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Audience Development Director Jobs in Powder Springs, GA

WebMD

Associate Marketing Manager

Atlanta, GA · On-site

$70K - $74K/yr

Reporting into the Sr. Director of Marketing, the Manager supports strategic innovation track for ... audience development and CRM functions * Highly motivated & self-starter who bleeds initiative ...

Woodruff Arts Center

Marketing Specialist

Atlanta, GA · Hybrid

$55K/yr

Director of Marketing ASO FLSA: United States of America (Exempt) Employment Status : Regular ... Supports audience development initiatives designed to attract and retain younger audiences.

Jairus Marketing

Marketing Account Coordinator

Atlanta, GA · Remote

$20.50 - $26.50/hr

Support project implementation, such as audience development and campaign monitoring across ... Engage in mentorship and shadowing opportunities with Account Managers and Account Directors to ...

3M HEALTHCARE

Director, Business Development

Atlanta, GA · On-site

$100 - $200/hr

Drive business development efforts to generate new opportunities across consulting, tax, audit, CFO ... audiences. * Established business network and ability to develop new client connections across ...

Home Depot

Manager, Audience Marketing

Atlanta, GA · On-site

... development, implementation and measured customer adoption of the collective marketing channel ... This position has 0 Direct Reports Travel Requirements: * Typically requires overnight travel less ...

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Audience Development Director information

See Powder Springs, GA salary details

$15.2K

$90.6K

$168.6K

How much do audience development director jobs pay per year?

As of Aug 14, 2026, the average yearly pay for audience development director in Powder Springs, GA is $90,629.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,100.00 and $108,400.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an audience development director?

To thrive as an Audience Development Director, you need expertise in digital marketing, analytics, content strategy, and a background in communications or a related field. Familiarity with tools like Google Analytics, social media management platforms, SEO tools, and CRM systems is typically required. Strong leadership, creativity, and strategic thinking are essential soft skills for identifying growth opportunities and guiding cross-functional teams. These abilities are crucial for expanding audience reach, maximizing engagement, and driving organizational growth in a competitive media landscape.

What does an audience development director do?

An Audience Development Director is responsible for growing and engaging a company's target audience, typically for media, publishing, or entertainment organizations. They develop strategies to attract new readers, viewers, or users while retaining existing ones, often using data-driven marketing, content distribution, and partnership tactics. This role collaborates with editorial, marketing, and product teams to optimize audience reach across digital and traditional platforms. Ultimately, their goal is to increase brand awareness, user loyalty, and revenue through audience engagement.

How does an audience development director typically collaborate with editorial, marketing, and analytics teams to drive growth?

An Audience Development Director works closely with editorial teams to align content strategies with audience interests and platform trends, ensuring that stories reach and engage target demographics. They partner with marketing to plan and execute campaigns that attract new readers and retain existing ones, often leveraging data-driven insights. Collaboration with analytics teams is essential for monitoring performance metrics, understanding audience behavior, and refining tactics based on real-time results. This cross-functional teamwork supports audience growth goals and fosters a culture of continuous improvement.

What is the difference between Audience Development Director vs Content Marketing Manager?

AspectAudience Development DirectorContent Marketing Manager
Primary FocusGrowing and engaging the audience across platformsCreating and distributing content to attract customers
Skills & CredentialsMarketing, analytics, audience segmentationContent creation, SEO, branding
Work EnvironmentMedia companies, publishers, digital platformsBrands, agencies, media firms
GoalsIncrease audience size and loyaltyDrive engagement and conversions through content

The Audience Development Director focuses on expanding and engaging the audience through strategic outreach and analytics, while the Content Marketing Manager concentrates on creating compelling content to attract and convert customers. Both roles require marketing skills but differ in their core objectives and daily activities.

What job categories do people searching Audience Development Director jobs in Powder Springs, GA look for?

The top searched job categories for Audience Development Director jobs in Powder Springs, GA are:

Audience Development Director jobs near you

Associate Marketing Manager

WebMD

Atlanta, GA • On-site

$70K - $74K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 24 days ago

Job description

WebMD is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org and Medscape Education. Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.
WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Overview
The Associate Marketing Manager is a pivotal team member with a strong impact on the success of the WebMD business. Reporting into the Sr. Director of Marketing, the Manager supports strategic innovation track for WebMD and Medscape, with main functions including management of marketing analytics and reporting, insights development and experimentation & optimization.
Responsibilities:
  • Marketing Analytics & Reporting
    • Develop and maintain recurring dashboards, reports, and performance tracking for marketing campaigns and audience engagement initiatives
    • Analyze campaign performance across channels including paid media, email, onsite promotions
    • Monitor KPIs such as open rates, click-through rates, conversion, engagement, retention, and user activity trends
    • Identify performance drivers, trends, and optimization opportunities
  • Business Insights & Strategy
    • Translate data into clear insights and recommendations for marketing stakeholders
    • Support audience segmentation and targeting testing strategies to improve campaign effectiveness
    • Conduct ad hoc analyses to answer business questions related to user behavior, content engagement, and conversion funnels
    • Partner with stakeholders to define success metrics and measurement frameworks for new initiatives
  • Experimentation & Optimization
    • Support A/B testing and experimentation efforts across marketing campaigns and user experiences
    • Analyze test results and communicate findings with actionable recommendations
    • Help evaluate the impact of product or marketing changes on engagement and conversion metrics
Qualifications:
  • Bachelor's degree required, preferably in Marketing or related field
  • 1-2 years proven experience with digital marketing or brand organization; preferred content publishing experience
  • Demonstrable experience managing social media and/or digital marketing campaigns
  • Ability to write and communicate business and technical requirements for on-site initiatives
  • Highly creative with experience in identifying and optimizing target audiences and devising digital campaigns that engage, inform and motivate
  • Understanding of (and preferably experience with) A/B and multivariate testing
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Ability to follow brand guidelines and brand voice; Expert in creating a product/campaign narrative with a focus on online traffic generation, audience development and CRM functions
  • Highly motivated & self-starter who bleeds initiative & can easily prioritize short & long-term projects; ability to establish new processes & workflow optimizations.
  • Strong analytical skills and data-driven thinking
  • Exceptional communication & presentation skills and the ability to work across multiple business units and with various stakeholders (oral, written & visual)

Salary range: $70,000 - $74,000

Benefits: Employees in this position are eligible to participate in the company sponsored benefit programs, including the following within the first 12 months of employment:

  • Health Insurance (medical, dental, and vision coverage)
  • Paid Time Off (including vacation, sick leave, and flexible holiday days)
  • 401(k) Retirement Plan with employer matching
  • Life and Disability Insurance
  • Employee Assistance Program (EAP)
  • Commuter and/or Transit Benefits (if applicable)

Eligibility for specific benefits may vary based on job classification, schedule (e.g., full-time vs. part-time), work location and length of employment.

Employment Type: Full-Time

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