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App Store Optimization Jobs in Austin, TX (NOW HIRING)

Apple Inc.

Software Engineer

Austin, TX · On-site

$120 - $190/hr

Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple ... deliver highly optimized advertising content to consumers. Responsibilities * Build the ...

Apple

Software Engineer

Austin, TX

$129K - $225K/yr

Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple ... deliver highly optimized advertising content to consumers.","responsibilities":"Build the ...

Apple

Software Engineer

Austin, TX

$129K - $225K/yr

Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple ... deliver highly optimized advertising content to consumers.","responsibilities":"Build the ...

Apple

Software Engineer

Austin, TX · On-site

$129K - $225K/yr

Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple ... deliver highly optimized advertising content to consumers.","responsibilities":"Build the ...

Apple

Software Engineer

Austin, TX

$129K - $225K/yr

Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple ... deliver highly optimized advertising content to consumers.","responsibilities":"Build the ...

Apple Inc.

Platform Specialist, Apple Ads

Austin, TX · On-site

$120 - $180/hr

Our technology and services power advertising in the App Store, Apple News, and Apple TV. Our ... data, optimizing accounts and articulating this in clear and simple terms with clients directly.

Apple

Software Engineer, Cloud Services ASE

Austin, TX · On-site

We are the people who power the App Store, Apple TV and Sports, Apple Music, Podcasts, and Books ... Embracing cutting-edge CI/CD tools and containers, you'll automate deployment processes, optimizing ...

Apple

Platform Specialist, Apple Ads

Austin, TX

$123K - $234K/yr

Our technology and services power advertising in the App Store, Apple News, and Apple TV. Our ... data, optimizing accounts and articulating this in clear and simple terms with clients directly.

Apple

Platform Specialist, Apple Ads

Austin, TX · On-site

$123K - $234K/yr

Our technology and services power advertising in the App Store, Apple News, and Apple TV. Our ... data, optimizing accounts and articulating this in clear and simple terms with clients directly.

Apple

Platform Specialist, Apple Ads

Austin, TX · On-site

$123K - $234K/yr

Our technology and services power advertising in the App Store, Apple News, and Apple TV. Our ... data, optimizing accounts and articulating this in clear and simple terms with clients directly.

Apple

Senior Software Engineer, Apple Ads

Austin, TX · On-site

$184K - $324K/yr

Our technology makes advertising possible on the App Store, Apple News, Stocks, and Apple TV - ... You will work cross-functionally to ensure that optimal and correct ads are available for real-time ...

Apple

Senior Software Engineer, Apple Ads

Austin, TX

$184K - $324K/yr

Our technology makes advertising possible on the App Store, Apple News, Stocks, and Apple TV - ... You will work cross-functionally to ensure that optimal and correct ads are available for real-time ...

Apple

Software Engineer, Apple Ads

Austin, TX · On-site

$150K - $277K/yr

Our technology makes advertising possible on the App Store, Apple News, Stocks, and Apple TV - ... You will work cross-functionally to ensure that optimal and correct ads are available for real-time ...

Apple

Senior Software Engineer, Apple Ads

Austin, TX · On-site

$121K - $160K/yr

Our technology makes advertising possible on the App Store, Apple News, Stocks, and Apple TV - ... You will work cross-functionally to ensure that optimal and correct ads are available for real-time ...

Apple

Software Engineer, Apple Ads

Austin, TX · On-site

$150K - $277K/yr

Our technology makes advertising possible on the App Store, Apple News, Stocks, and Apple TV - ... You will work cross-functionally to ensure that optimal and correct ads are available for real-time ...

Apple Inc.

Software Engineer, Apple Ads

Austin, TX · On-site

$150 - $278/hr

Our technology makes advertising possible on the App Store, Apple News, Stocks, and Apple TV -- ... You will work cross-functionally to ensure that optimal and correct ads are available for real-time ...

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Showing results 21-40

All JobsApp Store Optimization JobsApp Store Optimization Jobs in Austin, TX

App Store Optimization information

See Austin, TX salary details

$16

$52

$84

How much do app store optimization jobs pay per hour?

As of Sep 6, 2026, the average hourly pay for app store optimization in Austin, TX is $52.18, according to ZipRecruiter salary data. Most workers in this role earn between $41.92 and $60.05 per hour, depending on experience, location, and employer.

What is an app store optimization?

An App Store Optimization (ASO) job focuses on improving the visibility and ranking of mobile apps in app stores like the Apple App Store and Google Play Store. ASO specialists analyze keywords, optimize app titles and descriptions, enhance visual assets, and track performance metrics to increase app downloads. They also conduct competitor research and A/B testing to refine strategies. The goal is to maximize organic traffic and improve conversion rates, ultimately driving user acquisition and revenue growth.

What are the key skills and qualifications needed to thrive in app store optimization?

To thrive in App Store Optimization (ASO), you need a strong understanding of mobile marketing, keyword research, analytics, and user acquisition strategies, often supported by experience with app marketplaces. Familiarity with ASO tools such as App Annie, Sensor Tower, or Mobile Action, along with knowledge of A/B testing and analytics platforms, is essential. Analytical thinking, attention to detail, and strong communication skills help you stand out in collaborating with cross-functional teams and interpreting data-driven results. These abilities are crucial for maximizing app visibility, downloads, and user engagement in a highly competitive landscape.

What are some typical challenges someone might face in an app store optimization role?

Professionals in App Store Optimization often face challenges such as staying up-to-date with evolving app store algorithms, responding quickly to changes in user behavior, and balancing creativity with data-driven decision-making. You'll need to regularly test and refine keywords, visuals, and descriptions to maintain or improve app ranking, which can be time-consuming and requires ongoing analysis. Additionally, coordinating with product, marketing, and design teams to align ASO strategies across campaigns is common. Adapting rapidly and proactively identifying new opportunities will help you stay ahead in this dynamic role.

Does app store optimization work?

App Store Optimization (ASO) is an effective strategy for increasing an app's visibility and downloads in app stores. It involves optimizing app titles, keywords, and descriptions, and is a key skill for ASO specialists to improve app ranking and user acquisition.

Is app store optimization legal?

App Store Optimization (ASO) is a legal practice that involves improving app visibility and ranking through ethical techniques such as keyword optimization, quality app descriptions, and user engagement strategies. However, it must comply with app store guidelines and avoid deceptive practices like false reviews or misleading metadata. Staying informed about platform policies is essential for ASO professionals to ensure legal compliance.

What are popular job titles related to App Store Optimization jobs in Austin, TX?

For App Store Optimization jobs in Austin, TX, the most frequently searched job titles are:

What job categories do people searching App Store Optimization jobs in Austin, TX look for?

The top searched job categories for App Store Optimization jobs in Austin, TX are:

What cities near Austin, TX are hiring for App Store Optimization jobs?

Cities near Austin, TX with the most App Store Optimization job openings:

App Store Optimization jobs near you
Infographic showing various App Store Optimization job openings in Austin, TX as of August 2026, with employment types broken down into 100% Full Time. Highlights an 79% In-person, and 21% Remote job distribution, with an average salary of $113,229 per year, or $54.4 per hour.

Software Engineer

Apple Inc.

Austin, TX • On-site

$120 - $190/hr

Other

Posted 9 days ago

Apple rating

8.1

Company rating: 8.1 out of 10

Based on 683 frontline employees who took The Breakroom Quiz

6th of 30 rated technology retailers

Job description

Austin, Texas, United States Software and Services

At Apple, we focus deeply on our customers’ experience. Apple Ads brings this same approach to advertising, helping people find exactly what they’re looking for and helping advertisers grow their businesses. Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple News, and MLS Season Pass. Everything we do is designed for trust, connection, and impact: We respect user privacy, integrate advertising thoughtfully into the experience, and deliver value for advertisers of all sizes—from small app developers to big, global brands. Because when advertising is done right, it benefits everyone.

Description

Ads Engineering builds ad tech the Apple way—privacy-preserving, user-centric, and built to scale. Our infrastructure supports massive real-time demand with low latency, precision, and global reach. Our work spans distributed systems, large-scale data infrastructure, LLMs, and Generative AI. We design and build best of breed systems for dealing with our complex and ever-growing platform needs that help deliver highly optimized advertising content to consumers.

Responsibilities
  • Build the foundational pieces of the next generation of Apple Ad’s systems
  • Implement low latency, highly - available, high volume internal and external facing services in a cloud environment.
  • Design and implement performant services created with the right principles to support rapid growth with minimal operational overheads
  • Collaborate with cross functional teams including Product Management, Data, SRE, etc. to design and implement systems that can handle a variety of Ads use cases.
Minimum Qualifications
  • 2 or more years of industry experience building scalable micro services or data driven platforms
  • Strong computer science fundamentals
  • Prior experience with OOPS programming (eg., Java/C++ or equivalent)
  • Familiarity with cloud paradigms ( e.g AWS or GCP )
  • Expertise in building backend distributed systems
  • Experience with creating solutions using public cloud technologies and APIs
  • Strong understanding of Micro-service design and high-scale performance tuning
  • Expertise in relational and non relational datastore
  • Proficiency in data processing technologies (e.g Kafka, Spark, Flink )
  • Strong problem solving and debugging skills
  • A desire to work in a fast-paced work environment
  • Bachelor's degree in Computer Science/Engineering discipline or equivalent
Preferred Qualifications
  • Master's degree preferred
  • 5+ years of experience in software engineering
  • Proficiency in Java
  • Prior experience in advertising industry is a plus

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace

Learn about reasonable accommodations for job applicants

Apple accepts applications to this posting on an ongoing basis.

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About Apple

Sourced by ZipRecruiter

Imagine what you could do here! At Apple, new ideas have a way of becoming extraordinary products, services, and customer experiences very quickly. Bring passion and dedication to your job and there's no telling what you could accomplish. Dynamic, intelligent people and inspiring, innovative technologies are the norm here. The people who work here have reinvented entire industries with all Apple Hardware products. The same real passion for innovation that goes into our products also applies to our practices strengthening our dedication to leave the world better than we found it.

Industry

Computer and electronic product manufacturing

Company size

10,000+ Employees

Headquarters location

Cupertino, CA, US

Year founded

1976

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