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Agency Strategy Jobs in Florida (NOW HIRING)

WE ARE A creative agency powered by social connections. That means we thrive on what's trending and ... Oversee social media strategy development by leading the development of innovative and effective ...

WE ARE A creative agency powered by social connections. That means we thrive on what's trending and ... Oversee social media strategy development by leading the development of innovative and effective ...

WE ARE A creative agency powered by social connections. That means we thrive on what's trending and ... Oversee social media strategy development by leading the development of innovative and effective ...

Provide strategic oversight of performance across multiple carrier relationships within an agency distribution model. * Act as a primary GEICO representative to carrier partners, leading discussions ...

Growth Manager - Agency

Sarasota, FL · Remote

$65K - $85K/hr

Our team provides actionable insights, strategic playbooks, and complete transparency into every measurable activity driving program growth. As a Platinum Impact partner and a preferred agency across ...

Provide strategic oversight of performance across multiple carrier relationships within an agency distribution model. * Act as a primary GEICO representative to carrier partners, leading discussions ...

Showing results 21-40

Agency Strategy information

How does an agency strategy professional typically collaborate with creative and account teams to deliver successful client campaigns?

Agency Strategy professionals play a central role in connecting creative and account teams by translating client objectives into actionable insights and clear strategic direction. They often facilitate brainstorming sessions, guide campaign messaging, and ensure that creative concepts align with the overall brand strategy. Regular collaboration and feedback loops are common, as strategists help account teams understand market trends and consumer behavior, while also ensuring that creative outputs effectively address client goals. This cross-functional teamwork is key to delivering cohesive and impactful campaigns.

What is the difference between Agency Strategy vs Digital Marketing Specialist?

AspectAgency StrategyDigital Marketing Specialist
CredentialsTypically requires a degree in marketing, business, or related fields; certifications like Google Ads or HubSpot are commonOften requires similar degrees and certifications; focus on specific digital tools and platforms
Work EnvironmentStrategic planning within agencies, collaborating with clients and teamsExecuting digital campaigns, analyzing data, and optimizing online marketing efforts
Employer & Industry UsageUsed in marketing agencies, consulting firms, and corporate marketing teamsCommon in companies with in-house marketing teams and digital agencies

Agency Strategy focuses on developing overall marketing plans and client strategies within agencies, while Digital Marketing Specialists execute and optimize digital campaigns. Both roles require marketing knowledge and certifications but differ in scope and daily tasks.

What are the key skills and qualifications needed to thrive in agency strategy?

To excel in Agency Strategy, you need a solid background in marketing, business analysis, and strategic planning, often supported by a relevant degree or experience in advertising or communications. Familiarity with market research tools, analytics platforms, and presentation software like Google Analytics, Tableau, and PowerPoint is typically expected. Exceptional communication, problem-solving, and relationship-building abilities help strategists stand out by fostering collaboration and client trust. These skills are crucial for developing effective campaigns, driving business growth, and ensuring alignment between client goals and agency execution.

What is agency strategy?

Agency strategy refers to the planning and direction-setting activities performed by an advertising, marketing, or creative agency to help clients achieve their business goals. It involves analyzing market trends, understanding target audiences, and developing comprehensive plans that guide creative campaigns and communications. Professionals in agency strategy work closely with clients and internal teams to align objectives, measure performance, and adapt tactics for optimal results. Their role is crucial in ensuring that all agency efforts are cohesive and effective in delivering value.

Talent Network Application - Sr. Public Relations Strategist

The Strategic Firm

Orlando, FL

Full-time

Medical, Retirement, PTO

Re-posted 26 days ago


Job description

Join Our Talent Network!

We're always eager to connect with talented professionals who share our passion and values. Your resume will be reviewed for consideration when this position is open again.


Senior Public Relations Strategist

We exist to do meaningful work that makes a difference in people's lives. Curley & Pynn Public Relations partners with mission-driven leaders to navigate pivotal moments - from fundraising campaign milestones to leadership transitions to program launches - with smart, strategic communications that build trust, strengthen reputations and move missions forward. Much of our work is with nonprofits planning and executing fundraising campaigns, and we also support select corporate clients whose work drives positive change in their industries and communities.

We're building a destination firm - the first choice for clients seeking expert counsel, for partners who refer them, and for the best and brightest professionals looking to grow their careers. Here, you'll join a team that lives by our values: People First, Give a Shit, Hustle, Win as a Team, and Commit to Candor. We have each other's backs, care deeply about the work, move with urgency, celebrate collective wins, and speak the truth - even when it's uncomfortable - because that's what great counselors do.

The senior public relations strategist is a high-impact leader responsible for driving the success of multiple, complex client engagements. You will serve as a primary strategic advisor to senior-level client contacts, guiding them through pivotal moments with communications that build trust, protect and enhance reputations and move missions forward. This is a hands-on role for an experienced PR professional who excels at leading teams, shaping big-picture strategies, and delivering measurable results.

Senior strategists at Curley & Pynn are expected to:

  • Oversee multiple accounts with complex, high-profile projects, ensuring measurable results are delivered efficiently and on budget.
  • Serve as a trusted counselor to executives, proactively identifying opportunities and anticipating challenges before they arise.
  • Support new business development efforts, from cultivating relationships to shaping and closing proposals.
  • Consistently contribute to industry thought leadership through speaking engagements, bylined articles and active leadership in professional and community organizations.
  • Mentor, manage and develop talent across the agency, fostering a culture of collaboration, accountability and professional growth.
  • Stay at the forefront of emerging trends, issues and technologies, and guide their integration into client and agency strategies.


Responsibilities

  • Strategic Program Leadership: Lead the design, execution and evaluation of multi-channel, integrated communications programs that achieve client objectives. Align strategies with business goals, manage budgets and ensure cross-functional collaboration.
  • Executive-Level Client Consulting: Build deep relationships with client leadership teams, providing counsel on communications, stakeholder engagement, issue management and crisis response.
  • Business Development & Agency Growth: Identify and secure opportunities to expand current accounts, lead the pursuit of new business and represent the agency in key industry and community settings.
  • Team Management & Talent Development: Manage and mentor team members. Lead by example in setting and maintaining agency service standards.
  • Writing & Content Development: Produce and oversee the creation of high-quality content that advances client narratives and agency thought leadership.
  • Media Relations: Shape and drive media strategies that secure meaningful coverage. Leverage relationships with national, trade and regional outlets to position clients as leaders in their sectors.
  • Innovation & Technology Leadership: Champion the use of emerging tools and AI applications to improve research, insight gathering, creative development and measurement. Provide guidance to clients on leveraging new platforms and technologies.
  • Measurement & Impact Reporting: Own the development and presentation of results dashboards and reports, ensuring outcomes are tied to client ROI and business objectives.

Qualifications

  • Bachelor's degree in public relations, communications, or related field (Master's degree or APR preferred)
  • 8+ years of progressive PR experience, with strong agency experience and a proven record in strategic account leadership
  • Demonstrated success managing high-profile accounts and complex, multi-channel campaigns
  • Exceptional people management skills with experience in mentoring and developing teams
  • Proven ability to pitch and secure high-value media coverage at the national and industry levels
  • Strong portfolio of writing and strategic communications work
  • Proficiency with PR and digital tools for media monitoring, analytics and content creation; expertise in integrating emerging technologies and AI into communications strategies
  • Ability to thrive in a fast-paced, high-accountability environment while managing multiple priorities
  • Strong presentation skills with the ability to clearly convey ideas and confidently interact with clients and external audiences


Working at Curley & Pynn

At Curley & Pynn, you will join a team offering decades of collective experience managing award-winning public relations and marketing communications programs. We pride ourselves on hiring the best, growing the best and demanding the best from ourselves and others, so we can be essential to the brands we represent.

Curley & Pynn observes a hybrid work schedule, working in-person at our Orlando office Monday through Wednesday and virtually on Thursday and Friday. Our working hours are 8:30 a.m. to 5:30 p.m.

Compensation packages include:

  • 15 days of paid time off
  • Paid medical benefits (80%)
  • 401(k) matching
  • Quarterly profit sharing
  • New business incentives
  • Paid association membership and attendance at events
  • Credentialing support