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Backlink Manager Jobs in Forest, VA (NOW HIRING)

Cenvar Roofing and Solar

SEO & PPC Manager

Lynchburg, VA · On-site

$75K - $85K/yr

Develop and manage backlink acquisition strategies * Manage Google Business Profiles for all branch locations, including posts, reviews, photos, Q&A, and profile optimization * Develop and execute ...

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Backlink Manager information

See Forest, VA salary details

$23.1K

$68.5K

$115.3K

How much do backlink manager jobs pay per year?

As of Aug 25, 2026, the average yearly pay for backlink manager in Forest, VA is $68,502.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,900.00 and $97,700.00 per year, depending on experience, location, and employer.

What is a backlink manager?

A Backlink Manager is a digital marketing professional responsible for acquiring, managing, and monitoring backlinks to a website. They work to improve a site's search engine ranking by building relationships with other webmasters, creating link-building strategies, and ensuring that backlinks are high-quality and relevant. Their work helps increase a website's authority and organic traffic by making it more visible in search engine results. Backlink Managers often use SEO tools to track the success of their campaigns and remove harmful or toxic links. They play a vital role in overall search engine optimization efforts for businesses.

What are the key skills and qualifications needed to thrive as a backlink manager?

To thrive as a Backlink Manager, you need a deep understanding of SEO principles, link-building strategies, and digital marketing, often supported by experience or certifications in SEO. Familiarity with tools like Ahrefs, SEMrush, Moz, and Google Analytics is typically required to analyze backlink profiles and track campaign performance. Strong communication, negotiation skills, and attention to detail help you effectively build relationships and secure high-quality links. These skills are crucial for boosting website authority, improving search rankings, and delivering measurable business results.

What are some common challenges faced by backlink managers, and how can they overcome them?

Backlink Managers often encounter challenges such as identifying high-quality link opportunities, staying compliant with search engine guidelines, and maintaining relationships with external partners. Adapting to frequent algorithm updates from search engines also requires continuous learning and strategy adjustments. Successful Backlink Managers overcome these challenges by leveraging reliable SEO tools, fostering transparent communication with partners, and keeping up-to-date with industry best practices to ensure ethical and effective link-building campaigns.

What is the difference between Backlink Manager vs SEO Specialist?

AspectBacklink ManagerSEO Specialist
Primary FocusBuilding and managing backlinks to improve website authorityOptimizing website content and structure for search engines
Skills & CertificationsLink building strategies, outreach, SEO toolsKeyword research, on-page SEO, analytics
Work EnvironmentDigital marketing teams, agencies, in-house marketingMarketing teams, agencies, in-house SEO departments
Common UsagePart of SEO campaigns, link building projectsOverall SEO strategy, website optimization

While both roles are integral to SEO efforts, a Backlink Manager specializes in acquiring and managing backlinks to boost domain authority, whereas an SEO Specialist focuses on comprehensive website optimization. Understanding these differences helps organizations assign the right tasks to the appropriate roles for effective search engine performance.

Backlink Manager jobs near you
Infographic showing various Backlink Manager job openings in Forest, VA as of August 2026, with employment types broken down into 84% Full Time, 15% Part Time, and 1% Contract. Highlights an 79% Physical, 3% Hybrid, and 18% Remote job distribution, with an average salary of $68,502 per year, or $32.9 per hour.

SEO & PPC Manager

Lynchburg, VA • On-site

Cenvar Roofing and Solar
See more jobs at Cenvar Roofing and Solarexternal

$75K - $85K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 20 days ago

Job description

Full-Time | Lynchburg, VA (In Office)
Compensation: $75,000-$85,000 salary per year
About Stego Management Services
We provide support to Cenvar Roofing & Solar, a growing roofing and solar company operating across Virginia, West Virginia, Tennessee, Maryland, and Pennsylvania. We value our team above all else and believe our people are central to our success. By joining Stego, you gain the stability of working in an essential and recession-proof industry while growing your career with a company that prioritizes people and champions our core values of Grit, Efficiency, Servanthood, Positivity, Integrity, Growth, and Self-Discipline.
About the Role
As the SEO & PPC Manager, you are responsible for driving our company's digital growth by maximizing our visibility across search engines, AI-powered search platforms, and paid advertising channels. You will own the strategy, execution, and continuous optimization of our SEO, paid search, local search, and answer engine optimization efforts across multiple markets. This role is ideal for an analytical, self-directed marketing professional who thrives in a fast-paced environment and takes ownership of measurable business results. You will leverage data, emerging technologies, and market insights to improve lead generation, increase brand visibility, and maximize marketing return on investment. We are seeking someone who embraces change, proactively identifies opportunities, and continuously refines strategies to keep our company ahead of competitors.
What You'll Do
  • Manage and optimize Google Ads campaigns across Search, Local Services Ads (LSA), and Performance Max
  • Manage Microsoft Advertising (Bing) campaigns
  • Monitor budgets, bidding strategies, keyword expansion, negative keywords, and ad copy testing
  • Configure and maintain conversion tracking using Google Tag Manager and Google Analytics 4 (GA4)
  • Prepare weekly and monthly performance reports with actionable insights and recommendations
  • Manage Local Services Ads, including lead review, dispute management, and profile optimization
  • Optimize website content and structure to improve organic search rankings across all service areas
  • Build and maintain market pages and service pages to support SEO growth
  • Implement and maintain structured schema markup including FAQ, LocalBusiness, Review, and How-To schema
  • Develop and manage backlink acquisition strategies
  • Manage Google Business Profiles for all branch locations, including posts, reviews, photos, Q&A, and profile optimization
  • Develop and execute review generation strategies to strengthen local search rankings
  • Monitor local map rankings using Local Falcon or similar tools
  • Conduct technical SEO audits, resolve crawl issues, and improve site performance and Core Web Vitals
  • Perform keyword research, competitor analysis, and content gap analysis using SEMrush or similar platforms
  • Monitor competitor search rankings and AI-generated search visibility
  • Stay current on search engine algorithm updates and adjust strategies accordingly
  • Optimize website content for AI-powered search platforms including Google AI Overviews, ChatGPT, Perplexity, and featured snippets
  • Structure website content to improve Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)
  • Track AI-generated citations, brand mentions, referral traffic, and emerging AI search trends
  • Build dashboards and reporting systems that provide leadership with meaningful performance insights
  • Analyze website, campaign, and conversion data to support data-driven decision making
  • Recommend conversion rate optimization (CRO) improvements for paid and organic landing pages
  • Collaborate with Marketing, Sales, and Executive Leadership to support company growth objectives
  • Work collaboratively with leadership and internal teams to support company goals
  • Perform additional duties as assigned

Minimum Skills & Requirements
  • Minimum of 5 years of experience managing both SEO and paid search campaigns
  • Strong understanding of Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and traditional SEO strategies
  • Proven success improving organic rankings, lead generation, and paid advertising performance
  • Strong analytical skills with the ability to interpret marketing data and communicate actionable insights
  • Experience managing Google Ads, Microsoft Advertising, Google Business Profiles, and Local Services Ads
  • Experience with Google Analytics 4, Google Tag Manager, and conversion tracking
  • Strong understanding of keyword research, technical SEO, and local SEO best practices
  • Excellent written and verbal communication skills
  • Ability to manage multiple priorities in a fast-paced environment
  • Self-motivated with strong organizational and problem-solving skills
  • Commitment to continuous learning and adapting to emerging digital marketing trends

Preferred Skills & Requirements
  • Experience with SEMrush or equivalent SEO auditing platforms
  • Experience with Local Falcon or similar local search tracking tools
  • Experience with HubSpot CRM and attribution reporting
  • Experience with Domo or similar business intelligence platforms
  • Experience with landing page optimization platforms
  • Familiarity with AI search visibility tools such as BrightEdge, Profound, or similar platforms
  • Experience in roofing, construction, solar, home services, or other multi-location businesses
  • Bachelor's degree in Marketing, Business, Communications, or related field

Benefits
  • Health, dental, vision, and life insurance (available after 60-90 days)
  • 401(k) participation with 4% employer matching contributions
  • PTO and 8 paid company holidays per year
  • Tuition-free college courses through our Education Program (up to $7K/year) and reimbursement for approved professional/personal development books
  • Exclusive discounts on roofing, gutters, repairs, solar, and windows

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