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Advertising Traffic Manager Jobs in Foley, AL (NOW HIRING)

OWA

Digital Marketing Mgr

Foley, AL · On-site

Own and execute OWA's paid digital advertising across Google Search, Google Display, Meta Ads ... Build and maintain digital reporting dashboards tracking traffic, conversion, cost-per-acquisition ...

OWA

Digital Marketing Mgr

Foley, AL · On-site

Own and execute OWA's paid digital advertising across Google Search, Google Display, Meta Ads ... Build and maintain digital reporting dashboards tracking traffic, conversion, cost-per-acquisition ...

Pensacola Bay Center

Event Manager

Pensacola, FL · On-site

$60 - $90/hr

Third parties may engage in targeted advertising using this data.We and authorized third parties ... traffic to and on our Digital Services (for example, we can count how many people have looked at a ...

New

Lennar

New Home Consultant

Foley, AL · On-site

This role requires proactive sales techniques, customer relationship management, and a strong ... advertising strategies, and customer demographics. * Monitor and record daily customer traffic ...

Lennar

New Home Consultant

Foley, AL · On-site

This role requires proactive sales techniques, customer relationship management, and a strong ... advertising strategies, and customer demographics. * Monitor and record daily customer traffic ...

All JobsAdvertising Traffic JobsAdvertising Traffic Manager JobsAdvertising Traffic Manager Jobs in Foley, AL

Advertising Traffic Manager information

See Foley, AL salary details

$59.1K

$64.2K

$68K

How much do advertising traffic manager jobs pay per year?

As of Sep 4, 2026, the average yearly pay for advertising traffic manager in Foley, AL is $64,185.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,000.00 and $66,300.00 per year, depending on experience, location, and employer.

What is an advertising traffic manager?

The job of an advertising traffic manager is to implement ads and marketing campaigns on behalf of a client. Your duties in this career include meeting with your clients to understand the scope of the strategy and then implementing it. You come up with the budget, schedule a publication date for the campaign, negotiate broadcast and print media spots for the campaign, and develop online components, including social media and email marketing. A major part of your responsibilities is to develop appropriate ways to track the success of your campaign.

What are the key skills and qualifications needed to thrive as an advertising traffic manager, and why are they important?

To thrive as an Advertising Traffic Manager, you need strong organizational skills, attention to detail, and a solid understanding of advertising processes, often supported by a degree in marketing, communications, or a related field. Familiarity with project management tools (like Asana or Trello), ad serving platforms, and digital asset management systems is typically required. Excellent communication, multitasking, and problem-solving skills are essential for coordinating between creative, media, and client teams. These abilities ensure that advertising campaigns are delivered on time, on budget, and to the desired quality standards.

How does an advertising traffic manager typically collaborate with creative and account teams to ensure campaign deadlines are met?

As an Advertising Traffic Manager, you act as the central point of communication between creative, account, and production teams. Your role involves setting clear timelines, monitoring project progress, and proactively identifying potential bottlenecks. Daily, you'll coordinate briefings, track deliverables, and adjust schedules when priorities shift, ensuring everyone stays aligned. Effective collaboration relies on strong organizational skills, adaptability, and the ability to diplomatically manage multiple stakeholders amid tight deadlines.

What is the difference between Advertising Traffic Manager vs Media Buyer?

AspectAdvertising Traffic ManagerMedia Buyer
Primary RoleCoordinates ad campaigns, manages schedules, and ensures timely delivery of adsPurchases ad space, negotiates rates, and plans media placements
Skills & CertificationsProject management, campaign tracking tools, basic analyticsNegotiation, media planning, familiarity with ad platforms
Work EnvironmentAdvertising agencies, digital marketing teamsMedia agencies, digital marketing firms

While both roles are essential in advertising campaigns, the Advertising Traffic Manager focuses on coordinating and managing the flow of ad campaigns, ensuring deadlines are met. The Media Buyer specializes in purchasing ad space and negotiating rates. Both roles often collaborate but serve distinct functions within the advertising process.

How much do advertising traffic managers make in the US?

Advertising traffic managers in the US typically earn a median annual salary of around $50,000 to $70,000, depending on experience, location, and industry. Salaries can increase with certifications, advanced skills in campaign management, and familiarity with advertising platforms like Google Ads or Facebook Business Manager.

What does an advertising traffic manager do in advertising?

An advertising traffic manager coordinates the scheduling, delivery, and tracking of advertising campaigns across various media platforms. They ensure that creative assets are correctly routed, deadlines are met, and campaigns run smoothly by working with creative teams, media buyers, and vendors, often using tools like project management software. Their role is essential for maintaining campaign efficiency and accuracy in advertising operations.
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What job categories do people searching Advertising Traffic Manager jobs in Foley, AL look for?

The top searched job categories for Advertising Traffic Manager jobs in Foley, AL are:

What cities near Foley, AL are hiring for Advertising Traffic Manager jobs?

Cities near Foley, AL with the most Advertising Traffic Manager job openings:

Advertising Traffic Manager jobs near you
Infographic showing various Advertising Traffic Manager job openings in Foley, AL as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $64,185 per year, or $30.9 per hour.

Digital Marketing Mgr

OWA

Foley, AL • On-site

Full-time

Re-posted 23 days ago

Job description

This role owns day-to-day execution and performance management across Google Ads, Meta advertising, SEO, email marketing, website performance, and digital analytics, with direct management of the Digital Marketing Coordinator. Critically, this role also serves as the strategic lead for OWA's social media efforts — providing paid social strategy, content direction guidance, and performance oversight to the existing social media team. The ideal candidate brings genuine fluency across both performance digital marketing and social media strategy, understanding how these channels work together to drive guest attendance and brand awareness. This is an opportunity to build something — to establish systems, optimize channels, and grow a digital and social function that is actively being brought in-house and scaled for the future.

DUTIES AND RESPONSIBILITIES:
  • Own and execute OWA's paid digital advertising across Google Search, Google Display, Meta Ads (Facebook/Instagram), TikTok Ads, and programmatic display — managing campaign setup, audience targeting, bidding strategy, budget pacing, and ongoing optimization
  • Serve as the strategic lead for OWA's social media efforts, providing paid social strategy, content direction, platform guidance, and performance oversight to the social media team across Instagram, Facebook, TikTok, and emerging channels
  • Develop and maintain an integrated social and digital strategy that ensures paid social, organic social, and broader digital efforts are working in concert toward shared attendance and revenue goals
  • Manage and optimize OWA's websites for performance, user experience, and search visibility; coordinate with web vendors or developers as needed for larger technical initiatives
  • Lead email marketing programs including audience segmentation, campaign planning, automation workflows, template oversight, and post-send performance analysis — working closely with the Digital Marketing Coordinator on production and deployment
  • Build and maintain digital reporting dashboards tracking traffic, conversion, cost-per-acquisition, and ROI across all digital and social channels; deliver regular performance reporting to the Marketing Manager and Director
  • Oversee keyword research, on-page SEO, metadata, and technical SEO initiatives across resort websites to improve organic search visibility
  • Manage Google Business Profiles, TripAdvisor, Yelp, and other review and listing platforms for applicable OWA entities, in coordination with the Digital Marketing Coordinator
  • Manage the Digital Marketing Coordinator, providing clear direction, workflow oversight, and professional development support; leverage the coordinator’s existing email and website execution skills to maximize team output
  • Manage digital advertising budgets, invoice tracking, and vendor relationships; deliver pacing and performance reports on a regular cadence
  • Oversee OTA advertising partnerships (Expedia, TripAdvisor, etc.) and evaluate emerging digital platforms relevant to the tourism and amusement industry
  • Partner with the Creative Services Manager on digital-first ad creative, social content assets, email templates, and web graphics, ensuring assets meet platform specs and performance expectations
  • Monitor digital and social competitor activity and regional tourism marketing trends to identify opportunities and inform ongoing strategy
  • Collaborate cross-functionally with the Social Media, PR, and Partnerships teams to ensure all digital and social efforts are aligned with broader marketing initiative
QUALIFICATIONS:
  • 4–6 years of digital marketing experience with demonstrated hands-on execution across paid digital advertising, social media strategy, SEO, and email marketing
  • Proficiency with Google Ads (Search and Display) and Meta Ads Manager required; experience managing active campaigns and optimizing against performance metrics including ROAS, CPA, and conversion rate
  • Meaningful background in social media strategy — not just paid social execution, but a genuine understanding of platform dynamics, content strategy, community engagement, and how organic and paid social work together to drive results
  • Experience with TikTok Ads and/or TikTok content strategy a strong plus given the platform's growing importance in the tourism and amusement space
  • Comfortable operating as the primary executor of digital and social campaigns with strategic direction provided — this role thrives in a collaborative environment, not a vacuum
  • Experience managing digital advertising budgets and delivering performance reporting to senior leadership
  • Familiarity with programmatic advertising platforms and OTA marketing programs a strong plus
  • Experience with email marketing platforms (Klaviyo, Mailchimp, Constant Contact, or similar) including segmentation, automation, and performance analysis
  • Working knowledge of Google Analytics (GA4), Google Search Console, and SEO best practices
  • Experience managing or mentoring junior team members; comfortable providing strategic direction to a social media team while maintaining accountability for performance
  • Strong analytical mindset with the ability to translate performance data into clear, actionable reporting for non-technical stakeholders
  • Background in tourism, amusement, hospitality, or entertainment digital marketing preferred
  • Highly organized, self-directed, and comfortable managing multiple active campaigns simultaneously in a fast-paced, high-volume, multi-entity environment
  • Bachelor's degree in Marketing, Digital Marketing, Communications, or related field
Interested applicants can apply directly to www.visitowa.com/employment.
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