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Analytics Director Jobs in Miami, FL (NOW HIRING)

The ideal candidate will own the analytics layer end-to-end, including the development of scalable ... autonomy, direct executive visibility, strong engineering standards, and significant ownership ...

Payroll Analyst

Hollywood, FL · Hybrid

$85K - $105K/yr

This is a direct-hire, full-time opportunity with onsite work required for the first several months ... Analyze payroll data flows and identify opportunities for process improvement * Develop and ...

Payroll Analyst

Hollywood, FL · Hybrid

$85K - $105K/yr

This is a direct-hire, full-time opportunity with onsite work required for the first several months ... Analyze payroll data flows and identify opportunities for process improvement * Develop and ...

The Risk & Analytics team makes crucial decisions that direct Affirm's business strategy. Our team designs and runs experiments to decide which product features to launch and which marketing ...

Direct experience with crypto/blockchain analytics. * Startup experience is highly preferred. * Expertise with data visualization tools like Tableau or Looker. What We Offer * Competitive salary and ...

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Showing results 1-20

Analytics Director information

See Miami, FL salary details

$67.9K

$151.2K

$233.9K

How much do analytics director jobs pay per year?

As of May 28, 2026, the average yearly pay for analytics director in Miami, FL is $151,229.00, according to ZipRecruiter salary data. Most workers in this role earn between $107,100.00 and $172,200.00 per year, depending on experience, location, and employer.

What Does an Analytics Director Do?

An analytics director oversees the data analytics and data warehousing departments at a company. As an analytics director, you take the lead on all data analytics systems and ensure your department aligns with the company’s priorities. You research and develop strategies to improve the analytics of your company. You collaborate with your team along with other members of your company’s senior leadership to influence data capabilities and competencies in the company. Your responsibilities include adopting appropriate tools and software to drive innovation. Other duties include staying informed on the latest industry trends in data analytics.

What are the key skills and qualifications needed to thrive as an Analytics Director, and why are they important?

To thrive as an Analytics Director, you need strong analytical abilities, expertise in statistical methods, advanced data modeling, and typically a degree in mathematics, statistics, computer science, or a related field. Familiarity with tools such as SQL, Python or R, data visualization platforms (e.g., Tableau, Power BI), and experience with big data systems are common requirements. Exceptional leadership, strategic thinking, and communication skills help drive cross-functional projects and translate complex data into actionable insights for stakeholders. These skills and qualities are essential to effectively lead analytics teams, influence business decisions, and deliver measurable value to the organization.

What are some common challenges faced by an Analytics Director and how can they be addressed?

Analytics Directors often encounter challenges such as aligning analytics initiatives with overall business goals, managing and integrating data from multiple sources, and communicating complex findings to non-technical stakeholders. To address these, it's important to foster close collaboration with business leaders, invest in scalable data infrastructure, and develop strong communication skills within the analytics team. Building a culture of data-driven decision-making and continuous learning also helps overcome these obstacles and ensures the analytics function delivers real value.

What is the difference between Analytics Director vs Data Scientist?

AspectAnalytics DirectorData Scientist
Required CredentialsBachelor's or Master's in Business, Analytics, or related fields; often prefers experience over certificationsBachelor's or Master's in Computer Science, Statistics, or related fields; may have certifications like Certified Analytics Professional
Work EnvironmentLeads analytics teams, collaborates with executives, oversees strategyAnalyzes data, builds models, and develops algorithms, often working independently or in small teams
Employer & Industry UsageCommon in corporate, finance, marketing, and consulting firmsFound in tech companies, research institutions, and data-driven industries

The Analytics Director focuses on leading analytics strategies and managing teams, while Data Scientists primarily analyze data and develop models. Both roles require strong analytical skills, but the Director has a broader leadership and strategic focus.

What are the most commonly searched types of Analytics jobs in Miami, FL? The most popular types of Analytics jobs in Miami, FL are:
What are popular job titles related to Analytics Director jobs in Miami, FL? For Analytics Director jobs in Miami, FL, the most frequently searched job titles are:
What cities near Miami, FL are hiring for Analytics Director jobs? Cities near Miami, FL with the most Analytics Director job openings:
Infographic showing various Analytics Director job openings in Miami, FL as of May 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $151,229 per year, or $72.7 per hour.
Director of Analytics

Director of Analytics

Blue Compass RV

Fort Lauderdale, FL • On-site

Full-time

Posted 8 days ago


Blue Compass RV rating

6.1

Company rating: 6.1 out of 10

Based on 27 frontline employees who took The Breakroom Quiz

98th of 137 rated car dealerships


Job description

Director of Marketing Analytics
Blue Compass RV is seeking a Director of Marketing Analytics to lead the transformation of data into a competitive advantage across our marketing organization. This role is responsible for building a performance-driven analytics function that directly impacts revenue, lead quality, and marketing efficiency.
This leader will bring a hands-on, operator mindset, with proven experience owning KPIs tied to lead generation, showroom traffic, unit sales, and marketing ROI. The ideal candidate thrives in a fast-paced, decentralized retail environment and understands the nuances of multi-location performance marketing.
WHAT YOU'LL DO
  • Own end-to-end marketing performance measurement, directly tying campaign activity to revenue outcomes, including leads, appointments, showroom visits, and unit sales.
  • Define, implement, and continuously optimize core KPIs, including:
    • Cost per Lead (CPL)
    • Cost per Sale (CPS)
    • Lead-to-Appointment Rate
    • Appointment-to-Sale Conversion Rate
    • Inventory Turn Rate (marketing-influenced)
    • Return on Ad Spend (ROAS)
    • Customer Acquisition Cost (CAC)
  • Lead the development of a closed-loop attribution model, connecting digital engagement to offline sales across dealership systems and CRM platforms.
  • Partner closely with Sales, Operations, and Field Leadership to align marketing analytics with store-level performance and revenue goals.
  • Build and scale real-time dashboards and reporting frameworks that provide visibility from executive-level summaries down to individual store and campaign performance.
  • Analyze channel-level performance (Paid Search, Paid Social, OEM programs, third-party marketplaces, email, website) and drive continuous optimization based on data.
  • Develop advanced models for:
    • Lead scoring and quality segmentation
    • Customer lifecycle and repurchase behavior
    • Inventory-based marketing optimization
    • Forecasting demand and budget allocation
  • Lead experimentation frameworks (A/B testing, geo testing, incrementality testing) to validate marketing impact and improve efficiency.
  • Establish and enforce best practices in data governance, tagging, tracking, and data integrity across all platforms.
  • Translate complex data into clear, actionable insights for executive leadership, influencing strategic decisions and investment allocation.
  • Build and mentor a high-performing analytics team, fostering a culture of accountability, curiosity, and measurable impact.
  • Develop deep expertise with the vendors and systems we use.
  • Identify and vet alternative technical solutions when appropriate.

WHAT YOU NEED TO SUCCEED
  • Bachelor's degree in Marketing Analytics, Data Science, Business, or related field (Master's preferred).
  • 7+ years of hands-on marketing analytics experience, with direct ownership of performance KPIs in Automotive, RV, Motorsports, or similar high-value retail industries.
  • Proven experience in a multi-location or dealer group environment, with a deep understanding of localized marketing performance and regional variability.
  • Demonstrated success improving key business outcomes such as:
    • Lead volume and quality
    • Conversion rates across the funnel
    • Marketing-driven revenue growth
    • Efficiency of media spend
  • Strong working knowledge of dealer systems, CRMs, and lead management processes, including how leads are handled, nurtured, and converted at the store level.
  • Expertise in tools such as:
    • Google Analytics (GA4), Google tag manager, Databricks, Rudderstack, MSFT Fabric
    • CRM platforms (Salesforce, HubSpot, DealerSocket, VinSolutions, etc.)
    • BI tools (Power BI, Tableau)
    • SQL, Python, and Excel
  • Experience building and operationalizing multi-touch attribution models and integrating online/offline data sources.
  • Strong analytical skills with the ability to work directly with large, complex datasets and uncover actionable insights.
  • Exceptional communication skills, with the ability to influence non-technical stakeholders, vendors, and drive action through data storytelling.
  • Highly organized, detail-oriented, and accountable, with a bias toward action and measurable results.
  • Passion for continuous testing, optimization, and performance improvement in a competitive retail environment.

What Blue Compass RV employees say

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