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Amazon Programmatic information

What is an Amazon Programmatic specialist?

An Amazon Programmatic specialist is a digital marketing professional who manages automated, data-driven advertising campaigns on Amazon’s platforms. They use Amazon DSP (Demand-Side Platform) to purchase display, video, and audio ads programmatically, targeting specific audiences and optimizing campaigns for performance. The role involves analyzing data, setting up targeting strategies, and maximizing ad spend efficiency to drive sales and brand awareness on Amazon.

What are the key skills and qualifications needed to thrive as an Amazon Programmatic specialist?

To thrive as an Amazon Programmatic Specialist, you need expertise in digital marketing, programmatic advertising strategies, campaign optimization, and a strong analytical background, often supported by a relevant degree or certifications. Familiarity with Amazon DSP, ad servers, audience targeting tools, and analytics platforms like Amazon Attribution or Google Analytics is essential. Exceptional communication, problem-solving, and project management skills set top performers apart in this role. These skills ensure effective campaign execution, insightful data analysis, and the ability to drive measurable results for clients or brands.

What are some common challenges faced by professionals working in Amazon Programmatic roles, and how can they be addressed?

Professionals in Amazon Programmatic roles often encounter challenges such as staying up-to-date with rapidly evolving ad technologies, managing complex campaign data, and optimizing performance across multiple platforms. To address these, it's important to develop strong analytical skills, maintain a proactive approach to learning about new Amazon DSP features, and collaborate closely with account managers, data analysts, and creative teams. Regular training and leveraging Amazon's support resources can help ensure you stay ahead in this dynamic field.

What is the difference between Amazon Programmatic vs Amazon Advertising Specialist?

AspectAmazon ProgrammaticAmazon Advertising Specialist
CredentialsExperience with programmatic ad platforms, digital marketing certificationsKnowledge of Amazon ad products, certifications like Amazon Advertising Certification
Work EnvironmentDigital marketing agencies, e-commerce teams, media buying firmsIn-house marketing teams, advertising agencies, e-commerce companies
Industry UsageUsed for automated ad buying across multiple platforms including AmazonFocuses on managing Amazon ad campaigns specifically
Search & Comparison IntentUnderstanding differences in ad buying methods on AmazonLearning campaign management and optimization on Amazon

Amazon Programmatic involves automated ad buying across multiple platforms, including Amazon, using programmatic technology. Amazon Advertising Specialist focuses specifically on managing and optimizing Amazon ad campaigns. While both roles require knowledge of Amazon ad products, the Programmatic role emphasizes automation and cross-platform strategies, whereas the Specialist concentrates on Amazon-specific campaign management.

What are popular job titles related to Amazon Programmatic jobs in Pennsylvania?

For Amazon Programmatic jobs in Pennsylvania, the most frequently searched job titles are:

What job categories do people searching Amazon Programmatic jobs in Pennsylvania look for?

The top searched job categories for Amazon Programmatic jobs in Pennsylvania are:

What cities in Pennsylvania are hiring for Amazon Programmatic jobs?

Cities in Pennsylvania with the most Amazon Programmatic job openings:

Amazon Programmatic jobs near you

Associate Director, Communications Planning

CMI Media Group

Philadelphia, PA • On-site

Full-time

Re-posted 6 days ago

Job description

The Opportunity: Shape the Future of Health Marketing
 
Are you a rising strategic talent eager to contribute to cutting-edge health marketing? CMI Media Group is seeking an Associate Director, Communications Planning to support the transformation from traditional communications planning to modern, outcome-driven strategy. This role is about contributing to the architecture of omnichannel strategies that integrate data, creativity, media, and technology to drive measurable business growth for the world's leading pharmaceutical and healthcare brands.
 
This position is for a hands-on practitioner who can simplify the complex, influence stakeholders, and execute with precision. You will play a vital role in uncovering powerful consumer insights, shaping customer decision journeys, and ensuring every marketing dollar works harder to deliver tangible results. If you're passionate about solving complex marketing challenges, distilling them into simple, inspiring narratives, and driving real-world impact, this is your opportunity to make a significant contribution.
 
What You'll Do:
  • Support Strategic Transformation: Contribute to the evolution of our strategic offerings, helping to ensure marketing acts as a powerful growth engine for our clients and the agency.
  • Collaborate & Communicate: Align strategy with cross-functional teams (creative, media, analytics, technology) and communicate complex strategic recommendations in simple, compelling narratives for internal and external audiences.
  • Contribute to New Business & Thought Leadership: Assist in elevating our strategic value proposition in new business pitches and support the creation of original research, whitepapers, and presentations that set industry standards.
  • Uncover & Apply Insights: Collaborate with Decision Sciences and Audience Intelligence to identify high-value customer segments, map customer decision journeys, and define unifying brand ideas that guide omnichannel engagement.
  • Ensure Executional Excellence: Support consistency and quality across all strategy-led initiatives, monitor adherence to strategic frameworks, and contribute to a continuous learning culture that optimizes strategy effectiveness in real-time.
  • Forge Strategic Partnerships: Maintain high-impact relationships with key platform partners (Google, Meta, Amazon, TikTok, healthcare data providers), translating innovations into strategic advantages for our clients.
What You'll Bring:
  • Experience: 7-8+ years of experience in marketing strategy, media planning, digital strategy, or a related field, ideally within the pharmaceutical, healthcare, or highly regulated industries.
  • Strategic Acumen: A proven track record of contributing to and supporting the development of commercially-driven, outcome-focused strategies that deliver measurable business results.
  • Omnichannel & Digital Expertise: Hands-on experience across paid, owned, and earned media, eCommerce, programmatic, and emerging technologies, with a deep understanding of marketing technology.
  • Data Literacy & Analytics: Ability to interpret complex data sets and transform them into actionable marketing strategies, including familiarity with AI-driven insights and attribution modeling.
  • Collaboration & Communication: Strong teamwork skills, with the ability to effectively communicate and simplify complex ideas into compelling narratives.
  • Customer Journey & Behavioral Science: Deep understanding of customer journeys and behavioral science.
  • Agility & Experimentation: A mindset of continuous learning, testing, and refining strategies based on performance signals.
  • Multi-Disciplinary Knowledge: Experience working across at least two or more marketing disciplines (e.g., omnichannel media, brand strategy, performance marketing, analytics, content strategy).
Why CMI Media Group?
 At CMI Media Group, we believe in "All for Good." We are a group of hearts and minds who want to make a difference and celebrate being different. We offer:
  • Impactful Work: Contribute to meaningful health outcomes by shaping strategies for leading pharmaceutical brands.
  • Growth & Development: Be part of an agency recognized for talent retention and employee development, with a strong mentorship program and leadership training.
  • Inclusive Culture: Join a company built on inclusion and diversity, with vibrant Employee Community Groups (ECGs) like AZAP, BRAAVE, HERstory, Mi Gente Unidos, PLUS+, Shalom, Thrive, and GEMS, fostering a sense of belonging for all.
  • Community Engagement: Extend your passion for service through our philanthropic initiatives and volunteer efforts.
  • Flexible Work: We value work-life balance and offer flexible working arrangements.
Ready to contribute to the future of health marketing? Apply today and help us drive "All for Good."

The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.