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Assistant Media Planner Jobs in Boca Raton, FL (NOW HIRING)

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Assistant Media Planner information

See Boca Raton, FL salary details

$31.8K

$45.3K

$60.7K

How much do assistant media planner jobs pay per year?

As of Aug 8, 2026, the average yearly pay for assistant media planner in Boca Raton, FL is $45,284.00, according to ZipRecruiter salary data. Most workers in this role earn between $34,200.00 and $56,900.00 per year, depending on experience, location, and employer.

What is the difference between Assistant Media Planner vs Media Buyer?

AspectAssistant Media PlannerMedia Buyer
Primary RoleSupports media planning, research, and strategy developmentExecutes media purchasing and negotiations
CredentialsBachelor's degree in marketing, advertising, or related fieldBachelor's degree, often with experience in media buying
Work EnvironmentCollaborates with planners and strategists in agencies or marketing teamsWorks directly with media vendors and platforms to purchase ad space
Industry UsageCommon in advertising agencies and marketing departmentsPrevalent in media agencies and digital marketing firms

While both roles are integral to media campaigns, the Assistant Media Planner primarily supports planning and research, whereas the Media Buyer focuses on purchasing media space. Understanding these differences helps in choosing the right career path or job search focus within the advertising industry.

What are the key skills and qualifications needed to thrive as an assistant media planner?

To thrive as an Assistant Media Planner, you need strong analytical abilities, attention to detail, and a basic understanding of marketing principles, typically supported by a degree in advertising, marketing, or a related field. Familiarity with media planning tools like Nielsen, comScore, and Microsoft Excel, as well as digital ad platforms, is essential. Excellent communication, organizational skills, and the ability to multitask help professionals stand out in this role. These skills and qualities are crucial for developing effective media strategies, ensuring accurate campaign execution, and supporting team collaboration in a dynamic advertising environment.

What does an assistant media planner do?

An Assistant Media Planner supports the media planning team at an advertising or marketing agency by researching, analyzing, and recommending where and when ads should be placed to reach target audiences effectively. Their duties often include gathering data on media channels, preparing reports, tracking campaign performance, and assisting with the negotiation of media buys. This entry-level role is crucial for ensuring that advertising strategies are data-driven and achieve clients’ objectives.

What does an assistant media planner do?

An assistant media planner supports the marketing team with finding suitable media platforms for company or client advertising. As an assistant media planner, you report to the media planner and help with research, strategy, and optimization. Your job duties may include assisting with campaign execution, evaluating campaigns for audience impact, providing strategy recommendations based on optimization results, and preparing weekly summary reports. You may also act as a media buyer with television, radio, and online companies. The career typically requires a high school diploma or GED certificate and prior experience with advertising and multimedia campaigns. Some employers may also require a bachelor’s degree in marketing, communications, or a related field. Additional qualifications include excellent interpersonal, analytical, and communication skills, basic knowledge of industry tools like Google Analytics, and the ability to work under pressure in a deadline-driven environment.

What are some common challenges assistant media planners face when managing multiple campaigns simultaneously?

Assistant Media Planners often juggle several campaigns at once, which can make time management and prioritization challenging. Coordinating with various teams—such as creative, account, and media buying—requires strong organizational and communication skills to ensure deadlines are met and details aren't overlooked. Additionally, adapting quickly to last-minute changes or client feedback is a frequent part of the role, so flexibility and a proactive attitude are essential for success.
More about Assistant Media Planner jobs
What are the most commonly searched types of Media Planner jobs in Boca Raton, FL? The most popular types of Media Planner jobs in Boca Raton, FL are:
What cities near Boca Raton, FL are hiring for Assistant Media Planner jobs? Cities near Boca Raton, FL with the most Assistant Media Planner job openings:
Assistant Media Planner jobs near you

Assistant Media Planner

Zimmerman Advertising

Fort Lauderdale, FL

Full-time

Re-posted 12 days ago

Job description

Overall Objective

The Assistant Media Planner is an entry-level position that is responsible for providing administrative and analytical support in the timely development of media plan documents including but not limited to; Media Plans, Point-of-Views (POVs), and related media analyses for the clients assigned.

Responsibilities

  • Help in the conception, creation and delivery of innovative, well-targeted, business-building marketing solutions across a variety of digital media to meet or exceed client objectives
  • Work with media vendors and negotiate rates
  • Maintain status reports on all interactive media initiatives
  • Assists in the development, negotiation, implementation, tracking, reporting and optimization of online media buys
  • Analyzes reports and works with the Digital media team and media planning team to recommend needed optimization and changes
  • Communicates day to day digital media related needs and outstanding project tasks to the account service team, project manager and traffic teams for any interactive media campaigns
  • Assists the digital team in staying abreast of emerging trends and communicating innovative, business-building new media recommendations
  • Reads and selects articles to include in our research archive and send to team weekly
  • Assist in the monitoring and preparation of periodic media campaign reviews

Requirements:

  • Bachelor's degree in Marketing, Advertising, Communications, or closely related field
  • Entry-Level experience is required, preferably an Internship with a full-service Advertising, PR, or Marketing agency
  • Must be able to work full-time onsite in our Fort Lauderdale, FL office
  • The ability to analyze data and draw actionable insights is crucial for understanding campaign performance
  • MS Office: Excel, Word and PowerPoint with effective writing skills
  • Strong verbal and written communication is needed to collaborate with team members and clients
  • Knowledge of Media is highly preferred; Digital, Traditional, and Social
  • Attention to detail is essential for managing multiple media placements, budgets, and deadlines accurately
  • Presentation skills and experience are highly desirable

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