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Artist Development Jobs in California (NOW HIRING)

Netflix

Visual Development Artist- Ink

Los Gatos, CA

$70.19/hr

Position Summary We are seeking a Visual Development Artist to join our pioneering team in developing animated content using experimental GenAI-native production pipelines. This is a hands-on role ...

Netflix

Visual Development Artist- Ink

Los Angeles, CA · On-site

$70.19/hr

Position Summary We are seeking a Visual Development Artist to join our pioneering team in developing animated content using experimental GenAI-native production pipelines. This is a hands-on role ...

Netflix

Visual Development Artist- Ink

Los Gatos, CA · On-site

$70.19/hr

Position Summary We are seeking a Visual Development Artist to join our pioneering team in developing animated content using experimental GenAI-native production pipelines. This is a hands-on role ...

Netflix

Visual Development Artist- Ink

Los Angeles, CA · On-site

$70.19/hr

Position Summary We are seeking a Visual Development Artist to join our pioneering team in developing animated content using experimental GenAI-native production pipelines. This is a hands-on role ...

Umusic

Manager, Marketing

Los Angeles, CA · On-site

Support artist development by building long-term brand strategies in addition to individual release campaigns. * Providedirectionto and manage Marketing Coordinator * Other responsibilities ...

Umusic

Manager, Marketing

Santa Monica, CA · On-site

Support artist development by building long-term brand strategies in addition to individual release campaigns. * Providedirectionto and manage Marketing Coordinator * Other responsibilities ...

Netflix

Visual Development Artist- Ink

Los Angeles, CA · On-site

$70.19/hr

Position Summary We are seeking a Visual Development Artist to join our pioneering team in developing animated content using experimental GenAI-native production pipelines. This is a hands-on role ...

Destiny Arts Center

Development Director

Oakland, CA · On-site

Development & Finance Manager ABOUT DESTINY ARTS CENTER Destiny Arts Center inspires and ignites social change through the arts. For more than 38 years, Destiny has empowered young people to become ...

Joyful Art Center

Teaching Artist

Vacaville, CA · On-site

Background in arts education, youth development, or community programming, including creating lesson plans and facilitating group learning. * Strong classroom management, communication, and ...

New

THE LAGUNA PLAYHOUSE

Teaching Artist

Laguna Beach, CA · On-site

Collaborate with other Teaching Artists in co-teaching and collaboration as well as attending professional development opportunities, team meetings and planning sessions for classes & workshops.

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Artist Development information

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How much do artist development jobs pay per hour?

As of Sep 2, 2026, the average hourly pay for artist development in California is $24.32, according to ZipRecruiter salary data. Most workers in this role earn between $17.31 and $27.50 per hour, depending on experience, location, and employer.

What is artist development?

Artist development refers to the process of nurturing and guiding musicians or performers in building their careers. This includes honing their talent, crafting their image, developing their sound, and preparing them for the music industry. Artist development often involves mentoring, branding, marketing, songwriting, live performance coaching, and connecting with industry professionals. The goal is to create well-rounded artists who are ready for commercial success and long-term careers.

What are the key skills and qualifications needed to thrive in artist development, and why are they important?

To thrive in Artist Development, you need a solid understanding of music industry trends, talent scouting, and project management, often supported by a background in music business or related fields. Familiarity with digital marketing tools, music distribution platforms, and artist management software is commonly required. Strong interpersonal skills, creativity, and adaptability help you build relationships with artists and tailor strategies to their unique strengths. These skills are vital for guiding artists' careers and ensuring their long-term growth and success in a competitive industry.

What are some common challenges faced in an artist development role, and how can they be overcome?

Professionals in Artist Development often encounter challenges such as balancing creative vision with commercial viability, managing multiple artists’ expectations, and navigating fast-paced industry changes. Building strong communication skills and staying informed about music trends can help address these challenges. Additionally, collaborating closely with marketing, A&R, and management teams ensures a well-rounded approach to nurturing artists' careers. Proactively seeking feedback and maintaining flexibility are key to overcoming obstacles and supporting artists effectively.

What is the difference between Artist Development vs Artist Manager?

AspectArtist DevelopmentArtist Manager
CredentialsMusic industry knowledge, marketing skills, networkingMusic industry knowledge, negotiation, communication skills
Work EnvironmentRecording studios, label offices, artist workshopsArtist's office, concert venues, industry events
Employer & Industry UsageRecord labels, management companies, independent consultantsArtists, record labels, management firms
Common Search & Comparison IntentUnderstanding roles in artist growthManaging artist careers and business

Artist Development focuses on nurturing an artist’s skills, image, and overall potential, often working behind the scenes to prepare artists for commercial success. In contrast, an Artist Manager handles the business side, including contracts, bookings, and career strategy. While both roles support artists, Artist Development is more about growth and training, whereas Artist Management manages day-to-day career operations.

What does an artist development do?

An artist development professional helps emerging artists improve their skills, build their brand, and prepare for commercial success. They may provide coaching, marketing strategies, and industry guidance to support the artist's growth and career progression.

What are the most commonly searched types of Artist Development jobs in California?

The most popular types of Artist Development jobs in California are:

What are popular job titles related to Artist Development jobs in California?

For Artist Development jobs in California, the most frequently searched job titles are:

What job categories do people searching Artist Development jobs in California look for?

The top searched job categories for Artist Development jobs in California are:

What cities in California are hiring for Artist Development jobs?

Cities in California with the most Artist Development job openings:

Artist Development jobs near you
Infographic showing various Artist Development job openings in California as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 16% Part Time, and 2% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $50,591 per year, or $24.3 per hour.

Manager, Marketing

Universal Music Group

Santa Monica, CA • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 6 days ago

Universal Music Group rating

8.4

Company rating: 8.4 out of 10

Based on 12 frontline employees who took The Breakroom Quiz

14th of 78 rated media

Job description

We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
How we LEAD:
We are currently seeking a Marketing Manager who will handle product and marketing campaign strategy for multiple artists and projects across the IGA Miami roster. This job requires comprehensive communication and coordination internally and externally in order to keep projects moving forward while maintaining the overall artist message and brand.
How you'll CREATE:
  • Develop and execute full marketing plans and campaigns for single and album launches
  • Build customized marketing strategies that reflect each artist's unique identity
  • Coordinate all facets of the label group to maintain focus and progress in relation to specific artist's projects
  • Work in conjunction with artists, managers, and marketing team to create, maintain, and evolve artist brands
  • Seek out and maintain the knowledge of each artist and their management team's processes, goals, and overall efforts in order to maintain a cohesive and effective working relationship
  • Generate timelines of project needs and key dates/deadlines with all departments and oversee the timely delivery of those needs
  • Create and coordinate special events in conjunction with album releases, specific tour dates, and other special events
  • Serve as key liaison for artist management and label
  • Brainstorm and produce big marketing ideas, identify the best idea options, and execute
  • Manage a high volume of communication - phone calls, emails and meetings
  • Design and oversee advertising campaigns
  • Communicate the status of artists projects routinely with the label staff
  • Collaborate on end-to-end campaign strategy across streaming, socials, digital advertising, creator marketing, content, D2C and live moments.
  • Develop audience growth strategies using fan insights, consumption data, and cultural trends.
  • Partner with Digital Marketing, Audience Development, Commercial Partnerships, Creative, Publicity, A&R, and International teams to maximize campaign impact.
  • Analyze campaign performance and translate insights into recommendations that improve future releases.
  • Identify emerging marketing opportunities across new platforms, creators, and fan communities.
  • Manage artist marketing budgets, forecasts, and campaign reporting.
  • Support artist development by building long-term brand strategies in addition to individual release campaigns.
  • Provide direction to and manage Marketing Coordinator
  • Other responsibilities as required

Bring your VIBE:
  • Bilingual fluency in English and Spanish is required.
  • Degree in related field preferred
  • 5 years of marketing experience in the music industry required
  • Organize, prioritize, and execute a wide range of tasks with heavy workloads and tight deadlines
  • A general knowledge of all departments within a label, including:
  • Digital, publicity, A&R, creative, production and promotion
  • Strong communication and teamwork skills
  • Creativity and willingness to think outside the box
  • Strong relationship management skills with artists, managers
  • Passion for music, culture, and emerging trends
  • Excellent written, verbal, and presentation skills
  • Travel required

Perks Playlist:
Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren't just values-they're how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):
  • Comprehensive medical, dental, and vision coverage
  • Including 100% coverage for out-patient in-network mental health services
  • Fertility coverage for eligible medical plan participants
  • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
  • Student Loan Repayment Assistance and Tuition Reimbursement
  • 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:
  • Flexible Paid Time Off (PTO) for exempt employees
  • 3-weeks PTO for non-exempt employees
  • 2-weeks paid Winter Break
  • 10 Company Holidays (including Juneteenth and Wellbeing Day)
  • Summer Fridays (between Memorial Day and Labor Day)
  • Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.
Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer
We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.
Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT.
For more information, please click on the following links.
E-Verify Participation Poster: English / Spanish
E-Verify Right to Work Poster: English | Spanish
Job Category:
Marketing, Streaming & Digital Media
Salary Range:
$70,304 - $90,000
The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.

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