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Beer Rep Jobs in Michigan (NOW HIRING)

Busch's Inc.

Beverage Consultant (Full Time)

Dexter, MI

$20.40/hr

Monitor and control inventory by working with sales representatives and merchandisers to ensure ... Monitor beer inventory for close dated and out dated beer issues including refusing any close dated ...

Spark HR Advisors

General Manager

North Branch, MI · On-site

$70K - $100K/yr

... beer releases, food specials, and taproom events.Collaborate on social media, community outreach, and local partnerships to drive brand visibility and sales.Represent the brewery and restaurant at ...

Busch's Inc.

Beverage Consultant(Full Time)

Novi, MI

$20.40/hr

Monitor and control inventory by working with sales representatives and merchandisers to ensure ... Monitor beer inventory for close dated and out dated beer issues including refusing any close dated ...

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Beer Rep information

See Michigan salary details

$21.4K

$38.5K

$67.1K

How much do beer rep jobs pay per year?

As of Aug 10, 2026, the average yearly pay for beer rep in Michigan is $38,541.00, according to ZipRecruiter salary data. Most workers in this role earn between $32,700.00 and $37,500.00 per year, depending on experience, location, and employer.

How do beer reps get paid?

Beer representatives typically earn a combination of base salary and commissions or bonuses based on sales performance. They may also receive incentives for meeting targets, and some positions include benefits like health insurance and paid time off. Compensation structures vary by employer and region, often reflecting experience and sales skills.

What is a beer rep?

Beer reps, also known as beer sales representatives, are professionals who work for breweries or distributors to promote and sell beer to bars, restaurants, liquor stores, and other retailers. Their responsibilities include building relationships with clients, increasing product visibility, conducting tastings or events, and ensuring that retailers have the latest product information. They also monitor sales trends, negotiate orders, and help with merchandising displays to boost sales. Beer reps play a vital role in connecting breweries with the market and ensuring that consumers have access to their products.

What are the key skills and qualifications needed to thrive as a beer rep, and why are they important?

To thrive as a Beer Rep, you need a solid understanding of beverage sales, product knowledge, and relationship-building, often supported by experience in sales or hospitality. Familiarity with CRM software, inventory systems, and point-of-sale tools is commonly expected. Excellent communication, negotiation, and organizational skills help Beer Reps stand out when managing accounts and growing client relationships. These abilities are crucial for effectively promoting products, expanding market reach, and ensuring customer satisfaction in a competitive industry.

What are some common challenges beer reps face when establishing relationships with new accounts?

Beer Reps often encounter challenges such as overcoming brand loyalty to competitors, educating staff about product offerings, and navigating varying purchasing processes at different venues. Building trust takes time, and effective reps focus on consistent communication, product sampling, and understanding each account's unique needs. Success often comes from persistence, adaptability, and a collaborative approach with both internal teams and client partners.

How do you become a beer rep?

To become a beer rep, candidates typically need a high school diploma or equivalent, strong communication skills, and knowledge of the beverage industry. Gaining experience in sales, customer service, or the hospitality industry can be beneficial, and some employers may prefer candidates with a background in marketing or related fields. A valid driver's license and the ability to work flexible hours are often required.
What cities in Michigan are hiring for Beer Rep jobs? Cities in Michigan with the most Beer Rep job openings:
Beer Rep jobs near you
Infographic showing various Beer Rep job openings in Michigan as of August 2026, with employment types broken down into 61% Full Time, and 39% Part Time. Highlights an 100% In-person job distribution, with an average salary of $38,541 per year, or $18.5 per hour.

Beverage Consultant (Full Time)

Busch's Inc.

Tecumseh, MI

$20.40/hr

Full-time

Re-posted 9 days ago

Job description

Starting wage up to: $20.40/hr. with experience

Food Lovers Unite!

Busch’s is HIRING and we want you! Love food, fun, and fabulous people? Join our family-owned Michigan team and cook up a career full of flavor!

What’s in store?

  • Flexible schedules
  • Employee discounts
  • 401K with company match
  • Tuition reimbursement
  • Daily Pay available

Ready to spice up your job and grow with us? Apply now and let’s create the perfect pear together!

Specific Accountabilities:

  • Promote alcohol beverages through hand selling, cross merchandising, educational handouts and educating other key associates, especially during peak hours.
  • Monitor and control inventory by working with sales representatives and merchandisers to ensure that we have the correct shelf and display inventory for projected sales including additional displays.
  • Manage overstock issues including working overstock inventory to the shelf and making TRP requests.
  • Monitor vintage dating for wine including refusing old vintage dated wines and notifying the category manager of problems.
  • Monitor beer inventory for close dated and out dated beer issues including refusing any close dated product.
  • Monitor and control alcohol beverage supplier orders.
  • Assist in the selection, quantity and location for Busch’s displays by working with Center Store Manager to develop a weekly and monthly display plan including cross merchandising. Review weekly ad plan for items that will require displays.
  • Implement monthly display plan for mandatory 10 wines under $10 and other display programs.
  • Participate in Busch’s wine and beer tasting events and classes.
  • Assist with cooking classes, demonstrations and other store events.
  • Document guest comments to improve service.
  • Maintain department shelf conditions and cleanliness including completing price changes, shelf and display sign maintenance; execute new and discontinued items and dusting of product and shelving.
  • Stay current on alcohol beverage and food trends and new items relevant to department.
  • Adhere to all Busch’s policies, practices and procedures.
  • Build strong working relationships with guests, vendors and associates.
  • Exemplify key concepts of hospitality when interacting with guests.

Requirements:

  • Associate or Bachelor degree desired.
  • 2-3 yrs. experience in the food, wine or beer industry.
  • Must successfully complete Busch’s Alcohol Beverage Test.
  • Culinary training, including pairing wine and food.
  • Proficient communication and interpersonal skills, including written, verbal and listening skills.
  • Proficient merchandising skills including planning and maintaining clean and appealing displays, ability to manage department inventory, and maintain proper shelf conditions.
  • Proficient wine, liquor and beer knowledge, including the ability to answer guest questions and make recommendations.
  • Proficient computer skills in excel, word and email. Able to learn and use a variety of proprietary applications and technology.

Busch’s is a family owned premier grocery retailer with multiple stores in Southeast Michigan. We are consistently recognized by our guests as an industry leader when it comes to service, product selection, store design and overall atmosphere. You can take pride in being a member of the Busch’s family and working in an environment where we truly care about our guests and the products we serve. We also take great care of the associates that take care of our guests. At Busch’s, we realize that without caring, motivated and personable associates, there would be no guests to serve.