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Audience Development Manager Jobs in Lititz, PA (NOW HIRING)

Lancaster Bible College

Strong understanding of branding, storytelling, audience development, and market positioning * Exceptional project management, leadership, collaboration, and organizational skills * Ability to ...

UGI

Sr Analyst - Business Development

Wyomissing, PA · On-site

Customer Development & Relationship Management (25%): Proactively identify, target, and develop ... external audiences. * Self-directed, forward-thinking work style with ability to proactively ...

Feeser's Food Distributors

Marketing Manager

Harrisburg, PA · On-site

$70K - $100K/yr

... audiences. * Analyze consumer behavior, campaign performance, and market trends to optimize ... Leadership & Team Development * Recruit, train, mentor, and retain marketing team members. * Foster ...

Sight & Sound

Advertising and Platform Manager

Ronks, PA · On-site

... audience groups. * Lead website optimization, including content management processes, backend SEO and new development initiatives. * Partner with team to help manage the Sight & Sound TV Platform and ...

RKL

Resource Manager

Lancaster, PA · On-site

$100K - $120K/yr

... team member development, and long-term workforce planning. This role translates service-line ... for leadership audiences. * Experience with workforce scheduling, resource-planning, or ...

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Audience Development Manager information

See Lititz, PA salary details

$10.2K

$66.3K

$98.7K

How much do audience development manager jobs pay per year?

As of Aug 27, 2026, the average yearly pay for audience development manager in Lititz, PA is $66,266.00, according to ZipRecruiter salary data. Most workers in this role earn between $51,400.00 and $86,600.00 per year, depending on experience, location, and employer.

What does an audience development manager do?

An Audience Development Manager focuses on growing and engaging an organization's audience across various platforms. They use data analysis, content strategy, and marketing techniques to attract new users while retaining existing ones. Their role often involves SEO, social media management, email campaigns, and partnerships to optimize audience reach. They collaborate with content creators, marketers, and analysts to refine strategies based on performance metrics. The goal is to increase audience engagement, loyalty, and overall brand visibility.

What are the key skills and qualifications needed to thrive as an audience development manager?

To thrive as an Audience Development Manager, you generally need experience in digital marketing, analytics, content strategy, and audience segmentation, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, social media management platforms, email marketing systems, and CRM software is typically required. Outstanding communication, creativity, and analytical thinking help professionals excel in engaging diverse audiences and collaborating across teams. These skills are crucial for growing and retaining a targeted audience, which directly impacts an organization’s reach and success.

What are the most common challenges faced by audience development managers in their day-to-day work?

Audience Development Managers often face challenges such as keeping up with rapidly changing audience preferences, adapting strategies to multiple platforms, and effectively measuring the impact of their initiatives. Balancing short-term growth goals with long-term audience loyalty requires creative thinking and data-driven decision-making. Collaborating with content creators, marketing teams, and external partners also demands strong organizational and interpersonal skills. Overcoming these challenges can be highly rewarding by driving meaningful engagement and supporting the overall growth of the organization.

What cities near Lititz, PA are hiring for Audience Development Manager jobs?

Cities near Lititz, PA with the most Audience Development Manager job openings:

Audience Development Manager jobs near you
Infographic showing various Audience Development Manager job openings in Lititz, PA as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 16% Part Time, and 2% Contract. Highlights an 86% Physical, 3% Hybrid, and 11% Remote job distribution, with an average salary of $66,266 per year, or $31.9 per hour.

Senior Director of Brand & Growth Strategy

Lancaster, PA • On-site

Lancaster Bible College
Education • 51 - 200 employees
Learn more about Lancaster Bible Collegeexternal

Full-time

Re-posted 18 days ago

Job description

Job Summary:
The Senior Directorof Brand and Growth Strategist serves as Lancaster Bible College's senior leader for brand strategy, institutional growth, and audience engagement, responsible for shaping and strengthening the college's identity, reputation, and market influence across all audiences. This role drives enterprise growth through integrated marketing, communications, and enrollment strategies that expand awareness, deepen regional impact, and position LBC to "own its extended backyard." Using data science, audience intelligence, and market insights, the Director leads initiatives that strengthen student attraction, elevate institutional reputation, and advance mission-centered storytelling that connects with prospective students, families, alumni, churches, employers, donors, and the broader community.
The Senior Directorof Brand and Growth Strategist provides strategic oversight for all marketing and communications operations including brand management, digital strategy, creative services, advertising, social media, communications, website strategy, and enrollment marketing alignment. This leader champions organizational change management and builds integrated student and constituent experiences by aligning marketing efforts with retention, advancement, alumni engagement, employer reputation, workforce trends, and long-term institutional priorities. The role fosters a collaborative, innovative, and mission-aligned culture while ensuring marketing and communications efforts consistently reflect the values, identity, and vision of Lancaster Bible College.
Emergency Designation: Essential
Supervisory Responsibilities:
  • Recruits, interviews, hires, and trains new staff.
  • Oversees the daily workflow of the department.
  • Provides constructive and timely performance evaluations.

Physical Requirements:
Examples:
  • Prolonged periods of sitting at a desk and working on a computer.
  • Must be able to lift up to 15 pounds at times.

Personal Qualities:
  • Expertise in customer experience (CX) and student journey strategy, ensuring seamless and engaging experiences from prospective student awareness through alumni engagement.
  • Demonstrated ability to lead enterprise-wide growth strategies that align marketing, enrollment, retention, advancement, employer reputation, and workforce trends to strengthen institutional impact.
  • Strong understanding of brand architecture, institutional positioning, and market differentiation within higher education and mission-driven organizations.
  • Skilled in using market intelligence, audience insights, predictive analytics, and data-informed decision making to guide strategy, improve performance, and identify growth opportunities.
  • Proven leadership in innovation and digital transformation, including AI integration, marketing technology (MarTech), emerging platforms, automation, and digital engagement strategies.
  • Ability to develop integrated marketing ecosystems that optimize enrollment funnels, strengthen engagement, improve conversion, and influence student retention outcomes.
  • Experience leading organizational change management efforts with the ability to build alignment, influence cross-campus collaboration, and strengthen institutional culture.
  • Exceptional executive communication and storytelling skills with the ability to translate complex ideas into clear, compelling, and mission-aligned messaging.
  • Strong accountability mindset with experience establishing KPIs, measuring ROI, tracking campaign effectiveness, and driving measurable institutional growth outcomes.
  • Deep understanding of human-centered brand strategy, including student psychology, emotional storytelling, community-building, and brand trust development.
  • Proven ability to inspire teams, foster collaboration, cultivate innovation, and create a culture of accountability, creativity, and continuous improvement.
  • Demonstrates emotional intelligence, professionalism, humility, adaptability, and a deep commitment to Christian higher education and the mission of Lancaster Bible College.

Education and Experience:
  • Bachelor's degree required; Master's preferred
  • Minimum of 7-10 years of progressive leadership experience in marketing, communications, branding, or enrollment marketing
  • Higher education marketing experience strongly preferred
  • Demonstrated experience leading integrated marketing strategies and managing high performing teams
  • Experience overseeing brand development, digital marketing strategy, enrollment campaigns, and agency/vendor partnerships

Required Skills/Abilities:
  • Proven ability to lead institution wide marketing and communications strategies that drive measurable growth and brand strength
  • Deep familiarity with SEO/SEM, CRM automation, enrollment marketing funnels, analytics platforms, and digital advertising strategy
  • Strong understanding of branding, storytelling, audience development, and market positioning
  • Exceptional project management, leadership, collaboration, and organizational skills
  • Ability to analyze data and market trends to guide strategic decision making
  • Strong understanding of traditional undergraduate student recruitment and student attraction strategies
  • Ability to oversee multiple initiatives simultaneously while maintaining strategic focus and operational excellence
  • A Christ centered leader committed to the mission, values, and vision of Lancaster Bible College

Duties/Responsibilities:
1. Strategic Leadership & Brand Development
  • Lead and oversee the institution's comprehensive marketing and communications strategy in alignment with enrollment and institutional priorities
  • Strengthen and expand LBC's overall brand awareness, brand consistency, market positioning, and institutional visibility
  • Develop strategies designed to increase market penetration and help LBC "own its extended backyard" through regional recruitment visibility and audience expansion
  • Ensure institutional messaging consistently reflects the mission, values, and distinctives of Lancaster Bible College
  • Serve as the chief steward of institutional brand identity and communications strategy

2. Traditional Undergraduate Attraction & Enrollment Marketing
  • Lead marketing initiatives specifically focused on increasing traditional undergraduate inquiries, applications, campus visits, deposits, and enrollment growth
  • Develop targeted student attraction campaigns that connect with prospective students and families across key geographic markets
  • Partner closely with Admissions and Enrollment leadership to align marketing efforts with recruitment goals and funnel progression
  • Strengthen awareness and engagement efforts through digital marketing, storytelling, events promotion, social media, video, and regional campaign execution

3. Department Leadership & Team Oversight
  • Provide leadership, vision, accountability, and operational oversight for the entire Marketing & Communications department
  • Directly supervise the Director of Online Marketing and other assigned staff members
  • Build and maintain a high performing, collaborative, mission aligned team culture
  • Manage external agencies, creative partners, freelancers, and marketing vendors
  • Establish clear goals, priorities, workflows, and performance expectations for departmental success

4. Integrated Marketing & Communications Strategy
  • Oversee institutional advertising, creative services, website strategy, social media, content development, public relations, communications, and digital engagement efforts
  • Ensure integrated campaign alignment across traditional undergraduate, online, graduate, seminary, athletics, advancement, and institutional initiatives
  • Lead the development of compelling storytelling and content strategies that strengthen audience connection and institutional perception
  • Provide visionary creative direction for institutional campaigns, enrollment initiatives, digital assets, and communications materials

5. Digital Strategy & Performance Marketing
  • Oversee institutional digital marketing strategy including SEO, paid advertising, social media, email marketing, web strategy, analytics, and audience engagement
  • Utilize data and market insights to evaluate campaign effectiveness, improve ROI, and strengthen recruitment outcomes
  • Support ongoing optimization of digital user experience and enrollment funnel progression
  • Drive innovation and continuous improvement within the institution's digital presence and audience engagement strategy

6. Budget & Strategic Investment Oversight
  • Steward the institutional marketing and communications budget with a focus on effectiveness, growth, and measurable impact
  • Lead strategic investment planning related to advertising, recruitment campaigns, brand development, and audience expansion
  • Evaluate campaign ROI, vendor effectiveness, and market performance to guide resource allocation decisions
  • Ensure marketing investments align with institutional priorities, mission fit, student attraction, and long term brand strength

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