ZipRecruiter

Log In

1

Audience Data Analyst Jobs (NOW HIRING)

Global Data Consultants

Data Analyst

Mechanicsburg, PA · On-site

As a Data Analyst you will be responsible for analyzing complex court data, identifying trends and ... audiences. * Support and advance business intelligence capabilities through best practices ...

Global Data Consultants

Data Analyst

Mechanicsburg, PA · On-site

As a Data Analyst you will be responsible for analyzing complex court data, identifying trends and ... audiences. * Support and advance business intelligence capabilities through best practices ...

ASK Consulting

Data Analyst - Senior

Atlanta, GA · On-site

$84K - $106K/yr

... audiences. Data Analyst Senior Roles and Responsibilities include, but are not limited to: 1) Conducting full lifecycle analysis to include requirements, activities and design. 2) Data Analysts will ...

New

previous pagenext page

Showing results 21-40

All JobsAudience Data Analyst Jobs

Audience Data Analyst information

See salary details

$34K

$82.6K

$136K

How much do audience data analyst jobs pay per year?

As of Sep 11, 2026, the average yearly pay for audience data analyst in the United States is $82,640.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,500.00 and $97,000.00 per year, depending on experience, location, and employer.

What does an audience data analyst do?

An Audience Data Analyst is responsible for collecting, analyzing, and interpreting data related to audience behaviors, preferences, and trends across various platforms. They help organizations understand who their audience is, how they interact with content, and what drives engagement or conversions. By using analytical tools and data visualization, Audience Data Analysts provide actionable insights to improve marketing strategies, content creation, and overall business decisions.

What are the key skills and qualifications needed to thrive as an audience data analyst, and why are they important?

To thrive as an Audience Data Analyst, you need strong analytical skills, expertise in data interpretation, and a degree in statistics, marketing, or a related field. Proficiency with analytics platforms such as Google Analytics, SQL, Excel, and data visualization tools like Tableau is typically required. Attention to detail, critical thinking, and effective communication are essential soft skills for translating data insights into actionable business recommendations. These capabilities are crucial for understanding audience behavior, optimizing engagement strategies, and driving data-informed decision-making.

How does an audience data analyst typically collaborate with marketing and content teams to drive business outcomes?

As an Audience Data Analyst, you will frequently work alongside marketing and content teams to translate audience insights into actionable strategies. This involves sharing data-driven findings about audience behaviors, preferences, and engagement patterns to help tailor campaigns and content. Regular meetings and collaborative projects are common, where you'll be expected to clearly communicate complex data in accessible terms and recommend optimizations. Your ability to bridge the gap between raw data and creative decision-making is crucial for maximizing ROI and audience growth.

What is the difference between Audience Data Analyst vs Market Research Analyst?

AspectAudience Data AnalystMarket Research Analyst
Required CredentialsBachelor's in Marketing, Data Analytics, or related field; proficiency in analytics toolsBachelor's in Marketing, Business, or related; strong analytical skills
Work EnvironmentData-driven teams, marketing departments, digital agenciesResearch firms, marketing departments, consulting agencies
Employer & Industry UsageMarketing, advertising, media companiesMarket research firms, consumer goods, consulting
Common Search & ComparisonAudience Data Analyst vs Market Research Analyst

The Audience Data Analyst focuses on analyzing specific audience segments to optimize marketing strategies, while the Market Research Analyst conducts broader market studies to understand industry trends and consumer behavior. Both roles require strong analytical skills and familiarity with data tools, but their primary focus and application differ within marketing and research environments.

More about Audience Data Analyst jobs

What are popular job titles related to Audience Data Analyst jobs?

For Audience Data Analyst jobs, the most frequently searched job titles are:

Audience Data Analyst jobs near you
Infographic showing various Audience Data Analyst job openings in the United States as of September 2026, with employment types broken down into 1% Internship, 1% As Needed, 84% Full Time, 11% Part Time, and 3% Contract. Highlights an 85% Physical, 3% Hybrid, and 12% Remote job distribution, with an average salary of $82,640 per year, or $39.7 per hour.

Manager, Audience Strategy & Analytics

New York, NY • On-site

Crossmedia Inc
See more jobs at Crossmedia Incexternal

Full-time

Posted 2 days ago

New

Job description

We are hiring a Supervisor, Audience Strategy & Analytics to join Redbox, Crossmedia's marketing science and data science team. You will serve as a day-to-day analytical and client lead across current client engagements, new business opportunities, and internal initiatives, partnering with Analysts, Senior Analysts, Engineers, Directors, and cross-functional agency teams.

This role combines audience analytics expertise with client leadership, team management, and the ability to translate business questions into actionable audience strategies and insights. This is an opportunity to play a key role in shaping how audiences are understood, developed, and activated.

YOUR ROLE

  • Lead audience strategy and analytics workstreams across current clients, new business, and internal initiatives, from audience development and analysis through insights and recommendations.
  • Partner with clients and account teams to define business and media objectives, identify target customers, assess opportunities, and translate business questions into actionable data and research plans.
  • Develop audience strategies including profiling, segmentation, CRM analysis, lookalike modeling, and opportunity sizing, using data and research to uncover media and marketing opportunities.
  • Work with audience data and identification platforms such as Experian and TransUnion, and syndicated research sources including MRI-Simmons, YouGov, and GWI.
  • Analyze data using SQL, Python, R, and other analytical tools, including first-party CRM data, and apply techniques such as lift analysis and A/B testing.
  • Translate complex analysis into clear visualizations, compelling stories, and actionable recommendations for clients and internal stakeholders.
  • Oversee the development and deployment of custom audience solutions, including project roadmaps, and manage execution with external data, research, and vendor partners.
  • Serve as an audience analytics expert in client meetings, confidently communicating findings, methodologies, and recommendations to technical and non-technical audiences.
  • Collaborate with planning, strategy, research, programmatic, investment, Ad Ops, and other agency teams to connect audience insights to media and communications strategies.
  • Lead and mentor Analysts and Senior Analysts, providing guidance on prioritization, analytical approaches, project execution, and professional development.
  • Contribute to the development of Redbox's audience analytics capabilities through new methodologies, dashboards, training, and thought leadership.

REQUIREMENTS:

  • Bachelor's degree in a quantitative or science discipline such as Statistics, Mathematics, Economics, Engineering, or Information Systems preferred.
  • 4+ years of experience in Audience Analytic. Media agency or media technology experience required.
  • Strong understanding of audience strategy, analytics, and the application of audience data to media and marketing challenge
  • Experience with audience segmentation, profiling, CRM analysis, lookalike modeling, and audience development.
  • Proficiency with audience data and research platforms such as Experian, TransUnion, MRI-Simmons, YouGov, or GWI.
  • Working knowledge of SQL, Python, R, or similar analytical tools, with experience applying analytical techniques such as lift analysis or A/B testing.
  • Strong client-facing communication skills with the ability to translate complex analysis into clear insights and recommendations.
  • Experience managing, mentoring, or developing junior team members.

Apply