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As of Sep 10, 2026, the average hourly pay for att retail store manager in the United States is $22.87, according to ZipRecruiter salary data. Most workers in this role earn between $17.31 and $26.68 per hour, depending on experience, location, and employer.

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Retail Store Manager -- AT&T Authorized Retailer

West Bend, WI • On-site

Prime Communications
See more jobs at Prime Communicationsexternal

$50K - $70K/yr

Other

Medical, Dental, Vision, Retirement, PTO

This job post has expired 2 days ago. Applications are no longer accepted.

Prime Communications rating

5.9

Company rating: 5.9 out of 10

Based on 66 frontline employees who took The Breakroom Quiz

21st of 30 rated technology retailers

Job description

Retail Store Manager (RSM)

Ready to lead a high-performing team and take your career to the next level? At Prime Communications, the largest authorized AT&T retailer in the U.S., you'll have the opportunity to inspire your team, drive sales, and deliver an exceptional customer experience while building a rewarding leadership career.

With over 2,000 locations across 48 states, we believe in promoting from within and providing our leaders with the tools, training, and support needed to succeed.

As a Retail Store Manager (RSM), you'll be responsible for the overall success of your store by leading sales performance, coaching your team, ensuring operational excellence, and creating outstanding customer experience. You'll develop Assistant Store Managers and Retail Sales Consultants while fostering a culture of accountability, teamwork, and growth.

What You'll Do

  • Lead, coach, and develop a high-performing sales team to achieve and exceed sales goals.
  • Deliver exceptional customer experience while promoting AT&T products and services.
  • Drive store performance through effective coaching, role-playing, and performance management.
  • Recruit, train, and develop future leaders while creating a positive, engaging work environment.
  • Manage daily store operations, merchandising, inventory, scheduling, and operational compliance.
  • Partner with your District Manager to execute company initiatives, product launches, and business strategies.
  • Ensure operational excellence while protecting company assets and maintaining policy compliance.
  • Build strong relationships within your local community while representing the AT&T brand.

Pay & Perks

  • Competitive base salary plus performance-based bonus opportunities ($50,000-$70,000+ annually based on performance).
  • Leadership training and career advancement opportunities.
  • Medical, Dental, Vision, Paid Time Off, and 401(k).
  • Employee discounts on AT&T products and services.
  • Supportive team environment with ongoing leadership development.

Requirements

  • 6+ months of retail management or leadership experience.
  • 1-2+ years of retail, sales, or customer service experience.
  • High school diploma or GED required.
  • Must be at least 18 years old and legally authorized to work in the United States.
  • Ability to work a minimum of 40 hours per week, including evenings, weekends, and holidays as business needs require.
  • Ability to stand for extended periods, perform inventory tasks, and lift up to 10 pounds.
  • Reliable transportation, with the ability to travel to nearby store locations when needed.
  • Must successfully complete all required AT&T and Prime Communications training.

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