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Associate Product Jobs in Michigan (NOW HIRING)

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Associate Product information

What is an associate product manager?

Associate Product Managers (APMs) are entry-level professionals who help develop and manage products within an organization. They work under the guidance of senior product managers, assisting with tasks such as market research, product development, and coordination between engineering, design, and marketing teams. APMs gain hands-on experience in the product lifecycle and often use this role as a stepping stone to more senior product management positions.

What are some common challenges faced by associate product managers, and how can they overcome them?

Associate Product Managers often face the challenge of balancing input from multiple stakeholders while maintaining focus on the product's vision and goals. Navigating ambiguity and managing shifting priorities are also typical hurdles, as projects can evolve quickly based on market feedback or leadership direction. To overcome these challenges, it's important to develop strong communication skills, stay organized with clear documentation, and proactively seek mentorship from senior product managers. Building relationships across engineering, design, and marketing teams can also help ensure alignment and smooth collaboration.

What are the key skills and qualifications needed to thrive as an associate product manager, and why are they important?

To thrive as an Associate Product Manager, you need analytical thinking, problem-solving skills, and a background in business, engineering, or a related field. Familiarity with product management tools like Jira, Trello, or Asana, and experience with data analytics platforms such as Google Analytics or Mixpanel, are typically beneficial. Strong communication, teamwork, and adaptability help you collaborate across departments and respond to changing user needs. These skills are essential for successfully driving product initiatives and ensuring alignment with business goals.

What is the difference between Associate Product vs Product Manager?

AspectAssociate ProductProduct Manager
Required CredentialsBachelor's degree, relevant internships or certificationsBachelor's or master's degree, extensive experience often preferred
Work EnvironmentSupportive, entry-level, collaborative teamsLeadership role, strategic planning, cross-functional coordination
Employer & Industry UsageStartups, tech companies, product teamsEstablished companies, tech giants, product-driven organizations

The Associate Product role is typically an entry-level position focused on supporting product development, conducting research, and assisting senior team members. In contrast, a Product Manager holds a strategic leadership role, overseeing product lifecycle, making key decisions, and coordinating across departments. While both roles require a strong understanding of the product and industry, the Associate Product is often a stepping stone toward becoming a Product Manager.

Is an associate product manager entry-level?

Yes, an associate product manager is typically an entry-level role in product management, often suitable for individuals with limited experience in the field. It usually involves supporting senior product managers, learning product development processes, and developing skills in areas like market research, data analysis, and stakeholder communication.

What does an associate product do?

An associate product role typically involves supporting product managers in tasks such as market research, data analysis, and coordinating product development activities. They assist in defining product features, gathering customer feedback, and ensuring project timelines are met, often using tools like Jira or Trello. This entry-level position helps facilitate the product lifecycle and develop skills in product management.

What are the most commonly searched types of Product jobs in Michigan?

The most popular types of Product jobs in Michigan are:

What cities in Michigan are hiring for Associate Product jobs?

Cities in Michigan with the most Associate Product job openings:

Associate Product jobs near you
Infographic showing various Associate Product job openings in Michigan as of August 2026, with employment types broken down into 75% Full Time, 18% Part Time, 2% Temporary, 3% Contract, and 2% Nights. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution.

Associate Product Manager

Niterra North America Inc

Wixom, MI • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 8 days ago

Job description

About Us:

Founded in 1966, Niterra North America, Inc. (formerly NGK Spark Plugs) is the world leader in technology, innovation, and world-class quality in the design of spark plugs and oxygen sensors. Today, that tradition continues as we transform our organization's portfolio, expand our core ceramic technologies, explore capabilities beyond traditional areas, and challenge ourselves to develop solutions and services that leverage technology to address social issues while contributing to a sustainable society.

Summary:

The Associate Product Manager is responsible for supporting the strategy, execution, and performance tracking of assigned product lines within Niterra's aftermarket portfolio. This role involves leading the new part introduction process, conducting sales and market analysis, managing product data workflows, and collaborating cross-functionally to drive growth and profitability. The ideal candidate brings strong analytical skills, project management capabilities, and experience working with large data sets in a fast-paced marketing environment.

Classification: Salary, Exempt

Work Model: Hybrid

Responsibilities:

  • Manage the workflow process for internal system change requirements for the product line.
  • Track key performance indicators (KPIs) for product lines monthly.
  • Assist in developing strategy and execution for assigned product lines per the product plan, marketing plan, and sales plan.
  • Assist in planning, organizing, and controlling data for all product lines, including sales data, packaging data, cross-reference data, pricing data, etc., to meet marketing, sales, and corporate growth objectives.
  • Lead the New Part Introduction process by collaborating with manufacturing, warehousing, finance, IT, customer service, inventory planning, purchasing, and sales teams to launch new parts to market.
  • Compile product data for monthly bulletins developed for the sales team and customers.
  • Assist in developing a pricing strategy for the product line, including research, analysis, and recommendations.
  • Conduct sales and market analyses to inform strategy for the product line.
  • Support management of product line profitability by conducting financial analysis and working cross-functionally with procurement and pricing teams to execute improvements.
  • Perform product lifecycle analysis for the product line and execute obsolescence procedures.
  • Produce competitive analysis materials comparing products with key competitors.
  • Research and support the development of business cases to introduce new Niterra categories or market extensions.
  • Collaborate with the Marketing Communications team on strategies for literature, advertising, product training, and support materials.
  • Manage projects and processes, including application research, competitive analysis, catalog data, and pricing analysis.
  • Partner with the Product team to develop and deliver product programs and data that are responsive to customer needs and market opportunities.
  • Utilize Power BI to track monthly sales and margin performance by customer to understand key market trends for assigned product lines.
  • Assist with the development and communication of quality and customer satisfaction reports.
  • Perform other job-related tasks as assigned.
  • Adhere to all company policies and procedures as applicable.

Qualifications:

  • 3+ years of experience in a product marketing-related field.
  • Proficiency in Microsoft Office applications and large data sets, specifically Excel, Access, and PowerPoint.
  • Ability to solve problems in a fast-paced work environment.
  • Strong organizational and project management skills.
  • Strong research and analytical skills.
  • Strong oral and written communication skills in English.
  • Experience working with data, marketing, or statistical processes.
  • Bachelor's degree in Marketing preferred or equivalent experience.
  • Experience working with SAP or a similar ERP system preferred.

Physical Requirements & Work Environment:

This role requires occasional travel (up to 10%), lifting up to 40 pounds, and the associated hazards of an office environment and travel.

What We Offer:

  • Comprehensive Health Benefits: Medical, dental, vision, and life insurance.
  • Financial Security: Short-term and long-term disability coverage.
  • Retirement Savings: 401(k) plan with a generous company match of up to 6%.
  • Time Off: Generous paid time off, including vacation, sick leave, and holidays.
  • Work-Life Balance: Paid maternity and paternity leave.
  • And much more!

Equal Employment Opportunity Statement:

Niterra is an equal opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

Notice to Staffing Firms:

Niterra does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or other payments related to unsolicited resumes or CVs, except as required by a written contract between Niterra and the recruitment agency or party requesting payment of a fee.

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