Audience Development Manager Jobs in Iowa (NOW HIRING)

Why Wellmark: We are a mutual insurance company owned by our policy holders across Iowa and South Dakota, and we've built our reputation on over 80 years' worth of trust. We are not motivated by profits. We are motivated by the well-being of our friends, family, and neighbors-our members. If you're passionate about joining an organization working hard to put its members first, to provide best-in-class service, and one that is committed to sustainability and innovation, consider applying today! 

Learn more about our unique benefit offerings here. 

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As a member of our Segment Strategy team, you'll play a key role in shaping how Wellmark competes and grows in our core market segments. You will serve as a central hub for your assigned segment, partnering closely with Product, Market Insights and Competitive Intelligence, Marketing & Communications, Sales, and other cross-functional teams to translate market insights, customer needs, and competitive trends into clear segment strategies and go-to-market plans. This means connecting dots between data and real-world decisions, ensuring our segment strategy is aligned with corporate objectives and is clearly communicated to stakeholders at all levels. 

The ideal candidate is a curious, analytical, business-minded professional skilled at turning data into clear insights and recommendations. You have experience in developing strategies through analysis and cross functional partnerships, with a talent for communicating complex ideas to various audiences. Comfortable with ambiguity, you're eager to learn about industry dynamics, able to influence without authority, and build trust with your peers and leaders. Strong communication and collaboration skills are essential, as is a drive to support Wellmark's growth and improve member experience. 

Required:

• Bachelor's degree or direct and applicable work experience.
• Minimum of 4 years of experience developing insights and strategy, and/or analyzing and translating data into actionable solutions including a strong understanding of strategic planning, profitability, financial metrics, market and/or external influences.
• Demonstrates an exceptional acumen for understanding and translating complex data, concepts, and financial metrics into insights for varied audiences.
• Strong ability to evaluate workflows and support successful alignments with product strategy and implementation. Strong abilities in developing deep understanding of segments, creating segment insights and working closely with partners in insights and competitive intelligence.
• Keen abilities and desire in leading through influence while fostering relationships with partners at all levels in the organization - listener, teacher, and connector. Ability to lead strategic market reviews and synthesize competitive intelligence and analysis.
• Strong abilities to support in the building and implementing of strategic initiatives that achieve bottom-line results. Ability to manage complex projects that require partnerships at all levels of the organization.
• Demonstrates critical thinking and curiosity to creatively solve complex problems
• Strong written/verbal communication skills, including presentation development and delivery. Able to convey complex business implications with influence and provide recommendations to varying audiences, including senior leadership.
• Change agent with the ability to prioritize initiatives, align appropriate resources, and motivate teams to achieve success with an aptitude and desire for leadership.
• Self-starter with strong abilities to produce quality results.
• Flexible and adaptable to an ever-evolving environment.
• Travel required up to 5%.

Preferred:

• Segment management experience.
• Health insurance industry experience.

a. Responsible for the development, management, and execution of assigned segment competitive strategy. As an influential leader in the segment, works with stakeholders at all levels of the organization to ensure alignment of Wellmark's competitive strategy across divisions.

b. Ensure alignment of segment strategy with corporate goals, and objectives and key results (OKRs), in particular, meeting and representing market penetration goals for assigned segment(s). Represent robust competitive and market insight to set and promote annual segment and division priorities.

c. Develop, recommend, manage, and implement distribution, pricing, promotion, and messaging strategies for assigned segments in partnership with other internal business teams.

d. Develop business cases and lead initial discovery in the formulation of segment and division priorities, including major, cross-functional initiatives. Oversee aspects of identifying, obtaining approval, and implementing strategic priorities involving new potential business partnerships, new product offerings, or lines of business.

e. Partner with cross-functional teams to develop annual segment go-to market plans. Ensure Wellmark's competitive priorities are represented in the process and that customer needs are being met.

f. Accountable for monitoring performance and return on investment for assigned segment(s) and for providing insights for any necessary changes in direction. Responsible for translating complex data and information into actionable insights for stakeholders at all levels of the organization.

g. Provide quarterly dashboard reports of critical segment metrics for leaders as an indicator of overall performance and direction. Partner in the development of the annual enrollment forecasting process.

h. As part of the leading representation of Wellmark's outside-in perspective, leverage a keen, critical sense of curiosity and ability to understand and represent the dynamic health insurance industry to shape Wellmark's competitive future.

i. Other duties as assigned.

An Equal Opportunity Employer

The policy of Wellmark Blue Cross Blue Shield is to recruit, hire, train and promote individuals in all job classifications without regard to race, color, religion, sex, national origin, age, veteran status, disability, sexual orientation, gender identity or any other characteristic protected by law.

Applicants requiring a reasonable accommodation due to a disability at any stage of the employment application process should contact us at [email protected]

Please inform us if you meet the definition of a "Covered DoD official".

At this time, Wellmark is not considering applicants for this position that require any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please refer to the following resources:Nonimmigrant Workers and Green Card for Employment-Based Immigrants 

Wellmark supports and expects the responsible use of AI for our workforce! We welcome the responsible use of these tools by job seekers as well and are interested in learning from you; you will have an opportunity in the application process to share which tools you used and how you applied them.