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Assistant Media Planner Jobs in Boca Raton, FL (NOW HIRING)

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Assistant Media Planner information

See Boca Raton, FL salary details

$31.8K

$45.3K

$60.7K

How much do assistant media planner jobs pay per year?

As of Aug 8, 2026, the average yearly pay for assistant media planner in Boca Raton, FL is $45,284.00, according to ZipRecruiter salary data. Most workers in this role earn between $34,200.00 and $56,900.00 per year, depending on experience, location, and employer.

What is the difference between Assistant Media Planner vs Media Buyer?

AspectAssistant Media PlannerMedia Buyer
Primary RoleSupports media planning, research, and strategy developmentExecutes media purchasing and negotiations
CredentialsBachelor's degree in marketing, advertising, or related fieldBachelor's degree, often with experience in media buying
Work EnvironmentCollaborates with planners and strategists in agencies or marketing teamsWorks directly with media vendors and platforms to purchase ad space
Industry UsageCommon in advertising agencies and marketing departmentsPrevalent in media agencies and digital marketing firms

While both roles are integral to media campaigns, the Assistant Media Planner primarily supports planning and research, whereas the Media Buyer focuses on purchasing media space. Understanding these differences helps in choosing the right career path or job search focus within the advertising industry.

What are the key skills and qualifications needed to thrive as an assistant media planner?

To thrive as an Assistant Media Planner, you need strong analytical abilities, attention to detail, and a basic understanding of marketing principles, typically supported by a degree in advertising, marketing, or a related field. Familiarity with media planning tools like Nielsen, comScore, and Microsoft Excel, as well as digital ad platforms, is essential. Excellent communication, organizational skills, and the ability to multitask help professionals stand out in this role. These skills and qualities are crucial for developing effective media strategies, ensuring accurate campaign execution, and supporting team collaboration in a dynamic advertising environment.

What does an assistant media planner do?

An Assistant Media Planner supports the media planning team at an advertising or marketing agency by researching, analyzing, and recommending where and when ads should be placed to reach target audiences effectively. Their duties often include gathering data on media channels, preparing reports, tracking campaign performance, and assisting with the negotiation of media buys. This entry-level role is crucial for ensuring that advertising strategies are data-driven and achieve clients’ objectives.

What does an assistant media planner do?

An assistant media planner supports the marketing team with finding suitable media platforms for company or client advertising. As an assistant media planner, you report to the media planner and help with research, strategy, and optimization. Your job duties may include assisting with campaign execution, evaluating campaigns for audience impact, providing strategy recommendations based on optimization results, and preparing weekly summary reports. You may also act as a media buyer with television, radio, and online companies. The career typically requires a high school diploma or GED certificate and prior experience with advertising and multimedia campaigns. Some employers may also require a bachelor’s degree in marketing, communications, or a related field. Additional qualifications include excellent interpersonal, analytical, and communication skills, basic knowledge of industry tools like Google Analytics, and the ability to work under pressure in a deadline-driven environment.

What are some common challenges assistant media planners face when managing multiple campaigns simultaneously?

Assistant Media Planners often juggle several campaigns at once, which can make time management and prioritization challenging. Coordinating with various teams—such as creative, account, and media buying—requires strong organizational and communication skills to ensure deadlines are met and details aren't overlooked. Additionally, adapting quickly to last-minute changes or client feedback is a frequent part of the role, so flexibility and a proactive attitude are essential for success.
More about Assistant Media Planner jobs
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Assistant Media Planner jobs near you

Account Supervisor

Zimmerman Advertising

Fort Lauderdale, FL

Full-time

Re-posted 2 days ago

Job description

Overall Objective

Account Supervisors are responsible for the brand stewardship and day-to-day execution of marketing and advertising initiatives for assigned Automotive Clients. They are instrumental in the development and implementation of new initiatives and assist in the 360 development of marketing and advertising plans. Duties include building and earning the trust of Automotive Clients by providing both strategic guidance and executional support for the development of integrated marketing plans. It is the objective of the Account Supervisor to mentor a team and ensure daily workflows, roles & responsibilities and marketing objectives are properly aligned in order to best service the account. 

General Responsibilities 

  • Lead and activate Omni-channel marketing strategies for Automotive clients, while overseeing the development and the execution of strategy, creative and media plans.
  • Develop strong relationships with senior level Automotive Client(s) responsible for development of advertising programs establishing regular communication to ensure expectations are met.
  • Anticipate Automotive Client needs, keeping the Agency in the position of leading rather than following.
  • Engage and activate both internal team members and the Automotive Client to maximize effectiveness.
  • Provide leadership and day-to-day supervision of assigned team. See that all team members have the "big picture" on assigned projects. Encourage, motivate and develop growth plans by coaching, training and identifying opportunities.

Account Stewardship:

  • Work with Account Director and all Agency departments to ensure that our goals for Automotive Clients are met
  • Ensure that all work is reviewed before it goes to the Automotive Client and is always on schedule. Implement a process for quality assurance amongst junior staff.
  • Ensure compliance with Agency/Client scope of work guidelines
  • Monitor clients business on a daily/weekly basis while being prepared to speak to comp trends and sales trends on the spot.
  • Be the igniting spark that is constantly on the look out for the next new marketing opportunity to activate for your Automotive Client/s.
  • Act as the brand ambassador; subject matter expert and senior business lead internally for your Account/s.
  • Identify and usher in new and different approaches to both Traditional and Digital channels that insure increased retail effectiveness for our Clients and the Agency
  • Cross-train and serve as the voice of integration for Automotive Client problem solving and strategic planning

 Client Relations and Marketing:

  • Monitor and address performance of client business on a daily, weekly, monthly, quarterly basis to ensure strategy & metrics are successful, including performance of: TV, Radio, Digital, Search and Social media.
  • Meet with Automotive Client/s regularly to discuss historical plans, current needs, current media situation and trends, upcoming opportunities and events, etc.
  • Assure that Automotive Clients understand Agency procedures/systems.
  • Prepare and steward the development of all Client presentations, plans, decks and reports.
  • Confidently lead a team to deliver creative and innovative ideas that exceed client expectations
  • Work with Account Director and SVP on planning needs for Automotive clients.
  • Take active role in future planning and idea generation for Automotive Client, providing strategic input and formulating innovative solutions to existing marketing and advertising problems
  • Initiate plan development: With the assistance of the entire Account team, develop marketing and advertising plans for Client (annual marketing plans, opportunity plans, creative direction, etc. Develop market opportunity plans. Present plans to Client, as appropriate. 
  • Establish regular competitive reporting for Automotive Client review (sales, share, targeted marketing efforts, share of voice)
  • Help in developing business-building efforts across the country

Requirements

  • Bachelors Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
  • Minimum 2-4 years as an Account Supervisor or Account Manager supporting Automotive Clients in a full-service agency is required
  • Experience launching mass communication with a deep understanding of media planning and buying process for Print, TV, Radio, Digital & Social.
  • Automotive and Advertising/Marketing Industry experience is required.
  • Strong verbal and written communication skills with people at all levels
  • Proven leadership abilities and managerial experience
  • Thorough understanding of content development and creative activation for digital & traditional production
  • Strong writing, presentation and client-facing communication skills (presentation samples may be requested)
  • Good multi-tasking, networking, time management and interpersonal skills.
  • A strong sense of urgency and commitment to get the job done quickly
  • Ability to manage multiple tasks while working independently
  • Must be computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook with the ability to learn new software & operating systems
  •  A "DO IT NOW" mentality

 The responsibilities are many, various, and not limited to those written in this document.

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