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Territory Sales Representative

Are you a motivated, results‑driven sales professional eager to build strong relationships and accelerate growth? American First Finance is seeking a dynamic Territory Sales Representative to expand our market presence and cultivate valuable partnerships with merchants.

We offer a competitive compensation package designed to reward performance and fuel success. This role features On-Target Earnings (OTE) between $65,000 and $110,000 annually, which includes both base salary and commission. On average, representatives earn up to $30,000 in commission each year, though actual earnings may vary based on individual performance, sales volume, and client relationship development. With uncapped earning potential, top performers enjoy unlimited income opportunities and a clear path to maximizing their success.

Key Responsibilities:

• Develop and grow merchant relationships by ensuring high levels of customer satisfaction through consistent engagement.
• Build and manage a strong sales pipeline of quality prospects within the assigned territory.
• Conduct in-person visits to 8-10 stores daily, securing 10+ new merchant partners each month.
• Meet or exceed sales targets, taking full accountability for performance and results.
• Leverage AFF’s CRM tools to track interactions, manage leads, and optimize sales strategies.

Minimum Requirements & Qualifications:

• 1+ year of proven success in B2B outside sales, consistently achieving measurable sales goals.
• Highly motivated and performance-driven, with a strong desire to exceed expectations.
• Exceptional organizational skills with a high level of integrity and professionalism.
• Strong face-to-face selling experience with excellent negotiation and closing skills.
• Self-starter mindset, with the ability to independently build and manage a sales pipeline.
• Ability to collaborate with internal teams, including Marketing, Training, and Sales Operations, to drive business success.
• Valid driver’s license and car insurance required for regular travel within the assigned territory.
• Extensive experience in retail consumer finance, merchant services, or SaaS preferred.

Bilingual applicants are encouraged to apply!

About FirstCash Holdings, Inc.

FirstCash Holdings, Inc. is the leading international operator of pawn stores and a premier provider of technology-driven point-of-sale payment solutions, both dedicated to serving cash- and credit-constrained consumers.

With over 3,000 pawn stores across 29 U.S. states, the District of Columbia, and Latin America—including Mexico, Guatemala, Colombia, and El Salvador—FirstCash offers a diverse selection of pre‑owned jewelry, electronics, tools, appliances, sporting goods, musical instruments, and more. In addition, our stores provide small, non‑recourse pawn loans secured by pledged personal property, offering accessible financial solutions to the communities we serve.

Through our wholly owned subsidiary, American First Finance (AFF), FirstCash also delivers lease‑to‑own and retail finance payment solutions for consumer goods and services. With a nationwide network of over 13,000 retail merchant partners, we help customers access flexible financing options tailored to their needs.

With a workforce of approximately 20,000 employees across the U.S. and Latin America, FirstCash is committed to excellence, innovation, and financial inclusion. As a recognized industry leader, the company is a proud component of both the S&P MidCap 400 Index and the Russell 2000 Index, reflecting our strength and stability in the market.

Join FirstCash and be part of a company that values integrity, customer service, and growth.

Note: The information contained in this description is not intended to be an all-inclusive list of the duties and responsibilities of this job or the skills and abilities required to do the job. Management has the discretion to assign/reassign duties and responsibilities to this job at any time. Duties and responsibilities may be subject to change at any time due to reasonable accommodation or other reasons.

FirstCash Holdings, Inc. is an Equal Opportunity Employer. FirstCash Holdings, Inc. is committed to the full inclusion of all qualified individuals. In keeping with this commitment, FirstCash will ensure that individuals with disabilities are provided with reasonable accommodation. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process; to perform the essential functions of the job; and/or to receive all other benefits and privileges of employment, please contact Human Resources at Recruiter_US@firstcash.com or (800)645-2611 Ext. 1.

Please note, should you be offered and accept a position with us, the company requires all employees to agree to a binding arbitration agreement to resolve disputes.