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Assistant Marketing Manager Jobs in Baton Rouge, LA

DR Horton

Marketing Manager

Denham Springs, LA · On-site

This position manages day-to-day marketing operations across digital and traditional channels ... Analyze competitive market activity, consumer trends, and local market conditions to assist ...

DR Horton, Inc.

Marketing Manager

Denham Springs, LA · On-site

This position manages day-to-day marketing operations across digital and traditional channels ... Analyze competitive market activity, consumer trends, and local market conditions to assist ...

SASSO

Marketing Manager

Baton Rouge, LA

Support execution of integrated marketing campaigns across paid, owned, and earned channels, ensuring alignment with brand positioning and product launches. * Assist in managing influencer ...

SASSO

Marketing Manager

Baton Rouge, LA · On-site

Support execution of integrated marketing campaigns across paid, owned, and earned channels, ensuring alignment with brand positioning and product launches. * Assist in managing influencer ...

SASSO

Marketing Manager

Baton Rouge, LA · On-site

Support execution of integrated marketing campaigns across paid, owned, and earned channels, ensuring alignment with brand positioning and product launches. * Assist in managing influencer ...

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How much do assistant marketing manager jobs pay per hour?

As of Aug 28, 2026, the average hourly pay for assistant marketing manager in Baton Rouge, LA is $21.23, according to ZipRecruiter salary data. Most workers in this role earn between $15.72 and $24.62 per hour, depending on experience, location, and employer.

What does an assistant marketing manager do?

An Assistant Marketing Manager helps develop, implement, and monitor marketing campaigns for a company’s products or services. They often assist with market research, coordinate promotional activities, analyze campaign performance, and support the senior marketing team in achieving strategic goals. This role typically involves working closely with other departments, managing budgets, and ensuring marketing materials are aligned with the brand’s image. Assistant Marketing Managers also help organize events, prepare reports, and contribute ideas to improve marketing effectiveness.

What are the key skills and qualifications needed to thrive as an assistant marketing manager?

To thrive as an Assistant Marketing Manager, you need a solid understanding of marketing principles, data analysis, and campaign management, often supported by a degree in marketing or business. Familiarity with digital marketing tools such as Google Analytics, CRM platforms, and social media management systems is typically required. Strong organizational skills, creativity, and effective communication help you collaborate with teams and execute successful campaigns. These skills ensure you can contribute to brand growth, make data-driven decisions, and adapt quickly in a dynamic marketing environment.

How does an assistant marketing manager typically collaborate with other departments within a company?

Assistant Marketing Managers frequently work cross-functionally, collaborating with departments such as sales, product development, and customer service to ensure cohesive marketing strategies. They often coordinate with designers and content creators to develop promotional materials and campaigns, and may also liaise with data analysts to assess campaign performance. Effective communication and teamwork are essential, as the role requires aligning marketing initiatives with broader company goals and ensuring messaging consistency across all channels.

What is the difference between Assistant Marketing Manager vs Marketing Coordinator?

AspectAssistant Marketing ManagerMarketing Coordinator
ResponsibilitiesSupports marketing strategies, manages campaigns, oversees team tasksExecutes marketing plans, coordinates events, handles administrative tasks
Required SkillsMarketing knowledge, leadership, project managementCommunication, organization, basic marketing understanding
Experience1-3 years in marketing roles, some leadership exposureEntry-level, internships, or 1 year experience
Work EnvironmentOffice-based, collaborative teams, strategic planningOffice or event settings, operational focus

The Assistant Marketing Manager typically has more strategic and supervisory responsibilities, requiring some leadership experience. In contrast, the Marketing Coordinator focuses on executing marketing activities and supporting campaigns. Both roles are essential in marketing teams but differ in scope and seniority.

How much does an assistant marketing manager earn?

An assistant marketing manager typically earns between $50,000 and $70,000 annually, depending on experience, location, and industry. Entry-level positions may start lower, while those with specialized skills or certifications can earn higher salaries.

Is an assistant marketing manager job stressful?

An assistant marketing manager role can be stressful due to tight deadlines, managing multiple campaigns, and coordinating with various teams. The job often requires strong organizational skills, adaptability, and the ability to handle pressure during busy periods. However, workload and stress levels vary depending on the company and industry environment.

What does an assistant manager marketing do?

An assistant manager marketing supports the marketing team by helping develop strategies, coordinate campaigns, and analyze market data. They often oversee daily marketing activities, manage communication with clients or vendors, and use tools like marketing software to track performance. This role requires strong organizational skills and knowledge of marketing principles.

What is the lowest position in assistant manager marketing?

The lowest position in marketing management typically is a Marketing Coordinator or Marketing Assistant, roles that involve supporting marketing campaigns, conducting research, and assisting with daily marketing activities. These entry-level roles often require basic knowledge of marketing tools and communication skills and serve as a stepping stone to higher management positions like Assistant Manager Marketing.

What are the most commonly searched types of Marketing Manager jobs in Baton Rouge, LA?

The most popular types of Marketing Manager jobs in Baton Rouge, LA are:

What are popular job titles related to Assistant Marketing Manager jobs in Baton Rouge, LA?

For Assistant Marketing Manager jobs in Baton Rouge, LA, the most frequently searched job titles are:

What job categories do people searching Assistant Marketing Manager jobs in Baton Rouge, LA look for?

The top searched job categories for Assistant Marketing Manager jobs in Baton Rouge, LA are:

What cities near Baton Rouge, LA are hiring for Assistant Marketing Manager jobs?

Cities near Baton Rouge, LA with the most Assistant Marketing Manager job openings:

Assistant Marketing Manager jobs near you

Marketing Manager

Denham Springs, LA • On-site

DR Horton
Construction • 51 - 200 employees

7.4

Company rating: 7.4 out of 10

Based on 34 frontline employees who took The Breakroom Quiz

34th of 80 rated construction

Good employer

Recommended by parents

Respectful managers

Learn more about DR Hortonexternal

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 20 days ago

Job description

D.R. Horton, Inc., the largest homebuilder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high-quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website at www.drhorton.com for more information.
D.R. Horton, Inc. is currently looking for a Marketing Manager. The right candidate will plan and implement marketing initiatives that support home sales, lead generation, community visibility, and brand consistency within the division. This position manages day-to-day marketing operations across digital and traditional channels, coordinates advertising and community launch activities, and collaborates with Sales, Operations, Corporate Marketing, and external vendors to support divisional business objectives.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
  • Develop and implement divisional marketing plans, advertising strategies, and promotional campaigns
  • Coordinate the creation, approval, and distribution of marketing materials including brochures, signage, flyers, digital advertisements, email campaigns, and sales support materials
  • Manage divisional digital marketing activities including website updates, online listings, paid advertising campaigns, email marketing initiatives, social media coordination, and lead generation programs in partnership with Corporate Marketing
  • Monitor and evaluate marketing campaign performance, website traffic, lead conversion metrics, and advertising effectiveness to identify trends and recommend adjustments
  • Manage relationships with advertising agencies, printers, photographers, digital vendors, signage providers, and other external partners to ensure projects are completed on schedule and within budget
  • Review and maintain marketing budgets, process invoices, track expenditures, and ensure marketing activities comply with approved divisional budgets and purchasing procedures
  • Collaborate with Sales, Construction, Land, and Operations teams to support community openings, inventory home marketing and market-specific sales initiatives
  • Ensure all marketing materials, advertisements, and communications comply with company branding standards, Fair Housing requirements, licensing regulations, and applicable legal guidelines
  • Analyze competitive market activity, consumer trends, and local market conditions to assist leadership in evaluating marketing opportunities and positioning strategies
  • Contribute to the strategic planning and execution of new community launches
  • Manage community product mix to optimize market appeal and overall streetscape diversity
  • Assist with promotional events, realtor functions, and other marketing-related activities to increase brand awareness and community engagement
  • Prepare and deliver reporting, tracking and performance analysis
  • Support MLS-related activities
  • Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company

Supervisory Responsibilities
  • Supervises 2 or more employees

Qualifications
Education and/or Experience
  • Bachelor's degree in Marketing, Communications, Business Administration, Advertising, or a related field required
  • Minimum of 5 years of marketing experience required
  • Experience managing advertising campaigns, digital marketing initiatives, and vendor relationships
  • Knowledge of marketing principles, advertising strategies, digital marketing platforms, branding standards, and lead generation practices
  • Skilled in project coordination, campaign management, vendor management, budget administration, and marketing performance analysis
  • Strong computer skills are required. Proficiency in Microsoft Office applications and the ability to learn new programs/systems quickly is essential
  • Ability to apply common sense understanding to carry out instructions furnished in written and oral form or via DRH applications
  • Ability to sit for majority of 8-hour workday; use hands and fingers to handle or feel; reach with hands and arms; talk and hear. Specific vision abilities required by this job include close vision and peripheral vision
  • The noise level is generally moderate

Preferred Qualifications
  • Experience in residential homebuilding, real estate, retail, or consumer-focused marketing preferred

Come join a winning team with a Fortune 500 company! We are growing fast and are looking for enthusiastic attitudes and team players to join our success. We offer an excellent benefits package including:
  • Medical, Dental and Vision
  • 401(K)
  • Employee Stock Purchase Plan
  • Flex Spending Accounts
  • Life & Disability Insurance
  • Vacation, Sick, Personal Time and Company Holidays
  • Multiple Voluntary and Company provided Benefits

Build YOUR future with D.R. Horton, America's Builder.#WeBuildPeopleToo

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