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Beer Sales Rep Jobs in Florida (NOW HIRING)

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Beer Sales Rep information

See Florida salary details

$17.2K

$57.3K

$105.7K

How much do beer sales rep jobs pay per year?

As of Aug 28, 2026, the average yearly pay for beer sales rep in Florida is $57,303.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $69,500.00 per year, depending on experience, location, and employer.

What does a Beer Sales Rep do?

A Beer Sales Rep, or Beer Sales Representative, is responsible for promoting and selling beer products to retailers such as bars, restaurants, liquor stores, and supermarkets. They build relationships with clients, educate them about new products, negotiate prices and contracts, and ensure that displays and promotions are executed in stores. Beer Sales Reps also monitor inventory levels, gather market feedback, and work to increase their company's market share. The role often requires travel within a designated territory and attending industry events or tastings.

What are the key skills and qualifications needed to thrive as a Beer Sales Rep, and why are they important?

To thrive as a Beer Sales Rep, you need strong sales acumen, product knowledge, and typically a background in marketing or business. Familiarity with CRM software, sales tracking systems, and a valid driver’s license are commonly required, along with certifications like Cicerone or TIPS being advantageous. Exceptional interpersonal skills, negotiation, and self-motivation help foster client relationships and close deals. These skills are crucial for meeting sales targets, expanding market share, and maintaining strong customer connections in a competitive beverage industry.

What are some common challenges Beer Sales Reps face when establishing relationships with new clients?

Beer Sales Reps often encounter challenges such as breaking into accounts that have established relationships with competing brands, navigating varying local regulations, and addressing diverse customer preferences. Success in this role involves persistence, strong communication skills, and the ability to educate clients about product offerings and market trends. Building trust through consistent follow-ups and tailoring solutions to each client's needs are key strategies for overcoming these hurdles.

What is the difference between Beer Sales Rep vs Beer Distributor Sales Associate?

AspectBeer Sales RepBeer Distributor Sales Associate
CredentialsSales experience, sometimes industry-specific knowledgeSales experience, sometimes industry-specific knowledge
Work EnvironmentTraveling to accounts, client meetings, trade showsInside sales, visiting retail accounts, warehouse work
Employer & Industry UsageManufacturers, breweries, distributorsDistributors, wholesalers, retail outlets

The main difference is that a Beer Sales Rep typically works for a brewery or manufacturer, focusing on promoting and selling their products directly to retailers or bars. A Beer Distributor Sales Associate usually works for a distributor or wholesaler, selling a variety of brands to retail outlets. Both roles require sales skills and industry knowledge but differ in their employer type and daily activities.

What cities in Florida are hiring for Beer Sales Rep jobs?

Cities in Florida with the most Beer Sales Rep job openings:

Beer Sales Rep jobs near you
Infographic showing various Beer Sales Rep job openings in Florida as of August 2026, with employment types broken down into 81% Full Time, 17% Part Time, and 2% Temporary. Highlights an 100% In-person job distribution, with an average salary of $57,303 per year, or $27.5 per hour.

Field Sales Representative

Resurgence Brewing Company

Fort Myers, FL • On-site

$45K - $60K/yr

Full-time

Medical, Dental, Retirement

Posted 24 days ago

Job description

Join our team to sell the best beer and cider in the world!
The Field Sales Representative is responsible for promoting and selling our products both locally and nationwide. Expected to meet and exceed sales goals in order to put a Resurgence, Blackbird Cider, and Brightside Vibes in the hands of every consumer. Our ideal candidate will be a self-starter, have prior experience in the beverage industry, and excels working autonomously. We seek a talented, passionate salesperson ready to make an impact on our business and represent our portfolio of brands. This individual works primarily in the field (approx. 70%) and may have potential for future leadership opportunities.
Compensation: This is a full-time position and the compensation is a base salary plus bonus structure. Starting base pay: $45,000 - $60,000 based on education/experience/interview. Annual bonus potential with quarterly payouts.
Benefits include:
  • paid holidays
  • employer contribution to health insurance
  • 401k with company match (based on eligibility)
  • dental insurance option
  • travel allowance
  • company phone or phone allowance
  • beer!

What you'll be doing:
  • Sells and represents the entire portfolio of Resurgence Brewing, BlackBird Cider
    Works, and Brightside Vibes.
  • Manages all aspects of sales, customer service, retailer support, and distributor management of the territory or market outlined.
  • Performs sales calls; manages the call frequency and route organization.
  • Builds relationships and collaborates with wholesale and distributor teams/partners to achieve goals.
  • Identifies new major accounts and develops plan to establish business.
  • Works independently to focus on developing new accounts from target lists.
  • Maintains and improves key metrics (KPIs) volume, distribution, and placements made.
  • Maintains focus on selling products and/or upgrading the number of products in retail accounts (bars, restaurants, grocery and convenience stores).
  • Provides exceptional customer service to all clients/client contacts.
  • Conducts follow-up calls and in-person visits to ensure client satisfaction.
  • Resolves customer issues and supports distributor personnel in maintaining business within accounts.
  • Provides leadership and support to the Brand Ambassador team executing samplings and events.
  • Attends promotional events as instructed to promote RBC/BCW products and brand.
  • Targets, sells, builds, and maintains off premise displays and product shelf placement management.
  • Maintains the integrity of the RBC/BCW brand including logos, likenesses, images, and all written content (whether in print or online).
  • Communicates effectively and clearly in written correspondence to distributor, retailer, and customer inquiries.
  • Presents oneself in a professional manner at all times during all customer/client interactions in various settings.
  • Performs other duties as assigned.
  • Complies with all company policies, procedures and work practices.

What you'll need:
  • Bachelor's degree preferred or equivalent experience in business, management, operations or related field
  • Minimum of two (2) years of experience in sales, specifically a wholesaler/supplier role
  • Demonstrated experience managing a territory, maintaining clients, obtaining new clients and meeting sales goals
  • Valid, current driver license
  • Reliable transportation with required insurance(s)
  • Ability to work independently
  • Ability to constantly travel within assigned territory
  • Willingness to continually increase knowledge in the field
  • Strong prioritization, planning, time management, negotiation, and presentation skills
  • CRM experience a plus
  • Results-oriented, detailed, with high accountability
  • Strong interpersonal, written, and verbal communication skills
  • Collaborative attitude and always presents professionally

Why Us?
RBC and BCW is located in the heart of the City of Good Neighbors, Buffalo, NY. Established in 2013, we highlighted the "resurgence" of the city (see what we did there?). Many are flocking to the region for our good eats, affordable living, friendly atmosphere, craft brew scene, new opportunities, and, of course, experiencing all four seasons!
We think the sunshine state is ready for us and we're ready for you! Expanding our award-winning beer, cider, and canned cocktails to Floridians is a dream in itself!
Why Resurgence Brewing Co.?
We work hard. We have fun. We are a crazy family that loves innovation, creativity and drive. We have award-winning beer, a great atmosphere and tasty eats!

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