  • Data Quality & Continuous Improvement: Partner with Data Services and Marketing to improve data quality, metric definitions, measurement methodologies, and overall marketing analytics capabilities.

Necessary Experience and Qualifications
  • Bachelor's degree in Marketing, Business, Analytics, Finance, Mathematics, Statistics, or a related field, or equivalent combination of education and relevant experience.
  • At least five years of experience in marketing analytics, marketing measurement, customer analytics, or a closely related role.
  • Demonstrated experience analyzing customer or member, transactional, campaign, and behavioral data to measure marketing effectiveness, explain performance, and develop actionable insights and recommendations.
  • Advanced experience writing and optimizing SQL queries, preferably in Snowflake and Oracle.
  • Experience with business intelligence and data visualization tools such as PowerBI.
  • Demonstrated ability to manage and prioritize multiple requests in a fast-paced environment.
  • Strong communication skills (written and verbal) with the ability to translate complex analytical findings into clear insights and recommendations for a diverse credit union audience.
  • Demonstrated ability to exercise independent analytical judgment, professionally challenge assumptions, and confidently communicate conclusions supported by data.
  • Experience in financial services or credit unions and an understanding of member, product, and transactional data is preferred.

Work Environment and Physical Requirements
  • Office environment with moderate level of noise
  • Frequent use of telephone, copier, computer, fax machine and other office machines
  • Prolonged sitting or standing
  • Frequent mental and visual concentration
  • Minimal lifting of up to 25 pounds

NOTE: This job has the potential to periodically work remotely contingent upon supervisor approval but is not a work from home eligible position. When working remotely it is necessary to follow our Remote Work / Work from Home Policy.
The above statements are intended to describe the general nature and level of the work being performed in this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties, or requirements.
Capital Credit Union is an Equal Opportunity Employer. We participate in E-Verify. Click the Learn more about Capital Credit Union link below for more information, as well as information on employee rights under the Family Medical Leave Act and the Employee Polygraph Protection Act.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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