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App Optimization Jobs in Massachusetts (NOW HIRING)

Cheez

Product Manager @ Social app startup

Lowell, MA · On-site

Cheez is a new app that sends you the pictures that your friends take of you, powered by facial ... and optimization * Conduct user research, usability testing, and competitive analysis to inform ...

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App Optimization information

What are some common challenges faced by professionals in app optimization roles?

App Optimization professionals often face challenges such as balancing user experience improvements with app performance, staying updated with rapidly changing app store algorithms, and interpreting large volumes of user data to inform decisions. Additionally, working cross-functionally with developers, designers, and marketers requires effective communication and negotiation to prioritize features and updates. It's also common to manage multiple testing cycles, analyze A/B test outcomes, and respond quickly to user feedback or technical issues. Overcoming these challenges requires adaptability, a proactive approach to learning, and strong analytical skills.

What is an app optimization?

An App Optimization job focuses on improving the performance, visibility, and user experience of mobile applications. This includes tasks such as App Store Optimization (ASO), performance tuning, A/B testing, and user engagement analysis. Professionals in this role work to increase app downloads, enhance speed, fix bugs, and improve retention rates. They often collaborate with developers, marketers, and data analysts to ensure the app performs effectively across different devices and platforms.

What are the key skills and qualifications needed to thrive in app optimization, and why are they important?

To excel in App Optimization, you need a solid understanding of mobile platforms, user experience (UX) design principles, and analytics, often supported by a relevant degree in computer science or a related field. Expertise with tools like Google Firebase, App Store Connect, A/B testing platforms, and analytics dashboards is commonly required, and certifications in app analytics or UX can be advantageous. Strong problem-solving skills, attention to detail, and the ability to collaborate across product, marketing, and development teams help you stand out. These skills ensure that apps achieve maximum performance, user retention, and competitive placement in app marketplaces.

What are the most commonly searched types of App Optimization jobs in Massachusetts? The most popular types of App Optimization jobs in Massachusetts are:
What are popular job titles related to App Optimization jobs in Massachusetts? For App Optimization jobs in Massachusetts, the most frequently searched job titles are:
What job categories do people searching App Optimization jobs in Massachusetts look for? The top searched job categories for App Optimization jobs in Massachusetts are:
What cities in Massachusetts are hiring for App Optimization jobs? Cities in Massachusetts with the most App Optimization job openings:
App Optimization jobs near you
Infographic showing various App Optimization job openings in Massachusetts as of July 2026, with employment types broken down into 74% Full Time, and 26% Contract. Highlights an 70% In-person, and 30% Remote job distribution.

App Store Optimization Specialist

DraftKings

Boston, MA

Full-time

Re-posted 23 days ago

DraftKings rating

8.4

Company rating: 8.4 out of 10

Based on 22 frontline employees who took The Breakroom Quiz

3rd of 15 rated gambling companies

Job description

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It's transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We're not waiting for the future to arrive. We're shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.

The Crown Is Yours

As an ASO Specialist, you'll help shape how millions of customers discover and engage with our mobile apps. You'll drive App Store Optimization initiatives that improve visibility, increase conversion rates, and support sustainable organic growth across the Apple App Store and Google Play Store. Working closely with Creative, Marketing, Analytics, and Engineering teams, you'll turn insights into action, optimize customer acquisition experiences, and help ensure our app listings remain competitive in a fast-moving marketplace. Your work will directly influence how customers find, evaluate, and engage with our apps.

What you'll do as an ASO Specialist

  • Execute App Store Optimization initiatives across app listings, including metadata updates, keyword optimization, and creative asset refreshes.

  • Conduct keyword research, competitive analysis, and market assessments to identify opportunities to improve visibility and organic acquisition.

  • Support experimentation efforts by setting up, quality checking, monitoring, and analyzing A/B tests across app store listings.

  • Analyze performance metrics, including installs, conversion rates, keyword rankings, and organic growth trends, and translate findings into actionable recommendations.

  • Partner with Creative, Marketing, Analytics, and Engineering teams to implement optimization strategies and support business priorities.

  • Maintain app store listings to align with seasonal campaigns, app releases, feature launches, promotions, and evolving customer needs.

  • Monitor app store algorithm changes, industry trends, and competitor activity to identify emerging opportunities and risks.

  • Track and report on key performance indicators, helping measure the impact of optimization initiatives and inform future strategy.

What you'll bring

  • A Bachelor's Degree in Marketing, Business, Analytics, or a related field.

  • At least three years of experience in App Store Optimization, with experience driving organic growth and conversion optimization for mobile apps.

  • Knowledge of app store ranking factors, search algorithms, and mobile acquisition best practices.

  • Experience working with App Store Connect, Google Play Console, Sensor Tower, AppTweak, or similar optimization and analytics platforms.

  • Strong analytical skills with experience using Excel or comparable data analysis tools to identify trends and uncover opportunities.

  • Familiarity with A/B testing methodologies and a data-driven approach to measuring performance.

  • Strong attention to detail, organizational skills, and the ability to manage multiple priorities in a fast-paced environment.

  • Excellent written and verbal communication skills, with the ability to present insights and recommendations to cross-functional stakeholders.

#LI-MZ1

#AC2025

Join Our Team

We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is 89,600.00 USD - 112,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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