Amazon Brand Innovation Lab Jobs in California (NOW HIRING)

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world's top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people's lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.
We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.
Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.
About the Role:
TP-Link is seeking a results-driven Amazon Advertising Specialist to lead the strategy, execution, optimization, and performance of Amazon advertising campaigns across our growing portfolio of consumer products. This individual will be responsible for maximizing advertising efficiency while driving revenue growth, profitability, and brand visibility across Amazon's advertising ecosystem.
The ideal candidate is highly analytical, data-driven, and experienced managing significant Amazon advertising budgets. They understand how to leverage Amazon's advertising platform to improve campaign performance while collaborating cross-functionally with account management, marketing, creative, and e-commerce teams.
Requirements
Develop, execute, and optimize Amazon Advertising strategies that drive sales growth, profitability, and brand awareness.
Manage Amazon advertising campaigns across:

• Sponsored Products
• Sponsored Brands
• Sponsored Display
• Amazon DSP (Demand Side Platform)

Own campaign planning, launch, optimization, and ongoing performance management throughout the campaign lifecycle.
Conduct continuous keyword research, search term analysis, audience targeting, bid management, and campaign restructuring to improve advertising efficiency.
Monitor campaign performance daily and proactively optimize key performance metrics including:

• ROAS
• ACOS
• TACOS
• CTR
• Conversion Rate
• CPC

Analyze advertising performance, customer behavior, competitive activity, and marketplace trends to identify growth opportunities and recommend strategic initiatives.
Build recurring reporting dashboards and present actionable insights, optimization results, and future recommendations to stakeholders.
Partner closely with Amazon Account Managers, Brand Marketing, Creative, Product Marketing, and E-commerce teams to align advertising initiatives with product launches, promotions, seasonal events, and overall business objectives.
Test and evaluate new Amazon advertising features, targeting capabilities, campaign types, and beta programs to continuously improve campaign performance.
Manage advertising budgets responsibly while maximizing return on investment.
Stay current on Amazon Advertising platform updates, best practices, industry trends, and emerging technologies.
Qualifications:

• Bachelor's degree in Marketing, Business, Advertising, or a related field.
• 3+ years of hands-on Amazon Advertising (PPC) and Amazon Ads (AMS) experience is a must.
• Proven experience managing Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
• Strong understanding of Amazon Advertising metrics including ROAS, ACOS, TACOS, CTR, CPC, and conversion rate optimization.
• Experience with keyword research, bid optimization, audience targeting, and campaign structure optimization.
• Strong analytical skills with the ability to interpret large datasets and make data-driven decisions.
• Advanced Excel skills and experience creating performance reports and dashboards.
• Excellent communication and presentation skills.

Preferred

• Experience managing Amazon DSP campaigns.
• Experience managing large monthly advertising budgets.
• Experience with Amazon Marketing Cloud (AMC) or Amazon Marketing Stream.
• Familiarity with third-party Amazon advertising platforms such as Pacvue, Perpetua, Helium 10, Jungle Scout, Quartile, or similar tools.
• Experience supporting consumer electronics or CPG brands.

What Success Looks Like

• Improved ROAS while reducing ACOS/TACOS.
• Increased sales and market share through optimized advertising strategies.
• Consistent campaign optimization based on actionable performance insights.
• Effective cross-functional collaboration that supports product launches and promotional initiatives.
• Continuous adoption of Amazon advertising best practices and emerging platform capabilities.

Benefits
Salary range: $75,000 $100,000 annually

• Fully paid medical, dental, and vision insurance (partial coverage for dependents)
• Contributions to 401k funds
• Bi-annual reviews, and annual pay increases
• Health and wellness benefits, including free gym membership
• Quarterly team-building events

At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.
Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.