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Beer Rep Jobs in Michigan (NOW HIRING)

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Beer Rep information

See Michigan salary details

$21.4K

$38.5K

$67.1K

How much do beer rep jobs pay per year?

As of Aug 9, 2026, the average yearly pay for beer rep in Michigan is $38,541.00, according to ZipRecruiter salary data. Most workers in this role earn between $32,700.00 and $37,500.00 per year, depending on experience, location, and employer.

How do beer reps get paid?

Beer representatives typically earn a combination of base salary and commissions or bonuses based on sales performance. They may also receive incentives for meeting targets, and some positions include benefits like health insurance and paid time off. Compensation structures vary by employer and region, often reflecting experience and sales skills.

What is a beer rep?

Beer reps, also known as beer sales representatives, are professionals who work for breweries or distributors to promote and sell beer to bars, restaurants, liquor stores, and other retailers. Their responsibilities include building relationships with clients, increasing product visibility, conducting tastings or events, and ensuring that retailers have the latest product information. They also monitor sales trends, negotiate orders, and help with merchandising displays to boost sales. Beer reps play a vital role in connecting breweries with the market and ensuring that consumers have access to their products.

What are the key skills and qualifications needed to thrive as a beer rep, and why are they important?

To thrive as a Beer Rep, you need a solid understanding of beverage sales, product knowledge, and relationship-building, often supported by experience in sales or hospitality. Familiarity with CRM software, inventory systems, and point-of-sale tools is commonly expected. Excellent communication, negotiation, and organizational skills help Beer Reps stand out when managing accounts and growing client relationships. These abilities are crucial for effectively promoting products, expanding market reach, and ensuring customer satisfaction in a competitive industry.

What are some common challenges beer reps face when establishing relationships with new accounts?

Beer Reps often encounter challenges such as overcoming brand loyalty to competitors, educating staff about product offerings, and navigating varying purchasing processes at different venues. Building trust takes time, and effective reps focus on consistent communication, product sampling, and understanding each account's unique needs. Success often comes from persistence, adaptability, and a collaborative approach with both internal teams and client partners.

How do you become a beer rep?

To become a beer rep, candidates typically need a high school diploma or equivalent, strong communication skills, and knowledge of the beverage industry. Gaining experience in sales, customer service, or the hospitality industry can be beneficial, and some employers may prefer candidates with a background in marketing or related fields. A valid driver's license and the ability to work flexible hours are often required.
What cities in Michigan are hiring for Beer Rep jobs? Cities in Michigan with the most Beer Rep job openings:
Beer Rep jobs near you
Infographic showing various Beer Rep job openings in Michigan as of August 2026, with employment types broken down into 61% Full Time, and 39% Part Time. Highlights an 100% In-person job distribution, with an average salary of $38,541 per year, or $18.5 per hour.

On-Premise Sales Representative (Beer & Beverage)

West Side Beer Distributing

Romulus, MI • On-site

$43K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

This job post has expired today. Applications are no longer accepted.

West Side Beer Distributing rating

8.0

Company rating: 8.0 out of 10

Based on 7 frontline employees who took The Breakroom Quiz

115th of 415 rated retail wholesalers

Job description

West Side Beer Distributing is hiring for a Full-Time On-Premise Sales Representative in Romulus
Build Relationships. Grow Sales. Represent Great Brands.
Are you a relationship-driven sales professional who enjoys being out in the market, building customer partnerships, and growing business?
West Side Beer Distributing is looking for an On-Premise Sales Representative to join our Sales Team. In this role, you'll manage an assigned territory of bars, restaurants, hotels, golf courses, entertainment venues, and other licensed accounts. You'll help customers grow their beverage business while representing an outstanding portfolio of industry-leading brands.
If you're motivated by building relationships, finding new opportunities, and achieving sales goals, we'd love to hear from you.
Location: Romulus, MI
Schedule: Monday - Friday
Compensation: This position offers a $43,000 base salary, with the opportunity to earn up to an additional $15,000 in performance-based incentives.
Reports To: District Manager
FLSA Status: Exempt
What We Offer
We take care of our team! As a Chain Sales Representative at West Side Beer Distributing, you'll enjoy:
  • Competitive pay
  • Mileage reimbursement
  • Medical, Dental, and Vision insurance
  • Company-paid Life, Short-Term, and Long-Term Disability
  • 401(k) with company match
  • Paid Vacation / Sick Time
  • Paid training and development programs
  • Supportive, team-oriented work environment
  • Opportunities for advancement within Sales

About the Role
As an On-Premise Sales Representative, you'll serve as the primary business partner for customers throughout your territory. You'll build lasting relationships, identify opportunities to grow sales, introduce new products, execute supplier programs, and help customers succeed while expanding the presence of West Side Beer Distributing's portfolio.
This position combines consultative selling, territory management, customer service, and in-market execution. Every day is different, giving you the opportunity to make an impact with your customers and your business.
What You'll Do
  • Manage and grow an assigned portfolio of chain retail accounts.
  • Build strong relationships with store managers and key decision-makers.
  • Achieve sales objectives for volume, distribution, and promotional execution.
  • Identify opportunities to expand product assortment and increase sales within existing accounts.
  • Place customer orders based on inventory levels, sales trends, and promotional activity.
  • Execute pricing, displays, point-of-sale materials, and supplier marketing programs.
  • Ensure products are properly stocked, rotated, and merchandised to company standards.
  • Monitor market conditions and competitive activity and communicate opportunities to leadership.
  • Maintain accurate records using company sales technology and reporting tools.
  • Represent West Side Beer Distributing professionally while providing exceptional customer service.

What You'll Need
  • High School Diploma or GED (required)
  • Two or more years of experience in outside sales, territory sales, account management, beverage distribution, consumer packaged goods (CPG), grocery sales, or a related field preferred.
  • Experience managing customer relationships and growing existing accounts.
  • Experience working toward sales goals, performance metrics, or territory objectives.
  • Strong negotiation, problem-solving, and relationship-building skills.
  • Valid Driver's License and clean driving record
  • Reliable Vehicle and proof of insurance coverage that meets company requirements
  • Strong communication and customer service skills
  • Ability to work independently and adapt to changing priorities
  • Basic computer literacy
  • Reliability, professionalism, and a strong attention to detail

Physical Requirements
  • Frequently lift, carry, push, or pull up to 50 lbs.
  • Stand, walk, bend, and reach for extended periods
  • Work in retail environments with varying conditions
  • Perform repetitive motions while stocking and merchandising
  • Safely operate company vehicles and merchandising equipment

West Side Beer Distributing is an Equal Opportunity Employer. West Side Beer Distributing strives to be a diverse and inclusive workplace that encourages multiple approaches and points of view. We believe that this creates an atmosphere where everyone, from any background, can do their best work.

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