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Advertising Optimization Specialist Jobs (NOW HIRING)

University of Utah

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Digital SEO Specialist

Salt Lake City, UT

Digital SEO Specialist Job Summary As an SEO Specialist, you will play a pivotal role on the ... digital advertising campaigns. * Technical SEO & Site Hygiene: Conduct regular technical site ...

Chrisad, Inc.

SEO Specialist

San Rafael, CA

Chrisad is looking for a results-driven SEO Specialist, to maximize the volume of inbound organic ... BA/BS degree in Digital Media, Advertising, Marketing, Communications, technical field. * Minimum ...

chrisad, inc.

SEO Specialist

San Rafael, CA · On-site

Chrisad is looking for a results-driven SEO Specialist, to maximize the volume of inbound organic ... BA/BS degree in Digital Media, Advertising, Marketing, Communications, technical field. * Minimum ...

Flynn Wright

PR SEO Specialist

Des Moines, IA · On-site

Description We're looking for a PR & SEO specialist to develop and execute content, SEO, and ... Bachelor's degree in marketing, communications, public relations, journalism, advertising, or a ...

Flynn Wright

PR SEO Specialist

Des Moines, IA · On-site

Description: We're looking for a PR & SEO specialist to develop and execute content, SEO, and ... Bachelor's degree in marketing, communications, public relations, journalism, advertising, or a ...

Amsive

SEO Specialist

Manhattan, NY · On-site

The SEO Specialist will be responsible for supporting Amsive's organic programs, leading SEO and ... Bachelor's degree in marketing, advertising, communications, business, or a related area   * 2 ...

Flynn Wright

PR SEO Specialist

Des Moines, IA · On-site

We're looking for a PR & SEO specialist to develop and execute content, SEO, and digital strategies ... Bachelor's degree in marketing, communications, public relations, journalism, advertising, or a ...

Amsive

SEO Specialist

Manhattan, NY · On-site

$60K/yr

The SEO Specialist will be responsible for supporting Amsive's organic programs,leading SEO and ... Bachelor's degree in marketing, advertising, communications, business, or a related area * 2-3+ ...

Collabera

SEO Specialist

Eagan, MN

Title: SEO Specialist (PPC Strategist) Location: Eagan, MN Duration: 4 month (may extend ... of online advertising platforms - experience with Marin or Kenshoo desirable Proficient with ...

Amsive LLC

SEO Specialist

Manhattan, NY · On-site

What we are looking for The SEO Specialist will be responsible for supporting Amsive's organic ... Bachelor's degree in marketing, advertising, communications, business, or a related area * 2-3+ ...

JDI Distribution

SEO Specialist

Redlands, CA · On-site

$22 - $27/hr

Familiarity with PPC advertising and ability to collaborate with paid media teams. * Strong communication skills, with the ability to translate technical SEO concepts to non-technical stakeholders.

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Advertising Optimization Specialist information

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How much do advertising optimization specialist jobs pay per year?

As of Sep 13, 2026, the average yearly pay for advertising optimization specialist in the United States is $82,994.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $116,500.00 per year, depending on experience, location, and employer.

What are popular job titles related to Advertising Optimization Specialist jobs?

For Advertising Optimization Specialist jobs, the most frequently searched job titles are:

Infographic showing various Advertising Optimization Specialist job openings in the United States as of August 2026, with employment types broken down into 85% Full Time, 12% Part Time, and 3% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $82,994 per year, or $39.9 per hour.

Search Engine Optimization Specialists

Campus, IL • On-site

University of Utah
Colleges, Universities, and Professional Schools • 10K+ employees
Learn more about University of Utahexternal

$68K - $78K/yr

Full-time

Retirement

Posted 13 days ago

University Of Utah rating

6.9

Company rating: 6.9 out of 10

Based on 161 frontline employees who took The Breakroom Quiz

Job description

Details
Open Date 09/01/2026 Requisition Number PRN46138B Job Title Search Engine Optimization Specialists Working Title Digital SEO Specialist Career Progression Track P00 Track Level P3 - Career FLSA Code Professional Patient Sensitive Job Code? No Standard Hours per Week 40 Full Time or Part Time? Full Time Shift Day Work Schedule Summary
Monday through Friday, 9:00 - 5:00 pm
VP Area President Department 00339 - Marketing & Communications Location Campus City Salt Lake City, UT Type of Recruitment External Posting Pay Rate Range $68,000 - $78,000 Close Date 11/26/2026 Priority Review Date (Note - Posting may close at any time) Job Summary
As an SEO Specialist, you will play a pivotal role on the University of Utah Marketing and Communication's Digital Team, serving as the subject matter expert driving organic search visibility, technical site performance, and content discoverability across our university's web ecosystem. Reporting directly to the Associate Director of Digital Research and Operations, you will work in direct, daily partnership on strategic search initiatives-aligning search engine optimization with broader marketing, web accessibility, and digital governance goals.
This role requires a balance of technical execution, SEO strategy and analytical insight. We are looking for a collaborative, proactive professional with strong hands-on SEO experience who thrives on solving technical web challenges and elevating university digital experiences.
Learn more about the great benefits of working for University of Utah: benefits.utah.edu

Responsibilities
Key Responsibilities:
  • Strategic Collaboration: Work in close, daily partnership with the Associate Director of Digital Research and Operations and the digital research team across all core SEO initiatives, establishing search performance benchmarks and aligning optimization efforts with university digital goals.
  • Digital Campaign & SEO Synergy Reporting: Partner with content strategy and research teams to analyze and report on organic search results, landing page performance, and organic traffic impact driven by high-traffic digital advertising campaigns.
  • Technical SEO & Site Hygiene: Conduct regular technical site audits across large-scale university web properties to identify and resolve issues related to crawlability, indexability, site speed, mobile usability, canonicalization, site architecture, and structured data.
  • Keyword & Content Optimization: Perform comprehensive keyword research and intent analysis to guide content creators, web managers, and research teams. Optimize metadata, headings, on-page copy, and internal linking structures to maximize organic visibility.
  • Search Analytics & Optimization: Track, analyze, and report on organic search performance, keyword rankings, backlink profiles, and conversion funnels using Google Analytics (GA4), Search Console, and enterprise SEO software.
  • A/B Testing & Search Experimentation: Design and execute SEO experiments, testing title tags, meta descriptions, and structural layout changes to improve click-through rates (CTR) and user engagement.
  • Branded Dashboard Development: Collaborate directly with the research team to design, build, and maintain branded, campus-partner-facing dashboards in Looker Studio and Tableau, ensuring data visualizations follow university brand standards and UI/UX best practices.
  • SEO & Accessibility Integration: Collaborate with web and content teams to ensure on-page SEO strategies align seamlessly with digital accessibility standards (WCAG 2.1 Level AA) and core web vitals.

Minimum Qualifications
EQUIVALENCY STATEMENT: 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor's degree = 4 years of directly related work experience).

Search Engine Optimization Specialist, III: Requires a bachelor's (or equivalency) + 6 years or a master's (or equivalency) + 4 years of directly related work experience.

Preferences
Qualifications & Experience:
  • Education: Bachelor's degree in Marketing, Communications, Computer Science, Information Design, Information Systems, or a related field
  • SEO Experience: Experience in technical and on-page search engine optimization, with a proven track record of managing enterprise or multi-domain web environments. Higher education or agency experience is strongly preferred.

Technical Stack:
  • SEO Tools: Expertise in SEO and GEO tools such as Ahrefs, SEMrush, Google Search Console, and Google Trends.
  • Analytics, BI & Campaign Tracking: Hands-on experience with Google Analytics (GA4), Webmaster Tools, and tracking SEO impact for high-traffic paid digital media campaigns.
  • Dashboard Design & Branding: Experience creating branded data visualizations and dashboards (Looker Studio, Tableau) with strong design principles and brand alignment.
  • CMS & Web Standards: Proficiency with WordPress (including SEO plugins like Yoast), HTML/CSS, basic JavaScript understanding, and structured data implementation.
  • Accessibility & Operations: Working knowledge of digital accessibility guidelines (WCAG) and project management platforms.

Key Traits We're Looking For:
  • Fast & Careful: You pay close attention to details while responding quickly to user needs.
  • Curious: You love to learn and are always looking for ways to refine your craft.
  • Proactive: You take charge. You don't wait for problems to happen; you actively hunt for solutions.
  • Resilient: You keep your cool and handle high-pressure situations with patience and a calm attitude.
  • Collaborative: You are a true team player who understands that we're stronger when we work together.
  • Humble: You're open to listening, receiving constructive feedback, and changing course with ease.

Type Benefited Staff Special Instructions Summary Additional Information
The University is a participating employer with Utah Retirement Systems ("URS"). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS' post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.
This position may require the successful completion of a criminal background check and/or drug screen.
The University of Utah values candidates who have experience working in settings with students and possess a strong commitment to improving access to higher education.
Veterans' preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.
Consistent with state and federal law, the University of Utah does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran's status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.
To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Title IX (OEO). More information, including the Director/Title IX Coordinator's office address, electronic mail address, and telephone number can be located at the: University of Utah NonDiscrimination page.
Online reports may be submitted at https://oeo.utah.edu

https://publicsafety.utah.edu/safetyreport/ This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.
As per University of Utah policy 5-108: Transfer of Benefits Eligible Staff Members, a new hire to the University of Utah who is still serving a 12 month probationary period will not be hired into another University of Utah job (a transfer) until the successful completion of the probationary period.

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About University of Utah

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The University of Utah is the state’s flagship institution of higher education, with 18 schools and colleges, more than 100 undergraduate majors and graduate programs, and an enrollment of more than 38,000 students. It is a member of the Association of American Universities—an invitation-only, prestigious group of 71 leading research institutions. The U is advancing a new national model for higher education that delivers societal impact through education, research, health care, and community service, while making social, economic, and cultural contributions that improve lives across Utah and around the world.

Industry

Colleges, universities, and professional schools

Company size

10,000+ Employees

Headquarters location

Salt Lake City, UT, US

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