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Audience Data Analyst Jobs (NOW HIRING)

SolluCIO Partners

Senior Data Analyst

Los Angeles, CA · On-site

$92K - $116K/yr

Ensure data visualizations are intuitive, accurate, and tailored to the intended audience. Data ... Advanced Analytics & Tools Apply statistical methods, forecasting models, or other advanced ...

cyberThink, Inc.

Data Analyst

San Antonio, TX

Provide actionable insights through data mining and statistical analysis. Description: Build and ... audience performance) and ensure consistency in reporting. • Provide decision support for ...

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$82.6K

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How much do audience data analyst jobs pay per year?

As of Jun 7, 2026, the average yearly pay for audience data analyst in the United States is $82,640.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,500.00 and $97,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an Audience Data Analyst, and why are they important?

To thrive as an Audience Data Analyst, you need strong analytical skills, expertise in data interpretation, and a degree in statistics, marketing, or a related field. Proficiency with analytics platforms such as Google Analytics, SQL, Excel, and data visualization tools like Tableau is typically required. Attention to detail, critical thinking, and effective communication are essential soft skills for translating data insights into actionable business recommendations. These capabilities are crucial for understanding audience behavior, optimizing engagement strategies, and driving data-informed decision-making.

What is the difference between Audience Data Analyst vs Market Research Analyst?

AspectAudience Data AnalystMarket Research Analyst
Required CredentialsBachelor's in Marketing, Data Analytics, or related field; proficiency in analytics toolsBachelor's in Marketing, Business, or related; strong analytical skills
Work EnvironmentData-driven teams, marketing departments, digital agenciesResearch firms, marketing departments, consulting agencies
Employer & Industry UsageMarketing, advertising, media companiesMarket research firms, consumer goods, consulting
Common Search & ComparisonAudience Data Analyst vs Market Research Analyst

The Audience Data Analyst focuses on analyzing specific audience segments to optimize marketing strategies, while the Market Research Analyst conducts broader market studies to understand industry trends and consumer behavior. Both roles require strong analytical skills and familiarity with data tools, but their primary focus and application differ within marketing and research environments.

How does an Audience Data Analyst typically collaborate with marketing and content teams to drive business outcomes?

As an Audience Data Analyst, you will frequently work alongside marketing and content teams to translate audience insights into actionable strategies. This involves sharing data-driven findings about audience behaviors, preferences, and engagement patterns to help tailor campaigns and content. Regular meetings and collaborative projects are common, where you'll be expected to clearly communicate complex data in accessible terms and recommend optimizations. Your ability to bridge the gap between raw data and creative decision-making is crucial for maximizing ROI and audience growth.

What does an Audience Data Analyst do?

An Audience Data Analyst is responsible for collecting, analyzing, and interpreting data related to audience behaviors, preferences, and trends across various platforms. They help organizations understand who their audience is, how they interact with content, and what drives engagement or conversions. By using analytical tools and data visualization, Audience Data Analysts provide actionable insights to improve marketing strategies, content creation, and overall business decisions.
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What job categories do people searching Audience Data Analyst jobs look for? The top searched job categories for Audience Data Analyst jobs are:
Audience Data Analyst jobs near you
Infographic showing various Audience Data Analyst job openings in the United States as of May 2026, with employment types broken down into 2% Internship, 21% Full Time, 75% Part Time, and 2% Nights. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution, with an average salary of $82,640 per year, or $39.7 per hour.
Director, Analytics, Audience and Data Services

Director, Analytics, Audience and Data Services

Rise

Chicago, IL

$122K - $160K/yr

Full-time, Part-time

Medical, Dental, Vision, Retirement, PTO

Posted 2 days ago

RISE Services rating

4.5

Company rating: 4.5 out of 10

Based on 17 frontline employees who took The Breakroom Quiz

Job description

Rise is an award-winning, full-service Media Agency of Record that is backed by data and powered by people. We create omnichannel experiences using our proprietary tech stack and advanced analytics capabilities to help solve the unique struggles brands face today. This approach, with transparency at its core, specializes in omnichannel media, commerce and retail media, advanced in-home media, as well as content and creator marketing.

We offer "Risers" the opportunity to work in an ever-evolving industry that will foster learning and development, provide an innovative work environment with diverse projects and clients, career advancement paths a collaborative team environment, corporate social responsibility initiatives, an inclusive and diverse culture, plus association with a reputable media agency. We're looking for talent like you who can continue to elevate our work and culture.

Director, Audience and Data Services

Role Overview

The Director, Audience and Data Services leads the development and positioning of data-driven marketing solutions for Quads Direct Marketing business. This role is primarily focused on pre-sale strategy, client engagement, and solution design, ensuring that audience data and analytics are effectively leveraged to shape winning proposals and high-impact marketing programs.

Operating at the intersection of sales, strategy, and analytics, this individual partners with account leadership and business development teams to define how data is used to drive client outcomes. The role is responsible for translating client challenges into clear, differentiated audience strategies and analytic approaches that align with Quads integrated capabilities.

This is a front-end, consultative leadership role with emphasis on influencing deal strategy, shaping scope of work, and establishing the foundation for successful execution.

Key Responsibilities

1. Pre-Sale Strategy & Solution Leadership

  • Lead the development of audience and data strategies for new business and organic growth opportunities.
  • Partner with sales and account leadership to shape deal strategy, scope, and positioning.
  • Define how data, segmentation, and analytics will be applied to achieve client objectives.
  • Translate client business challenges into clear, actionable marketing and data solutions.
  • Play a key role in RFP responses, proposal development, and pitch presentations.

2. Client Engagement & Thought Leadership

  • Act as a senior subject matter expert in audience, data, and direct marketing analytics in client conversations.
  • Lead discovery sessions to uncover client needs, data availability, and opportunity areas.
  • Present strategic recommendations that connect data capabilities to measurable business outcomes.
  • Build credibility with senior client stakeholders through clear, insight-driven thinking.

3. Audience Strategy & Data Application

  • Identify Opportunities and Define frameworks to meet clients defined outcomes:
    • What is the best Data and Audience Approach (1st Party or Acquisition audiences)
    • Segmentation
    • Test-and-learn strategies
    • Measurement approaches
    • Multi-Channel campaigns
  • Ensure solutions reflect best practices in direct mail and data-driven marketing.

4. Analytics Framing & Interpretation (Pre-SOW)

  • Establish the analytic approach and success metrics for proposed programs.
  • Define how analytics will be used to:
    • Define testing criteria
    • Measure performance
    • Inform optimization
    • Demonstrate ROAS
  • Translate analytic concepts into clear, client-friendly narratives during the sales process.
  • Ensure proposed analytic solutions are aligned with business goals and operational feasibility.

5. Cross-Functional Solution Alignment

  • Collaborate with internal teams (analytics, data, media, production) to ensure proposed solutions are:
    • Feasible
    • Scalable
    • Differentiated
  • Align data strategy with Quads broader media, creative, and production capabilities.
  • Ensure clarity between what is proposed and what can be delivered.

6. Go-to-Market & Capability Development

  • Help shape how Quad positions audience data and analytics within Direct Marketing offerings.
  • Contribute to development of Sales enablement materials, case studies, and solution frameworks
  • Stay current on trends in Direct marketing and CRM, Audience data and identity, and Privacy and regulatory considerations

Experience

  • 1215+ years in direct marketing, CRM, or data-driven marketing environments
  • Significant experience in client-facing, pre-sale, or solution strategy roles
  • Background in agency, marketing services, or data-driven organizations (e.g., Epsilon, Merkle, Acxiom, Wiland)

Employees can be expected to be paid an annualized salary range of $122,040-$160,000, based on variations in knowledge, skills, experience and market conditions.

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We offer comprehensive benefitsfor eligible employees including medical, prescription, dental and vision insurance, 401(k) retirement savings, paid time off, holidays and additional benefits.

Rise and Quad are proud to be equal opportunity employers. We are committed to creating a place of belonging a space where employees do not need to sacrifice who they are to exist and grow in our workplace. Rise and Quad do not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, genetic information, or any other basis prohibited by applicable federal, state, or local laws. Rise and Quad also prohibit harassment of applicants and employees based on any of these protected categories.

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