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Audience Manager Jobs in Delaware (NOW HIRING)

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Sr Manager, Brand Strategy

Wilmington, DE · On-site

$140 - $190/hr

Conduct market research, competitive analysis, and audience insights activities to inform brand, content, and growth strategies. * Establish and monitor performance metrics to measure brand health ...

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Audience Manager information

See Delaware salary details

$11K

$71.6K

$106.6K

How much do audience manager jobs pay per year?

As of Sep 6, 2026, the average yearly pay for audience manager in Delaware is $71,588.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $93,600.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an audience manager, and why are they important?

To thrive as an Audience Manager, you need expertise in data analysis, segmentation strategies, and digital marketing, often supported by experience with CRM platforms and a relevant degree. Familiarity with audience management tools like Adobe Audience Manager, Google Analytics, and data privacy regulations is typically required. Strong communication, problem-solving, and collaboration skills help you tailor campaigns and work effectively with cross-functional teams. These abilities are crucial for optimizing audience targeting and delivering effective marketing outcomes.

How does an audience manager typically collaborate with other departments to optimize audience engagement strategies?

An Audience Manager works closely with marketing, content, analytics, and product teams to ensure audience engagement strategies are data-driven and effective. They regularly share audience insights, coordinate segmentation efforts, and align campaign targeting with broader business goals. This cross-functional collaboration helps refine messaging, personalize user experiences, and maximize the impact of campaigns. Open communication and regular meetings are key to keeping all stakeholders informed and agile.

What is the difference between Audience Manager vs Data Analyst?

AspectAudience ManagerData Analyst
Required CredentialsBachelor's in Marketing, Data Science, or related field; experience with data management toolsBachelor's in Statistics, Mathematics, or related field; proficiency in data analysis software
Work EnvironmentMarketing teams, digital advertising agencies, media companiesBusiness intelligence teams, consulting firms, corporate data departments
Employer & Industry UsageUsed in marketing, advertising, media industries for audience segmentationUsed across industries for data interpretation, reporting, and decision-making

Audience Managers focus on segmenting and managing target audiences for marketing campaigns, utilizing data management platforms. Data Analysts interpret data sets to generate insights and support strategic decisions. While both roles work with data, Audience Managers are more campaign and platform-oriented, whereas Data Analysts focus on analysis and reporting across various business functions.

What is an audience manager?

An audience manager is a professional responsible for analyzing, segmenting, and managing target audiences for marketing or advertising campaigns. They use data tools and platforms to optimize audience engagement and ensure campaigns reach the right demographics effectively.

What are the most commonly searched types of Audience jobs in Delaware?

The most popular types of Audience jobs in Delaware are:

What job categories do people searching Audience Manager jobs in Delaware look for?

The top searched job categories for Audience Manager jobs in Delaware are:

What cities in Delaware are hiring for Audience Manager jobs?

Cities in Delaware with the most Audience Manager job openings:

Audience Manager jobs near you
Infographic showing various Audience Manager job openings in Delaware as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $71,588 per year, or $34.4 per hour.

Specialized Analytics Sr. Lead, SVP - Citi Commerce Audience Analytics and Targeting

Citigroup, Inc.

Wilmington, DE • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 5 days ago

Citibank rating

8.4

Company rating: 8.4 out of 10

Based on 179 frontline employees who took The Breakroom Quiz

39th of 175 rated banks

Job description

Citi is evolving its current commerce offerings and branching into new avenues of growth by offering merchants access to high value cardmembers across Citi's digital properties and partner placements. By combining Citi's scale, trusted customer relationships, and real purchase insights, the business delivers advertising that is relevant to customers and drives measurable, incremental impact for advertisers. We are seeking an experienced and highly skilled C14 Senior Analytics Lead to drive Audience Analytics & Targeting for the strategic Citi commerce function. This role will be critical in developing high quality targeted audiences to improve relevance and effectiveness of ads and offers in our Citi commerce business. This role will leverage data-driven insights to optimize targeting and personalization, enhance customer engagement, and identify new growth opportunities. The successful candidate will be responsible for leading a team or function focused on in-depth analysis of 1st, 2nd and 3rd party data and underlying customer behaviors as well as advertiser preferences to develop audiences. This position requires a deep understanding of the commerce media business, digital ecosystem, strong analytical capabilities, and the ability to translate complex data into actionable business strategies.
Responsibilities:
  • Strategic Analytics Leadership: help drive business outcomes through advanced analytics, including but not limited to:
    • Drives analytics roadmap for audience development and targeting to improve ad and offer relevance for core use cases such as category, conquesting, loyalty, and lifecycle audiences
    • Analyze audience strategy for advertiser relevance to enhance our ability to pitch to various advertisers and meet their targeting needs
    • Generate insights on audience composition, behavior, and performance to inform go-to-market strategy
    • Help identify new audience offering and custom audience opportunities based on Citi data assets and campaign learnings
    • Provide strategic leadership to grow the Citi Commerce business through new analytical capabilities and advertisers
    • Develop targeting solutions and AI/ML models to drive customer engagement
    • Build and integrate Gen AI capabilities to accelerate audience development and insights generation
    • Partner with Finance and Product teams to forecast business growth and revenue on a granular basis and track actuals versus forecast
    • Work in a high performing team and develop team members to drive successful outcomes
  • Cross-Functional Collaboration: Partner closely with Product Development, Sales, Ad Ops, Analytics Measurement, Marketing, and Technology teams to integrate analytical insights into product design, marketing campaigns, and business development initiatives.
  • Risk and Controls Governance: Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively

Qualifications:
  • Minimum Experience: 10+ years of progressive experience in data analytics, business intelligence, or quantitative analysis within the financial services, digital media, marketing or retail industry.
  • Commerce Media Domain Expertise: Deep understanding of the commerce or retail media landscape, including audience capabilities, revenue streams, data strategy and commercialization strategy.
  • Digital Media and Marketing Expertise: Deep understanding of digital media and marketing ecosystem, including various marketing channels, media buy models, audience activation platforms (e.g., CDPs, clean room, DSP integrations). Knowledge of key digital marketing KPIs (ROAS, Impressions, CTR, CPA etc.)
  • Advanced Analytics Skills: Proficiency in statistical analysis, predictive modeling, machine learning techniques, and experimental design (A/B testing). Experience building audience segments using 1P data, behavioral signals, and transaction data
  • Strategic Thinking: Ability to connect analytical insights with business strategy, identifying opportunities and risks.
  • Communication Skills: Exceptional verbal and written communication skills, with the ability to articulate complex analytical concepts and present findings clearly and persuasively to both technical and non-technical audiences. Ability to translate advertiser needs into audience requirements & segmentation needs
  • Leadership & Influence: Proven ability to lead projects, influence cross-functional teams, and drive strategic initiatives.
  • Problem-Solving: Strong critical thinking and problem-solving abilities, with meticulous attention to detail.
  • Technical Proficiency:
    • Data Platforms:
      • Experience with large-scale data platforms and tools (e.g., Snowflake).
      • Experience working with first-party data and privacy-safe data environments (e.g., clean rooms, identity resolution)
      • Familiarity with audience activation platforms (e.g., CDPs, clean room, DSP integrations)
    • AI/ML skills: Hands-on experience on building AI/ML targeting solutions like regression and tree-based algorithms
    • Visualization Tools: Hands-on experience with business intelligence and data visualization tools (e.g., Tableau, Power BI, QlikView).
  • Preferred Skills:
  • Experience with programming: proficiency in SQL, Python, or R for data manipulation, statistical analysis, and model development.
  • Experience with consumer banking products and customer lifecycle analytics.

Education:
  • Required: Bachelor's degree in a quantitative field such as Statistics, Mathematics, Economics, Computer Science, Engineering, or a related discipline.
  • Preferred: Master's degree or PhD in a quantitative field, Business Analytics, or an MBA with a strong analytical focus.

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
Job Family Group:
Decision Management
Job Family:
Specialized Analytics (Data Science/Computational Statistics)
Time Type:
Full time
Primary Location:
Wilmington Delaware United States
Primary Location Full Time Salary Range:
$169,600.00 - $254,400.00
In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
Most Relevant Skills
Please see the requirements listed above.
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.
Anticipated Posting Close Date:
Jun 10, 2026
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View Citi's EEO Policy Statement and the Know Your Rights poster.

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About Citigroup Inc

Sourced by ZipRecruiter

We live in an increasingly complex world. Companies these days are either born global or are going global at record speed. Business and geopolitics are forging an entirely new dynamic and consumers now expect financial services to be a seamless part of their digital lives. Citi is a bank that’s uniquely positioned for this moment. Through our vast global network and our on-the-ground expertise, we can connect the dots, anticipate change and empathize the needs of our clients and customers in ways that other banks simply cannot. Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. We have set expectations for how we must act to bring our mission to life. These expectations are at the heart of our Leadership Principles – we take ownership, we deliver with pride and we succeed together.

Industry

Banking and credit intermediation

Company size

5,001 - 10,000 Employees

Headquarters location

New York City, NY, US

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