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Beer Rep Jobs in Michigan (NOW HIRING)

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Beer Rep information

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$21.4K

$38.5K

$67.1K

How much do beer rep jobs pay per year?

As of Aug 30, 2026, the average yearly pay for beer rep in Michigan is $38,541.00, according to ZipRecruiter salary data. Most workers in this role earn between $32,700.00 and $37,500.00 per year, depending on experience, location, and employer.

What is a beer rep?

Beer reps, also known as beer sales representatives, are professionals who work for breweries or distributors to promote and sell beer to bars, restaurants, liquor stores, and other retailers. Their responsibilities include building relationships with clients, increasing product visibility, conducting tastings or events, and ensuring that retailers have the latest product information. They also monitor sales trends, negotiate orders, and help with merchandising displays to boost sales. Beer reps play a vital role in connecting breweries with the market and ensuring that consumers have access to their products.

What are some common challenges beer reps face when establishing relationships with new accounts?

Beer Reps often encounter challenges such as overcoming brand loyalty to competitors, educating staff about product offerings, and navigating varying purchasing processes at different venues. Building trust takes time, and effective reps focus on consistent communication, product sampling, and understanding each account's unique needs. Success often comes from persistence, adaptability, and a collaborative approach with both internal teams and client partners.

What are the key skills and qualifications needed to thrive as a beer rep, and why are they important?

To thrive as a Beer Rep, you need a solid understanding of beverage sales, product knowledge, and relationship-building, often supported by experience in sales or hospitality. Familiarity with CRM software, inventory systems, and point-of-sale tools is commonly expected. Excellent communication, negotiation, and organizational skills help Beer Reps stand out when managing accounts and growing client relationships. These abilities are crucial for effectively promoting products, expanding market reach, and ensuring customer satisfaction in a competitive industry.

How do beer reps get paid?

Beer representatives typically earn a combination of base salary and commissions or bonuses based on sales performance. They may also receive incentives for meeting targets, and some positions include benefits like health insurance and paid time off. Compensation structures can vary depending on the employer and region.

How do you become a beer rep?

To become a beer rep, candidates typically need a high school diploma or equivalent, strong communication skills, and knowledge of the beverage industry. Gaining experience in sales, customer service, or hospitality can be beneficial, and some employers may prefer candidates with a background in marketing or related fields. A valid driver's license and the ability to work flexible hours are often required.

What cities in Michigan are hiring for Beer Rep jobs?

Cities in Michigan with the most Beer Rep job openings:

Beer Rep jobs near you
Infographic showing various Beer Rep job openings in Michigan as of August 2026, with employment types broken down into 1% As Needed, 69% Full Time, 24% Part Time, and 6% Contract. Highlights an 91% Physical, 1% Hybrid, and 8% Remote job distribution, with an average salary of $38,541 per year, or $18.5 per hour.

Brewery Representative

The Boston Beer Company

Sterling Heights, MI • On-site

$48K - $63K/yr

Other

Medical, Retirement

Re-posted 9 days ago

Job description

Brewery Representative

We are currently hiring a full-time Brewery Representative in Macomb County, Michigan. The ideal candidate must live in the Macomb County. The Brewery Representative works autonomously to focus on developing new accounts and maintaining current accounts within the industry. A high emphasis is placed on increasing the availability and visibility of products in new and existing accounts by using consultative sales tactics. Please note that while this position is listed as "working remotely", our sales positions are field based and require you to live within the territory listed to visit accounts, unless explicitly stated otherwise.

What You'll Brew:

  • Sell our entire Boston Beer Company (BBC) product portfolio
  • 100% focus on selling products and/or upgrading number of product lines in retail accounts (bars/restaurants, liquor/grocery stores/convenient stores)
  • Identifying major accounts that are not currently selling BBC products, and developing a plan to establish business with such accounts
  • Improving conditions and merchandise accounts by building displays, resetting coolers, and displaying point-of-sale items to increase visibility of the brand
  • Partnering with distributors to ensure orders are placed, products are received, and business is growing at accounts
  • Conducting waitstaff / bartender educations, beer tastings and evening promotions
  • Working conditions vary greatly day to day due to customer facing nature of role
  • May be the periodic requirement to work weekends and holidays to support the needs of the business
  • Occasional travel for meetings and trainings
  • Regular travel in the market to service retailers and wholesalers

What Ingredients You'll Bring:

  • Minimum Qualifications:
    • 1+ years of proven results-oriented experience in outside sales or within the food & beverage industry
    • An intense competitive spirit with an assertive, confident personality
    • Valid driver's license, registered and insured vehicle, and ability to drive to and from accounts continuously
    • Ability to lift and move cases of beer frequently
    • Ability to climb, kneel, and stoop to arrange and display point-of-sale frequently
  • Preferred Qualifications:
    • Bachelor's degree

Level: 8 At the Boston Beer Company and in accordance with pay transparency laws, we are open about our salary ranges. For this role, the salary range is between $48,000 and $63,000. However, it's important to note that where the person hired starts in this range is dependent on their related experience, skillset and location. Additionally, this position qualifies for a discretionary annual bonus based on company and individual performance.

Some Perks: Our people are our most important "ingredient." We hire the best talent; and we reward, develop, and retain them too. In addition to generous healthcare on day one, stock purchase plan, 401k and more, Full Time Boston Beer Coworkers have the following perks available*:

  • Mileage reimbursement
  • Tuition reimbursement
  • Fertility/adoption support
  • Free financial coaching
  • Health & wellness program and discounts
  • Professional development & training
  • Free beer!

*Talk to your recruiter about eligibility Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Fair Chance Ordinance and the CA Fair Chance Act. Boston Beer Corporation is an equal opportunity employer and is committed to a diverse workforce. In order to help ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veteran's Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who wish to request accommodation in the job application process can contact jobs@bostonbeer.com for assistance.

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