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Audience Manager Jobs in Utah (NOW HIRING)

Deseret Book Company

Paid Media Manager

Salt Lake City, UT · On-site

$119K - $123K/yr

Paid Media Manager REPORTS TO Senior Marketing Manager, Omni-Channel or Marketing Director LOCATION ... Audience & Data Strategy * Develop and operationalize audience strategies using first-party data ...

CAO Group, Inc.

Product Marketing Manager

West Jordan, UT · On-site

$143K/yr

Define and communicate the brand's unique value proposition, messaging, and target audiences * Conduct competitive analysis and identify opportunities for differentiation and growth. * Manage ...

AMD Lasers

Product Marketing Manager

West Jordan, UT · On-site

$143K/yr

Define and communicate the brand's unique value proposition, messaging, and target audiences * Conduct competitive analysis and identify opportunities for differentiation and growth. * Manage ...

Cricut

Media Buyer Manager

South Jordan, UT · On-site

$56K - $71K/yr

Optimize campaigns through audience segmentation, bidding strategies, frequency management ... placements, and creative testing. * Execute A/B tests to continuously improve campaign performance ...

Cricut

Media Buyer Manager

South Jordan, UT · On-site

$56K - $71K/yr

Optimize campaigns through audience segmentation, bidding strategies, frequency management ... placements, and creative testing. * Execute A/B tests to continuously improve campaign performance ...

Cricut

Media Buyer Manager

South Jordan, UT · On-site

$56K - $71K/yr

Optimize campaigns through audience segmentation, bidding strategies, frequency management ... placements, and creative testing. * Execute A/B tests to continuously improve campaign performance ...

Jade Global

Experienced OCM Change. Manager

Ogden, UT · On-site

Design and implement targeted communication plans for diverse audiences at all organizational ... Track change management metrics including adoption rates, satisfaction scores, and utilization data

Listen Technologies

Project Manager

Bluffdale, UT · Hybrid

We're looking for an experienced Project Manager to drive delivery of complex, cross-functional ... Excellent communicator - can translate technical complexity for any audience Why Listen ...

Listen Technologies

Project Manager

Bluffdale, UT · On-site

We're looking for an experienced Project Manager to drive delivery of complex, cross-functional ... Excellent communicator - can translate technical complexity for any audience Why Listen ...

Listen Technologies

Project Manager

Bluffdale, UT · Hybrid

We're looking for an experienced Project Manager to drive delivery of complex, cross-functional ... Excellent communicator - can translate technical complexity for any audience Why Listen ...

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All JobsAudience JobsAudience Manager JobsAudience Manager Jobs in Utah

Audience Manager information

See Utah salary details

$10K

$65.1K

$97K

How much do audience manager jobs pay per year?

As of Aug 11, 2026, the average yearly pay for audience manager in Utah is $65,116.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,500.00 and $85,100.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an audience manager, and why are they important?

To thrive as an Audience Manager, you need expertise in data analysis, segmentation strategies, and digital marketing, often supported by experience with CRM platforms and a relevant degree. Familiarity with audience management tools like Adobe Audience Manager, Google Analytics, and data privacy regulations is typically required. Strong communication, problem-solving, and collaboration skills help you tailor campaigns and work effectively with cross-functional teams. These abilities are crucial for optimizing audience targeting and delivering effective marketing outcomes.

How does an audience manager typically collaborate with other departments to optimize audience engagement strategies?

An Audience Manager works closely with marketing, content, analytics, and product teams to ensure audience engagement strategies are data-driven and effective. They regularly share audience insights, coordinate segmentation efforts, and align campaign targeting with broader business goals. This cross-functional collaboration helps refine messaging, personalize user experiences, and maximize the impact of campaigns. Open communication and regular meetings are key to keeping all stakeholders informed and agile.

What is the difference between Audience Manager vs Data Analyst?

AspectAudience ManagerData Analyst
Required CredentialsBachelor's in Marketing, Data Science, or related field; experience with data management toolsBachelor's in Statistics, Mathematics, or related field; proficiency in data analysis software
Work EnvironmentMarketing teams, digital advertising agencies, media companiesBusiness intelligence teams, consulting firms, corporate data departments
Employer & Industry UsageUsed in marketing, advertising, media industries for audience segmentationUsed across industries for data interpretation, reporting, and decision-making

Audience Managers focus on segmenting and managing target audiences for marketing campaigns, utilizing data management platforms. Data Analysts interpret data sets to generate insights and support strategic decisions. While both roles work with data, Audience Managers are more campaign and platform-oriented, whereas Data Analysts focus on analysis and reporting across various business functions.

What is an audience manager?

An audience manager is a professional responsible for analyzing and segmenting target audiences to optimize marketing campaigns and content delivery. They often use data analysis tools and customer insights to build and maintain audience segments, ensuring relevant messaging across digital platforms.
What are the most commonly searched types of Audience jobs in Utah? The most popular types of Audience jobs in Utah are:
What are popular job titles related to Audience Manager jobs in Utah? For Audience Manager jobs in Utah, the most frequently searched job titles are:
What job categories do people searching Audience Manager jobs in Utah look for? The top searched job categories for Audience Manager jobs in Utah are:
What cities in Utah are hiring for Audience Manager jobs? Cities in Utah with the most Audience Manager job openings:
Audience Manager jobs near you
Infographic showing various Audience Manager job openings in Utah as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 13% Part Time, and 1% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $65,116 per year, or $31.3 per hour.

Paid Media Manager

Deseret Book Company

Salt Lake City, UT • On-site

$119K - $123K/yr

Full-time

Medical, Dental, Life, Retirement, PTO

Re-posted 9 days ago

Deseret Book rating

7.7

Company rating: 7.7 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

3rd of 11 rated book shops

Job description

Our company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide.
Paid Media Manager
REPORTS TO
Senior Marketing Manager, Omni-Channel or Marketing Director
LOCATION
Deseret Book Corporate Office
Salt Lake City, UT
STARTING DATE
Immediately
POSITION TYPE
Full Time; Hybrid
OUR COMPANY
Deseret Book is a mission-driven company, committed to being a trusted gathering place for thoughtful expressions of faith. Established in 1866, today we create and curate stories worth telling, questions worth exploring, and beauty worth sharing to improve the lives of individuals and families in every step of their faith journey.
In our work culture, we put people first. Our team members are dedicated to meeting the needs of our communities as we work together, creating an environment where collaboration is critical and personal accountability is expected. If you are passionate about helping people find inspiration and help for their lives, and working with colleagues who want to do the same, then Deseret Book Company is the place for you.
THE OPPORTUNITY
We're looking for a Paid Media Manager who can own the entire paid acquisition engine-driving measurable growth across product sales, bookshelf+ subscriptions, and retail sales channels. This is a high-autonomy role for someone who thrives on performance accountability and can scale campaigns that directly impact revenue. We are seeking a data-driven Paid Media Manager to own performance marketing across Google, Meta, Pinterest, YouTube, and emerging platforms. This role is responsible for driving measurable revenue growth across retail and e-commerce by maximizing return on ad spend and improving customer acquisition efficiency.
This is a high-impact individual contributor role for someone who thrives in performance environments, understands full-funnel strategy, and can translate data into decisive action.
You will report to the Senior Omnichannel Marketing Manager and collaborate closely with creative, ecommerce, sales channel, and data teams to ensure paid media supports broader revenue and brand growth objectives.
RESPONSIBILITIES INCLUDE:
85% Paid Media Marketing Strategy Development, Campaign Management & Performance Analytics: Develop, define, and lead the paid media strategy for Deseret Book. This includes:
  • Strategy Development & Execution:
  • Architect comprehensive paid marketing strategies aligned with company objectives and customer journey stages (awareness, consideration, conversion, retention, loyalty) to revenue and growth targets
  • Develop sophisticated customer segmentation strategies based on behavioral data, purchase history, and engagement patterns
  • Design and implement paid marketing calendars aligned with product launches, seasonal campaigns, and faith-based events that support the overall customer journey
  • Lead end-to-end paid media strategy across Google Ads (Search, Shopping, Display, Performance Max), Meta, Pinterest, and YouTube
  • Launch, optimize, and scale campaigns based on performance data
  • Performance Analytics & Optimization
  • Develop comprehensive reporting dashboards to track campaign performance and ROI/ROAS
  • Identify trends and insights to continuously improve marketing effectiveness
  • Budget & Profitability Management
  • Manage and allocate significant annual media budgets with clear accountability to ROAS and CAC targets
  • Continuously optimize toward revenue growth and efficiency
  • Shift spend dynamically across platforms based on performance signals
  • Testing & Optimization
  • Design structured testing roadmaps across creative, copy, audiences, and bidding strategies
  • Translate data into insights and apply learnings quickly
  • Partner with Creative to develop high-performing ad concepts and briefs
  • Analytics & Reporting
  • Own weekly and monthly performance reporting
  • Clearly communicate results, trends, and growth opportunities to leadership
  • Identify and recommend new growth channels or scaling opportunities
  • Audience & Data Strategy
  • Develop and operationalize audience strategies using first-party data, lifecycle segmentation, lookalike modeling, and intent signals to improve acquisition efficiency and scale
  • Leverage customer lifecycle insights to support acquisition and retention
  • Stay ahead of privacy updates and platform changes

15% Traditional Paid Media Management: Oversee strategy and purchasing of digital and traditional paid media marketing efforts that will drive traffic to DeseretBook.com, Deseret Book brick-and-mortar stores, and bookshelf+ including:
  • Billboards, web ads, TV spots, radio, etc.

REQUIRED SKILLS & QUALIFICATIONS:
  • Bachelor's degree in digital marketing, or related field and minimum of 4-6+ years of hands-on paid media management experience, ideally in retail, e-commerce
  • Deep expertise in Google Ads and Meta Ads Manager (Pinterest and YouTube experience preferred)
  • Strong proficiency in GA4, platform reporting dashboards, and Excel/Sheets
  • Proven track record of managing substantial media budgets with documented ROAS improvement
  • Strong understanding of acquisition metrics: CAC, MER, AOV, LTV, contribution margin
  • Experience with CDPs, conversion API integrations, churn reduction and subscription LTV modeling
  • Experience operating in performance-driven environments with revenue accountability
  • Clear communicator who can translate complex data into strategic recommendations
  • Self-directed, analytical, and comfortable making decisions with autonomy

BENEFITS
  • Excellent medical, dental, and life insurance
  • 401(k) savings plan with company matching funds
  • Company-funded retirement plan
  • Merchandise discount
  • Discounted UTA Eco pass
  • Paid leave and holidays
  • Great work environment

Equal Opportunity
Deseret Book is an equal opportunity employer. We're committed to building an inclusive workplace where every individual is valued, respected, and empowered to do meaningful work. We strongly encourage all qualified candidates to apply. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), national origin, age, disability, or any other characteristic protected by federal, state, or local law.

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