An assistant media planner supports the marketing team with finding suitable media platforms for company or client advertising. As an assistant media planner, you report to the media planner and help with research, strategy, and optimization. Your job duties may include assisting with campaign execution, evaluating campaigns for audience impact, providing strategy recommendations based on optimization results, and preparing weekly summary reports. You may also act as a media buyer with television, radio, and online companies. The career typically requires a high school diploma or GED certificate and prior experience with advertising and multimedia campaigns. Some employers may also require a bachelor’s degree in marketing, communications, or a related field. Additional qualifications include excellent interpersonal, analytical, and communication skills, basic knowledge of industry tools like Google Analytics, and the ability to work under pressure in a deadline-driven environment.