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Cherrywood Advanced Living

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Assisted Living Director/LALD

Big Lake, MN · On-site

$28 - $35/hr

The Assisted Living Director is a vital leadership role responsible for overseeing the daily ... community involvement and marketing. Benefits of working for Cherrywood: At Cherrywood we ...

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How much do assisted living marketing jobs pay per hour?

As of Aug 27, 2026, the average hourly pay for assisted living marketing in the United States is $23.45, according to ZipRecruiter salary data. Most workers in this role earn between $15.14 and $28.61 per hour, depending on experience, location, and employer.

What is an assisted living marketing?

An Assisted Living Marketing job involves promoting senior living communities to potential residents and their families. Professionals in this role develop marketing strategies, manage online and offline advertising, conduct outreach efforts, and coordinate events to attract new residents. They also work closely with sales teams to nurture leads and enhance community visibility. Strong communication, relationship-building, and digital marketing skills are essential for success in this field.

What does an assisted living marketing professional do?

A typical day for an Assisted Living Marketing professional involves meeting with prospective residents and their families, conducting tours of the community, managing follow-ups, and coordinating with the admissions team. You will also develop marketing campaigns, host or attend events, and collaborate with the executive director, care staff, and external referral sources. It’s a dynamic role that requires balancing inbound inquiries, outreach efforts, and relationship-building activities. Providing personalized attention and supporting families in their decision-making process are key aspects of daily responsibilities in this rewarding field.

What are the key skills and qualifications needed for assisted living marketing?

Assisted Living Marketing professionals need expertise in sales, marketing strategies, and knowledge of the senior living industry, often supplemented by a degree in marketing, business, or related fields. Familiarity with customer relationship management (CRM) software, digital marketing tools, and market analytics platforms is important. Strong interpersonal skills, empathy, and effective communication are essential for building trust with prospective residents and their families. These skills are vital to attract and retain residents, drive occupancy rates, and maintain the reputation of the assisted living community.

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What states have the most Assisted Living Marketing jobs?

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Assisted Living Marketing jobs near you
Infographic showing various Assisted Living Marketing job openings in the United States as of August 2026, with employment types broken down into 89% Full Time, 10% Part Time, and 1% Contract. Highlights an 80% Physical, 3% Hybrid, and 17% Remote job distribution, with an average salary of $48,774 per year, or $23.4 per hour.

Assisted Living - Marketing

Belvedere Commons at Fort Walton Beach

Fort Walton Beach, FL • On-site

$45K - $65K/yr

Full-time

Re-posted 26 days ago

Job description

DIRECTOR OF COMMUNITY RELATIONS

About Opal Senior Living

Belvedere Commons of Fort Walton Beach is dedicated to creating vibrant, welcoming assisted living communities. We are committed to providing exceptional care and personalized service that empowers residents to live healthy, fulfilling lives. Guided by compassion, integrity, and excellence, our team strives to make every day meaningful for those who live and work in our communities.

About the Role

The Director of Community Relations leads the marketing and outreach efforts to promote the community, build relationships, and achieve occupancy goals.

Key Responsibilities

• Develop and implement marketing strategies to attract prospective residents.

• Conduct tours and presentations for families and referral sources.

• Maintain accurate records of inquiries, leads, and follow-ups.

• Coordinate community events and outreach initiatives.

• Collaborate with leadership to ensure high occupancy and satisfaction levels.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Communications, or related field preferred.

• Experience in senior living sales or healthcare marketing.

• Excellent presentation and interpersonal skills.

• Proficiency in CRM and lead tracking systems.

Physical Requirements

Ability to travel locally and attend events as required.

Apply today and make a difference at Opal Senior Living!