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Audience Data Analyst Jobs (NOW HIRING)

Humana

Lead, Audience Data Analyst

Become a part of our caring community and help us put health first As a Lead, Data Analyst, Marketing Audience , you'll drive the development of audience segmentation strategies and data analysis ...

Humana

Lead, Audience Data Analyst

Become a part of our caring community and help us put health first As a Lead, Data Analyst, Marketing Audience , you'll drive the development of audience segmentation strategies and data analysis ...

Humana Inc

Lead, Audience Data Analyst

Austin, TX · On-site

Become a part of our caring community and help us put health first As a Lead, Data Analyst, Marketing Audience , you'll drive the development of audience segmentation strategies and data analysis ...

Humana Inc

Lead, Audience Data Analyst

Denver, CO · On-site

Become a part of our caring community and help us put health first As a Lead, Data Analyst, Marketing Audience , you'll drive the development of audience segmentation strategies and data analysis ...

Humana, Inc.

Lead, Audience Data Analyst

Become a part of our caring community and help us put health first As a Lead, Data Analyst, Marketing Audience , you'll drive the development of audience segmentation strategies and data analysis ...

Humana

Lead, Audience Data Analyst

Become a part of our caring community and help us put health first As a Lead, Data Analyst, Marketing Audience , you'll drive the development of audience segmentation strategies and data analysis ...

PeopleConnect

Audience Data Scientist

Bellevue, WA · On-site

$122K - $153K/yr

You will analyze large behavioral and lifecycle datasets to define high-value audience strategies, determine the data required for activation, and build SQL-driven audiences in Salesforce Marketing ...

PeopleConnect

Audience Data Scientist

Bellevue, WA · On-site

$122K - $153K/yr

You will analyze large behavioral and lifecycle datasets to define high-value audience strategies, determine the data required for activation, and build SQL-driven audiences in Salesforce Marketing ...

Omnicom

Manager, Audience & Data Strategy

New York, NY · Hybrid

Data and Analytics Job Subfunction: Data Science and Analytics The Company Comfluence, LLC is a ... Comfluence is seeking aManager, Audience & Data Strategy to join our growing team in New York. This ...

The Washington Post

News Audience Analyst

Washington, DC · On-site

$73K - $101K/yr

Why This Role Matters The Washington Post is seeking an audience data analyst with proven experience in journalism or digital media to join the team dedicated to providing the newsroom with ...

Fortune

Analyst, Data Activation & Strategy

New York, NY · On-site

$75K/yr

The Analyst delivers audience insights for both pre-sale planning and post-campaign reporting, translating data into actionable recommendations for clients and internal stakeholders. Essential Job ...

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Audience Data Analyst information

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$34K

$82.6K

$136K

How much do audience data analyst jobs pay per year?

As of Sep 11, 2026, the average yearly pay for audience data analyst in the United States is $82,640.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,500.00 and $97,000.00 per year, depending on experience, location, and employer.

What does an audience data analyst do?

An Audience Data Analyst is responsible for collecting, analyzing, and interpreting data related to audience behaviors, preferences, and trends across various platforms. They help organizations understand who their audience is, how they interact with content, and what drives engagement or conversions. By using analytical tools and data visualization, Audience Data Analysts provide actionable insights to improve marketing strategies, content creation, and overall business decisions.

What are the key skills and qualifications needed to thrive as an audience data analyst, and why are they important?

To thrive as an Audience Data Analyst, you need strong analytical skills, expertise in data interpretation, and a degree in statistics, marketing, or a related field. Proficiency with analytics platforms such as Google Analytics, SQL, Excel, and data visualization tools like Tableau is typically required. Attention to detail, critical thinking, and effective communication are essential soft skills for translating data insights into actionable business recommendations. These capabilities are crucial for understanding audience behavior, optimizing engagement strategies, and driving data-informed decision-making.

How does an audience data analyst typically collaborate with marketing and content teams to drive business outcomes?

As an Audience Data Analyst, you will frequently work alongside marketing and content teams to translate audience insights into actionable strategies. This involves sharing data-driven findings about audience behaviors, preferences, and engagement patterns to help tailor campaigns and content. Regular meetings and collaborative projects are common, where you'll be expected to clearly communicate complex data in accessible terms and recommend optimizations. Your ability to bridge the gap between raw data and creative decision-making is crucial for maximizing ROI and audience growth.

What is the difference between Audience Data Analyst vs Market Research Analyst?

AspectAudience Data AnalystMarket Research Analyst
Required CredentialsBachelor's in Marketing, Data Analytics, or related field; proficiency in analytics toolsBachelor's in Marketing, Business, or related; strong analytical skills
Work EnvironmentData-driven teams, marketing departments, digital agenciesResearch firms, marketing departments, consulting agencies
Employer & Industry UsageMarketing, advertising, media companiesMarket research firms, consumer goods, consulting
Common Search & ComparisonAudience Data Analyst vs Market Research Analyst

The Audience Data Analyst focuses on analyzing specific audience segments to optimize marketing strategies, while the Market Research Analyst conducts broader market studies to understand industry trends and consumer behavior. Both roles require strong analytical skills and familiarity with data tools, but their primary focus and application differ within marketing and research environments.

More about Audience Data Analyst jobs

What are popular job titles related to Audience Data Analyst jobs?

For Audience Data Analyst jobs, the most frequently searched job titles are:

Audience Data Analyst jobs near you
Infographic showing various Audience Data Analyst job openings in the United States as of September 2026, with employment types broken down into 1% Internship, 1% As Needed, 84% Full Time, 11% Part Time, and 3% Contract. Highlights an 85% Physical, 3% Hybrid, and 12% Remote job distribution, with an average salary of $82,640 per year, or $39.7 per hour.

Lead, Audience Data Analyst

Remote

Humana
Health Care and Social Assistance • 10K+ employees
Learn more about Humanaexternal

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 27 days ago

Humana rating

8.0

Company rating: 8.0 out of 10

Based on 267 frontline employees who took The Breakroom Quiz

Job description

Become a part of our caring community
The Lead, Database Marketing undertakes detailed analysis of data and mining for insights and employs modeling techniques that offer actionable marketing benefits informing the organization's or client's strategy. The Lead, Database Marketing works on problems of diverse scope and complexity ranging from moderate to substantial.

Become a part of our caring community and help us put health first

As a Lead, Data Analyst, Marketing Audience, you'll drive the development of audience segmentation strategies and data analysis that support Humana's marketing campaigns. You'll lead efforts to identify, define, and optimize target audiences across channels.

This role is ideal for someone who excels in data-driven marketing and enjoys translating insights into strategic action.


Use your skills to make an impact

Role Responsibilities

  • Own the development, management, and optimization of audience segments using the Adobe Experience Platform (AEP).
  • Design and implement scalable processes and best practices for audience development and marketing automation.
  • Lead platform configuration and integration efforts, ensuring seamless connectivity across systems and data sources.
  • Serve as a strategic consultant to marketing partners, providing guidance on database marketing capabilities, segmentation logic, and historical insights.
  • Collaborate with IT and business stakeholders to ensure campaign data acquisition, extraction, and testing across proprietary and industry-standard platforms.
  • Continuously evaluate and enhance campaign operational processes to improve efficiency, usability, and end-to-end performance.
  • Oversee the transition of campaigns from legacy platforms (e.g., Unica, Adobe Campaign) to Adobe Experience Platform, ensuring continuity and data integrity.

Required Qualifications:

  • Bachelor's Degree in Math, Statistics, Computer Science, Marketing Analytics, or a related quantitative field. Or 8+ years of experience in audience segmentation.
  • 5+ years of experience in campaign development, audience segmentation, or marketing analytics.
  • Ability to design, build, optimize, and maintain advanced audience segments within Adobe Experience Platform (AEP) to
  • support marketing activation, personalization, and journey orchestration.
  • Ability to develop and manage audience strategies using AEP segmentation, profile data modeling, and identity resolution
  • Ability to Validate audience accuracy, troubleshoot segmentation issues, and ensure high-quality audience outputs. Proven ability to lead complex data initiatives and manage multiple priorities independently.
  • Deep experience in developing audience strategies and automation workflows using campaign platforms.
  • Strong SQL skills and familiarity with relational databases.
  • Strong documentation skills. (e.g. Requirements, Tutorials, Instructions, etc.)
  • Passion for improving consumer experiences through data-driven marketing.
  • Excellent communication and collaboration skills, with a "one team" mindset.

Preferred Qualifications:

  • Experience with other CRM systems and other marketing automation platforms (e.g., SFMC, Unica, Adobe Classic, etc.).
  • Strong project management skills.
  • Adobe Experience Platform certification or equivalent.
  • Prior experience in healthcare or other regulated industries.
  • Strong understanding of data privacy regulations and compliance standards (e.g., HIPAA).
Work at Home Requirements: To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria: At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested. In certain roles, the minimum recommended internet speed required by Humana may not be sufficient for business needs. Humana reserves the right to require associates to upgrade their internet service if necessary. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.


$115,200 - $158,400 per year


This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Application Deadline: 09-12-2026
About us
About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer atHumana.comand atCenterWell.com.


Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

What Humana employees say

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Benefits

Hours and flexibility

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About Humana

Sourced by ZipRecruiter

Humana Inc., headquartered in Louisville, KY., is a leading health care company that offers a wide range of insurance products and health and wellness services that incorporate an integrated approach to lifelong well-being. By leveraging the strengths of its core businesses, Humana believes it can better explore opportunities for existing and emerging adjacencies in health care that can further enhance wellness opportunities for the millions of people across the nation with whom the company has relationships.

Industry

Health care and social assistance

Company size

10,000+ Employees

Headquarters location

Louisville, KY, US

Year founded

1961

Social media

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