Audience Development Analyst Jobs in Rutherford, NJ

Job Description :
We are seeking a Director, Business Development & Distribution to lead strategic partnerships that expand the reach, audience, and revenue of our content.
This role is responsible for identifying, negotiating, and managing distribution and partnership opportunities across media platforms, publishers, and brand partners.
You will play a key role in ensuring our content is effectively distributed in new and existing channels, while supporting sustainable audience and revenue growth through high-impact partnerships.
Key Responsibilities:
Strategic Distribution Partnerships
• Identify and develop distribution partnerships with third-party platforms (e.g., news aggregators, content platforms, and digital distribution partners)
• Negotiate syndication agreements to expand content reach and audience acquisition
• Evaluate emerging distribution channels for potential strategic value and early adoption opportunities
Audience Development Partnerships
• Develop and manage partnerships focused on subscriber growth and audience expansion
• Structure co-marketing initiatives such as newsletter cross-promotions, co-registration programs, and audience exchange opportunities
• Collaborate with internal marketing and editorial teams to ensure partnership alignment with audience strategy
Revenue Generation & Commercial Deals
• Negotiate commercial terms for content licensing, syndication, and sponsored distribution arrangements
• Structure revenue-sharing agreements that support both audience growth and
monetization objectives
• Evaluate partnership performance and optimize agreements based on financial and engagement outcomes
Cross-Functional Partnership Enablement
• Serve as the primary business development lead for partnership opportunities across departments
• Support teams in identifying and executing external partnerships that advance business goals
• Partner with editorial, product, marketing, finance, and legal teams to ensure successful deal execution
Relationship Management
• Build and maintain relationships with key external partners, platforms, and industry stakeholders
• Maintain awareness of evolving industry trends, platforms, and partnership opportunities
• Represent the organization in external partnership discussions and industry
engagements
Deal Structuring & Performance Analysis
• Collaborate with legal and finance teams to structure agreements that align with business objectives and compliance requirements
• Evaluate partnership performance using defined metrics, including audience growth, engagement, and revenue contribution
• Support continuous improvement of partnership models and distribution strategies
Requirements:
• 8+ years of experience in business development, partnerships, audience development, or media distribution
• Proven experience negotiating and closing complex commercial agreements
• Background in media, digital publishing, platforms, or consumer-facing content organizations
• Strong negotiation and relationship management skills
• Ability to structure mutually beneficial partnership models
• Understanding of digital content distribution ecosystems and platform dynamics
• Familiarity with audience growth strategies, subscription models, and content syndication
• Ability to collaborate across legal, finance, product, and editorial teams
• Strong written and verbal communication skills
Preferred Qualifications:
• Experience working with content platforms, aggregators, or distribution networks
• Familiarity with performance metrics such as lifetime value (LTV), acquisition cost, attribution, and engagement analytics
• Experience managing high-volume partnership portfolios or multi-channel distribution strategies
• Established professional network within media, publishing, or digital content industries
Note: This role will adhere to a hybrid work model (subject to change as business needs evolve).
Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic. EEO/Disabled/Vets
Reasonable Accommodation
We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at humanresources@newscorp.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
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Base Pay Range: 160,000 - 175,000 + Bonus
We're committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate's experience, skills, location, and other relevant factors.
For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.
For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.