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Audience Intelligence Data Analyst Jobs (NOW HIRING)

Global Data Consultants

Data Analyst

Mechanicsburg, PA · On-site

As a Data Analyst you will be responsible for analyzing complex court data, identifying trends and ... audiences. * Support and advance business intelligence capabilities through best practices ...

Global Data Consultants

Data Analyst

Mechanicsburg, PA · On-site

As a Data Analyst you will be responsible for analyzing complex court data, identifying trends and ... audiences. * Support and advance business intelligence capabilities through best practices ...

Humana

Senior Business Intelligence Data Analyst

Humana is looking for someone for the Senior Business Intelligence Data Analyst to provide support for its expansion of value-based programs, working with providers to achieve success on the Service ...

Humana

Senior Business Intelligence Data Analyst

Humana is looking for someone for the Senior Business Intelligence Data Analyst to provide support for its expansion of value-based programs, working with providers to achieve success on the Service ...

Humana

Senior Business Intelligence Data Analyst

Humana is looking for someone for the Senior Business Intelligence Data Analyst to provide support for its expansion of value-based programs, working with providers to achieve success on the Service ...

MMGY Global

Senior Data Analyst

Overland Park, KS

$85K - $107K/yr

Duties & Responsibilities Data Strategy & Audience Intelligence * Collaborate with MMGY Account ... Conduct Share of Wallet competitive analysis for MMGY media and data strategy clients, capturing ...

MMGY Global

Senior Data Analyst

Overland Park, KS

$85K - $107K/yr

Duties & Responsibilities Data Strategy & Audience Intelligence * Collaborate with MMGY Account ... Conduct Share of Wallet competitive analysis for MMGY media and data strategy clients, capturing ...

MMGY Global

Senior Data Analyst

Overland Park, KS · On-site

$85K - $107K/yr

Duties & Responsibilities Data Strategy & Audience Intelligence * Collaborate with MMGY Account ... Conduct Share of Wallet competitive analysis for MMGY media and data strategy clients, capturing ...

MMGY Global

Senior Data Analyst

Overland Park, KS · On-site +1

$85K - $107K/yr

Duties & Responsibilities Data Strategy & Audience Intelligence * Collaborate with MMGY Account ... Conduct Share of Wallet competitive analysis for MMGY media and data strategy clients, capturing ...

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Audience Intelligence Data Analyst information

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How much do audience intelligence data analyst jobs pay per year?

As of Sep 13, 2026, the average yearly pay for audience intelligence data analyst in the United States is $82,454.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,000.00 and $103,000.00 per year, depending on experience, location, and employer.

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Infographic showing various Audience Intelligence Data Analyst job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 11% Part Time, and 3% Contract. Highlights an 84% Physical, 4% Hybrid, and 12% Remote job distribution, with an average salary of $82,454 per year, or $39.6 per hour.

Associate Director, Client Solutions, Analytics

New York, NY • On-site

Omnicom
Telecommunications • 1 - 10 employees
Learn more about Omnicomexternal

Full-time

Posted 18 days ago

Job description

Agency:
Initiative
Job Function:
Data and Analytics
Job Subfunction:
Data Science and Analytics
Job Description:
Responsibilities
External facing responsibilities:
Client Analytics Leadership
  • Develop a deep understanding of the client's commercial strategy, therapeutic areas, competitive landscape, and business objectives across both HCP and DTC initiatives.
  • Serve as the day-to-day analytics lead supporting client discussions around campaign performance, measurement strategy, and optimization.
  • Ensure analytics outputs are translated into clear, compelling, and actionable business recommendations.
  • Present campaign performance reviews, measurement updates, QBRs, POVs, and strategic recommendations to client teams.

Measurement Strategy & Execution
  • Support the development and execution of integrated measurement plans across HCP and DTC campaigns.
  • Define KPIs aligned to business objectives including:
    • Qualified HCP reach
    • Audience quality
    • Patient engagement
    • NBRx and TRx performance
    • Brand adoption
    • Omnichannel engagement
  • Ensure campaign measurement aligns with commercial objectives and optimization opportunities.

Healthcare Analytics & Audience Intelligence
  • Partner with Audience Intelligence teams to support:
    • Physician-Level Data (PLD) analysis
    • Audience segmentation
    • HCP targeting
    • Patient journey analytics
    • Audience quality measurement
  • Help identify opportunities to improve audience engagement and media effectiveness.

Campaign Analytics & Optimization
  • Generate actionable insights using campaign performance, audience data, and business outcomes.
  • Design and support measurement approaches including:
    • Incrementality testing
    • Cross-channel attribution
    • Audience quality analysis
    • Digital optimization
  • Recommend optimization opportunities across media channels, audiences, creative, and investment strategies.

Internal facing responsibilities:
Analytics Delivery Leadership
  • Manage day-to-day analytics workflows across HCP and DTC initiatives.
  • Ensure timely delivery of recurring and ad hoc analytics requests.
  • Coordinate analytics deliverables across Business Analytics, Audience Intelligence, Data Science, and Data Management teams.
  • Identify opportunities to improve operational efficiency and analytics delivery.

Cross-Functional Collaboration
  • Partner closely with:
    • Planning
    • Investment
    • Audience Intelligence
    • Data Science
    • Data Management
    • Client Solutions
  • Ensure analytics outputs are integrated into campaign planning, optimization, and commercial decision-making.

Team Leadership
  • Lead, mentor, and coach Analysts and Managers.
  • Support development of technical, analytical, and client consulting capabilities.
  • Review analytical outputs to ensure quality, consistency, and business relevance.

Measurement Best Practices
  • Help develop standardized approaches for:
    • Measurement planning
    • Omnichannel reporting
    • Audience analytics
    • Business storytelling
    • Campaign optimization
  • Contribute to healthcare analytics playbooks and agency best practices.

Continuous Learning
  • Stay current on developments in:
    • Healthcare marketing
    • Pharmaceutical commercialization
    • Omnichannel engagement
    • Audience Intelligence
    • AI-enabled analytics
    • Marketing Science

Required Skills
Healthcare Marketing Analytics
  • Experience supporting pharmaceutical or healthcare clients across both HCP and DTC marketing.
  • Strong understanding of:
    • HCP media ecosystems
    • Patient marketing
    • Omnichannel engagement
    • Commercial healthcare analytics

Measurement & Analytics
Experience with:
  • Campaign measurement
  • Cross-channel attribution
  • Incrementality testing
  • Marketing Mix Modeling (working knowledge)
  • Audience quality measurement
  • KPI development
  • Media effectiveness measurement
  • Campaign optimization

Healthcare Data
Working knowledge of:
  • Physician-Level Data (PLD)
  • Claims data
  • Prescription data (NBRx/TRx)
  • First-party customer data
  • Identity frameworks
  • Data clean rooms
  • Healthcare audience datasets

Communication
  • Excellent written and verbal communication skills.
  • Strong presentation and storytelling abilities.
  • Ability to simplify complex analytical concepts for non-technical audiences.

Education and Experience
  • Bachelor's degree in Statistics, Economics, Engineering, Computer Science, Mathematics, Business, Marketing, or related quantitative discipline.
  • 6-8 years of experience in marketing analytics, healthcare analytics, media analytics, management consulting, or marketing science.
  • Experience supporting pharmaceutical or healthcare clients preferred.
  • Experience developing campaign measurement strategies across HCP and DTC initiatives.
  • Familiarity with agency-side media planning and execution.
  • Experience with Tableau, SQL, Excel, and modern analytics platforms; familiarity with Snowflake and healthcare data environments is a plus.

USD 120,000 - 140000
Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice
For US Job Seekers:
It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

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