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Associate Marketing Analyst Jobs in Michigan (NOW HIRING)

Northgate Resorts

Marketing Associate

Grand Rapids, MI · On-site

$19 - $21/hr

The Marketing Associate is responsible for a variety of marketing and analysis activities for the area of assigned responsibility. This is a full-time position and reports to the Marketing Manager.

Northgate Resorts

Marketing Associate

Grand Rapids, MI · On-site

$19 - $21/hr

The Marketing Associate is responsible for a variety of marketing and analysis activities for the area of assigned responsibility. This is a full-time position and reports to the Marketing Manager.

Ghafari Associates LLC

Marketing Director

Dearborn, MI · On-site

Analyze digital marketing metrics to assess the effectiveness of campaigns and make data-driven ... Ghafari Associates is an Equal Opportunity Employer. We are committed to providing equal employment ...

Ghafari Associates LLC

Marketing Director

Dearborn, MI · On-site

Analyze digital marketing metrics to assess the effectiveness of campaigns and make data-driven ... Ghafari Associates is an Equal Opportunity Employer. We are committed to providing equal employment ...

MSD

Associate Director, US Pharma Payer Marketing - Immunology Our company is dedicated to delivering ... Analysis, Market Access, Marketing, Marketing Management, Market Research, Market Trends, Payer ...

New

Rehmann, LLC

Marketing Specialist

Troy, MI · On-site

$55 - $85/hr

At Rehmann, each and every one of our associates plays a pivotal role in the Firm's success. When ... Analyze campaign and CRM data to identify trends across segments and industries * Analyze & Report

Rehmann

Marketing Specialist

Troy, MI · On-site

At Rehmann, each and every one of our associates plays a pivotal role in the Firm's success. When ... Analyze campaign and CRM data to identify trends across segments and industries Analyze & Report

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All JobsAssociate Marketing Analyst JobsAssociate Marketing Analyst Jobs in Michigan

Associate Marketing Analyst information

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How much do associate marketing analyst jobs pay per hour?

As of Sep 3, 2026, the average hourly pay for associate marketing analyst in Michigan is $32.51, according to ZipRecruiter salary data. Most workers in this role earn between $24.33 and $38.37 per hour, depending on experience, location, and employer.

What is an associate marketing analyst?

Associate Marketing Analysts are entry-level professionals who support marketing teams by collecting, analyzing, and interpreting data related to market trends, customer behavior, and campaign performance. They help identify opportunities for growth, optimize marketing strategies, and prepare reports that guide decision-making. Typically, they work closely with senior analysts and marketing managers to ensure that marketing efforts are data-driven and effective.

What are the key skills and qualifications needed to thrive as an associate marketing analyst?

To thrive as an Associate Marketing Analyst, you need strong analytical skills, proficiency in market research, and a bachelor's degree in marketing, business, or a related field. Familiarity with analytics tools like Google Analytics, Excel, and CRM platforms is often required, and certifications in digital marketing or analytics can be advantageous. Attention to detail, effective communication, and the ability to work collaboratively help you stand out in this role. These skills and qualities are essential for interpreting data accurately, generating actionable insights, and supporting successful marketing strategies.

What are some typical projects an associate marketing analyst might work on during their first year?

As an Associate Marketing Analyst, you can expect to work on a variety of projects such as tracking and analyzing campaign performance, supporting market research initiatives, and compiling competitor intelligence reports. You'll often collaborate with marketing managers and creative teams to interpret data and provide actionable insights. Early projects may also include creating dashboards, segmenting customer data, and helping optimize digital marketing strategies. This hands-on experience provides a strong foundation for understanding both the analytical and strategic aspects of marketing.

What is the difference between Associate Marketing Analyst vs Marketing Coordinator?

AspectAssociate Marketing AnalystMarketing Coordinator
ResponsibilitiesData analysis, market research, supporting marketing strategiesCampaign execution, event planning, content creation
Required SkillsAnalytical skills, familiarity with marketing tools, basic data analysisCommunication, organization, project management
QualificationsBachelor's degree in marketing, business, or related fieldBachelor's degree, often in marketing or communications
Work EnvironmentOffice setting, collaborative teams, data-driven tasksOffice environment, coordination with multiple teams

The Associate Marketing Analyst focuses on analyzing data and supporting marketing strategies, while the Marketing Coordinator handles campaign execution and event planning. Both roles typically require a bachelor's degree and work in similar office settings, but their core responsibilities differ, with the analyst emphasizing data and research, and the coordinator emphasizing execution and organization.

Can a beginner become an associate marketing analyst?

Yes, beginners can become associate marketing analysts, especially if they have a basic understanding of marketing principles, data analysis skills, and familiarity with tools like Excel or marketing analytics software. Entry-level roles often require a relevant bachelor's degree and a willingness to learn on the job.

Do associate marketing analysts make a lot of money?

Associate marketing analysts typically earn a starting salary that is below mid-level marketing roles but can increase with experience, skills, and certifications. Salaries vary by industry and location but generally range from $45,000 to $65,000 annually. Advancement opportunities and specialized skills like data analysis or marketing tools can lead to higher compensation.

Is a marketing associate an entry-level job?

A marketing associate position is typically considered an entry-level role suitable for candidates with a bachelor's degree in marketing, business, or related fields. It often involves tasks such as market research, data analysis, and campaign support, with opportunities to develop skills in marketing tools and analytics. Many employers expect some internship or related experience but do not require extensive prior work experience.

What are the most commonly searched types of Marketing Analyst jobs in Michigan?

The most popular types of Marketing Analyst jobs in Michigan are:

What are popular job titles related to Associate Marketing Analyst jobs in Michigan?

For Associate Marketing Analyst jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Associate Marketing Analyst jobs in Michigan look for?

The top searched job categories for Associate Marketing Analyst jobs in Michigan are:

What cities in Michigan are hiring for Associate Marketing Analyst jobs?

Cities in Michigan with the most Associate Marketing Analyst job openings:

Associate Marketing Analyst jobs near you
Infographic showing various Associate Marketing Analyst job openings in Michigan as of August 2026, with employment types broken down into 1% As Needed, 65% Full Time, 32% Part Time, 1% Temporary, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $67,626 per year, or $32.5 per hour.

Business Intelligence Analyst III, Marketing Analytics

AAA Life Insurance Company

Livonia, MI • On-site

Full-time

Re-posted 17 days ago

Job description

Why AAA Life

AAA Life is a respected and trusted American brand that has been focusing on Life Insurance and Annuity Products since 1969. At AAA Life we have over 1.8 million policies where we take pride in earning the trust of our policyholders who understand our promise to be there for them – and their families – when we’re needed most. By joining the AAA Life team, you are joining a company that genuinely cares about helping each other, with a devotion to protect the lives of those around us. We embrace a diverse, equitable, inclusive culture where all associates can feel a sense of belonging and use their unique talents and perspective to influence, innovate, motivate, and thrive.

How You’ll Work

Work Solution: Hybrid


What You'll Do

As a Business Intelligence and Marketing Analyst, you will be responsible for delivering insights and recommendations related to the marketing of AAA Life’s various products. You will partner with marketing staff, marketing data managers, and other data analysts and data scientists to identify business questions, gather data, perform appropriate analyses, and deliver insights and recommendations. This role requires proficiency in SQL, R or Python, a visualization tool such as Power BI or Tableau, and a passion for delivering actionable insights and driving the growth of the organization.
  • Design, build, and automate user friendly PowerBI dashboards to enable data-driven decision making by our stakeholders, including:
    • Developing data quality frameworks
    • Creating standardized reporting templates
    • Conducting advanced customer segmentation analyses
    • Conducting advanced modeling decile analyses
    • Supporting strategic planning with actionable data-driven insights
  • Track marketing initiatives, produce 360-degree campaign results analysis, validating against forecast and plan, proactively identifying actionable opportunities for results improvement, providing status reports and strategic recommendations to business stakeholders. Specifically, focus on:
    • Increasing dashboard efficiency
    • Increasing insight impact
    • Process automation success rates
    • Shortened time to deliver actionable insights
  • Collaborate with marketing stakeholders to identify business questions and challenges, then perform appropriate analyses and deliver actionable insights and recommendations.
  • Work with marketing data team and service providers to ensure data is complete, correct, and suitable for analysis.
  • Design and conduct hypothesis testing (A/B testing and multi-variate testing) to evaluate the effectiveness marketing activities or strategies
  • Maintain clean and organized documentation of data, methodologies, and results in a central depository.
  • Identify opportunities for automation in existing processes to improve overall efficiency. Recommend new processes to enhance efficiency and performance.
  • Back up data scientists and modelers whenever business requires. Comfortable with building statistical models, using ML/AI platforms and algorithms, and marketing technology.
  • Actively seek out innovation and optimization use cases and experiments that will result in organizational transformation and sales and profit improvements. 

Qualifications

Basic Required Qualifications:

  • Possess strong analytical and problem-solving skills. Able to effectively communicate complex analytical findings in a candid, clear, and concise way with both technical and non-technical audiences. Able to present findings persuasively. 
  • Can maintain perspective between the big picture and the tactical details. Remains aligned with the organization’s strategic plan 
  • Capable of maintaining solid working relationships with other people. Works well as part of a team 
  • Stellar attention to detail, including maintaining accuracy and consistency across a suite of analytics assets, keeping documentation up to date, and proactively identifying and addressing any quality concerns.
  • Self-starter with the ability to identify priorities and focus on items with high business impact
  • Demonstrated ability to translate business requirements into automated reporting solutions. Understanding of marketing metrics and KPIs with focus on automated tracking. Proven track record of implementing report automation and self-service analytics  

Preferred Qualifications:

  • Preferred: Master’s degree in Statistics, Mathematics, Data Science, Business Analytics, or related field
  • Bachelor’s degree in Statistics, Mathematics, Economics, Data Science, Business Analytics, or related field 
  • 5+ years of experience in business analytics 
    • Proficiency in SQL, Python or R, and visualization tools such as Power BI.
    • Proficiency in cloud platforms (AWS, Azure, Google Cloud) 
    • Understanding Machine Learning frameworks 
    • Proficiency in version control systems (Git) 
  • Experienced with cloud platforms such as AWS, Azure, and Google Cloud. Familiar with big data technologies (Spark, Hadoop) 
  • In-depth experience with hypothesis testing, including test design and analysis in marketing, including both digital marketing and direct mail. 
  • Advanced training or academic focus in non-parametric statistics, resampling methods, or Bayesian approaches for small sample inference 
  • Experience applying sequential testing or multi-armed bandit approaches to maximize insights from limited samples in marketing contexts 
  • Experience with data visualization best practices and automated dashboard design. 
  • Experience with compliance and Data Governance  
    • Data privacy compliance (GDPR, CCPA) 
    • Ethical data handling practices 
    • Data security best practices 

While performing the duties of this job, the employee is frequently required to stand, walk, sit, use hands to finger, handle, or feel, talk, hear and concentrate. Specific vision abilities required by this job include close vision, distance vision, depth perception, and ability to adjust focus.

This job requires the ability to perform duties contained in the job description for this position, including, but not limited to, the above requirements. Reasonable accommodation will be made for otherwise qualified applicants as needed to enable them to fulfill these requirements.

We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.

AAA Life Insurance Company does not offer immigration sponsorship for this position. This includes visa types such as H-1B, TN, and STEM OPT. Please do not apply if you currently require or may require employer-sponsored immigration support now or in the future.

#LI-Hybrid


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