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Audience Manager Jobs in Tennessee (NOW HIRING)

Covenant Health

MGR ORGANIZATIONAL DEV

Knoxville, TN · On-site

Develop communication strategies tailored to clinical and non-clinical audiences. * Manage budgets, vendor relationships, and external partnerships (e.g., learning platforms, consultants). * Enhance ...

Covenant Health

MGR ORGANIZATIONAL DEV

Knoxville, TN · On-site

Develop communication strategies tailored to clinical and non-clinical audiences. * Manage budgets, vendor relationships, and external partnerships (e.g., learning platforms, consultants). * Enhance ...

Tennesseetitans

Manager, Email Marketing

Nashville, TN · On-site

This role is responsible for audience segmentation, campaign management, performance monitoring, and daily email execution using the Oracle Eloqua Marketing Automation platform. The Manager will work ...

titans

Manager, Email Marketing

Nashville, TN

This role is responsible for audience segmentation, campaign management, performance monitoring, and daily email execution using the Oracle Eloqua Marketing Automation platform. The Manager will work ...

Tractor Supply Company

Sr. Manager, Integrated Media

Brentwood, TN · On-site

$116K - $121K/yr

  • Medical

  • Dental

  • Vision

  • Life

The Senior Manager will lead integrated media planning across digital, linear TV, streaming video ... audience-first strategies tied to customer growth, seasonal priorities, promotional moments, and ...

Bethel Music

Digital Marketing Manager

Nashville, TN · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Identify and test new acquisition opportunities, audiences, and platforms. * Build and execute data ... Manage the email and SMS calendar, including campaigns, automations, and lifecycle flows. * Write ...

Bethel Music

Digital Marketing Manager

Nashville, TN · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Identify and test new acquisition opportunities, audiences, and platforms. * Build and execute data ... Manage the email and SMS calendar, including campaigns, automations, and lifecycle flows. * Write ...

Bethel Music

Digital Marketing Manager

Nashville, TN · On-site +1

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Identify and test new acquisition opportunities, audiences, and platforms. * Build and execute data ... Manage the email and SMS calendar, including campaigns, automations, and lifecycle flows. * Write ...

Pick Your Part

Accounting Analyst II

Brentwood, TN · On-site

$56K - $74K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Accounting reports/schedules for internal audiences (management reporting) and/or for external audiences (compliance reporting), including consolidation of financial statements. * Conduct recurring ...

Pick Your Part

Accounting Analyst II

Brentwood, TN · Hybrid

$56K - $74K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Accounting reports/schedules for internal audiences (management reporting) and/or for external audiences (compliance reporting), including consolidation of financial statements. * Conduct recurring ...

Ryman Hospitality Properties, Inc. Careers Site

Be Seen First

Social Media Manager

Nashville, TN · On-site

$63K - $85K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

As a Social Media Manager, you'll define and execute social media strategies that attract, engage, and connect audiences to authentically enhance Opry Entertainment Group's (OEG) portfolio of brands.

Ryman Hospitality Properties, Inc. Careers Site

Be Seen First

Social Media Manager

Nashville, TN · On-site

$63K - $85K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

As a Social Media Manager, you'll define and execute social media strategies that attract, engage, and connect audiences to authentically enhance Opry Entertainment Group's (OEG) portfolio of brands.

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All JobsAudience JobsAudience Manager JobsAudience Manager Jobs in Tennessee

Audience Manager information

See Tennessee salary details

$10K

$64.9K

$96.7K

How much do audience manager jobs pay per year?

As of Aug 17, 2026, the average yearly pay for audience manager in Tennessee is $64,919.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,400.00 and $84,900.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an audience manager, and why are they important?

To thrive as an Audience Manager, you need expertise in data analysis, segmentation strategies, and digital marketing, often supported by experience with CRM platforms and a relevant degree. Familiarity with audience management tools like Adobe Audience Manager, Google Analytics, and data privacy regulations is typically required. Strong communication, problem-solving, and collaboration skills help you tailor campaigns and work effectively with cross-functional teams. These abilities are crucial for optimizing audience targeting and delivering effective marketing outcomes.

How does an audience manager typically collaborate with other departments to optimize audience engagement strategies?

An Audience Manager works closely with marketing, content, analytics, and product teams to ensure audience engagement strategies are data-driven and effective. They regularly share audience insights, coordinate segmentation efforts, and align campaign targeting with broader business goals. This cross-functional collaboration helps refine messaging, personalize user experiences, and maximize the impact of campaigns. Open communication and regular meetings are key to keeping all stakeholders informed and agile.

What is the difference between Audience Manager vs Data Analyst?

AspectAudience ManagerData Analyst
Required CredentialsBachelor's in Marketing, Data Science, or related field; experience with data management toolsBachelor's in Statistics, Mathematics, or related field; proficiency in data analysis software
Work EnvironmentMarketing teams, digital advertising agencies, media companiesBusiness intelligence teams, consulting firms, corporate data departments
Employer & Industry UsageUsed in marketing, advertising, media industries for audience segmentationUsed across industries for data interpretation, reporting, and decision-making

Audience Managers focus on segmenting and managing target audiences for marketing campaigns, utilizing data management platforms. Data Analysts interpret data sets to generate insights and support strategic decisions. While both roles work with data, Audience Managers are more campaign and platform-oriented, whereas Data Analysts focus on analysis and reporting across various business functions.

What is an audience manager?

An audience manager is a professional responsible for analyzing and segmenting target audiences to optimize marketing campaigns and content delivery. They often use data analysis tools and customer insights to build and maintain audience segments, ensuring relevant messaging across digital platforms.

What are popular job titles related to Audience Manager jobs in Tennessee?

For Audience Manager jobs in Tennessee, the most frequently searched job titles are:

What job categories do people searching Audience Manager jobs in Tennessee look for?

The top searched job categories for Audience Manager jobs in Tennessee are:

What cities in Tennessee are hiring for Audience Manager jobs?

Cities in Tennessee with the most Audience Manager job openings:

Audience Manager jobs near you
Infographic showing various Audience Manager job openings in Tennessee as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 13% Part Time, and 2% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $64,919 per year, or $31.2 per hour.

Audience Strategy Manager

Jackson National Life

Nashville, TN

Full-time

Re-posted yesterday

Job description

If you are an internal associate, please login to Workday and apply through Jobs Hub.

Job PurposeThe Audience Strategy Manager is responsible for defining, developing, and operationalizing customer audience strategies that drive acquisition, engagement, retention, and lifetime value. This individual translates business goals and customer insights into scalable audience frameworks, segmentation strategies, and activation plans across owned, paid, and earned channels.Working closely with marketing sponsors, digital media, analytics, and data teams, the Audience Strategy Manager ensures customer data is transformed into actionable audiences that power personalization, journey orchestration, campaign targeting, and measurement.Essential Responsibilities
  • Develop enterprise audience frameworks aligned to customer lifecycle stages, behaviors, needs, and business priorities.
  • Define audience taxonomy, segmentation methodology, and targeting rules.
  • Identify high-value customer segments, growth opportunities, and suppression strategies.
  • Build scalable segmentation approaches balancing precision, reach, and operational efficiency.
  • Translate audience strategies into executable activation plans across email, paid media, web personalization, mobile, and direct channels.
  • Partner with channel owners to ensure audience consistency across platforms.
  • Define audience eligibility, prioritization, exclusions, and contact strategies.
  • Partner with CDP, CRM, and Operations teams to operationalize audience definitions within platforms such as Adobe Real-Time CDP and Adobe Experience Platform.
  • Establish business requirements for audience creation, enrichment, and activation.
  • Ensure audiences align with identity resolution, consent, and governance standards.
  • Monitor audience performance, penetration, conversion, retention, and engagement metrics.
  • Analyze audience effectiveness and recommend refinements based on business outcomes.
  • Partner with analytics teams on testing strategies, incrementality, holdouts, and experimentation.
  • Serve as the central point of contact for audience requests across business units.
  • Translate business objectives into audience recommendations and prioritization frameworks.
  • Educate stakeholders on audience best practices, governance, and targeting strategy.
Other Duties
  • Performs other duties and/or projects as assigned.
Knowledge, Skills and Abilities
  • Strong understanding of segmentation, customer journeys, first-party data strategy, and personalization.
  • Familiarity with paid media audiences, CRM audiences, and omnichannel activation.
  • Ability to interpret customer insights, analytics, and business needs into actionable targeting strategies.
  • Excellent written and verbal communication and presentation skills with a proven ability to convey complex information and ideas clearly and effectively to a variety of stakeholders and influence decision making.
  • Excellent interpersonal skills with an ability to build and maintain relationships.
  • Strong project management, organizational, and time management skills with the ability to manage and prioritize multiple projects and tasks simultaneously.
Qualifications
  • Bachelor's Degree or equivalent education and experience required.
  • 5+ years of experience in audience strategy, CRM, lifecycle marketing, marketing strategy, customer analytics, or marketing operations required.
  • Experience building audience strategies in a CDP, CRM, DMP, or marketing automation environment required.
  • Hands-on experience with Adobe Real-Time CDP, Adobe Target, Marketo, or similar platforms preferred.
  • Experience with SQL, analytics tools, or BI platforms preferred.
  • Knowledge of privacy, consent, and audience governance frameworks preferred.

Jackson is proud to be an equal opportunity workplace. The Company subscribes to and endorses federal and state laws and regulations relating to equal employment opportunity for all persons without regard to race, color, religion, gender, age, national origin, legally-recognized disability, marital status, legally-protected medical condition, citizenship, ancestry, height, weight, sexual orientation, veteran status, or any other factor not related to the needs of the job. The Company is committed to a policy of equal opportunity. Company facilities and campuses are tobacco-free environments.

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