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Advertising Operations Jobs in Alabama (NOW HIRING)

OWA

Marketing Manager

Foley, AL · On-site

... advertising * Lead and manage media strategy from agency relationships to in-house ownership ... Manage day-to-day operations of the marketing department, serving as the primary point of contact ...

WOWK-TV

News Internship

Dothan, AL · On-site

... operation. Nexstar's platform delivers exceptional local content and network programming to inform and entertain viewers, while providing premium, scalable local advertising opportunities for ...

Tribune Media

News Internship

Dothan, AL · On-site

... operation. Nexstar's platform delivers exceptional local content and network programming to inform and entertain viewers, while providing premium, scalable local advertising opportunities for ...

Nexstar Media Group

News Internship

Dothan, AL · On-site

... operation. Nexstar's platform delivers exceptional local content and network programming to inform and entertain viewers, while providing premium, scalable local advertising opportunities for ...

Piggly Wiggly

Produce Manager

Opelika, AL · On-site

$16.50 - $20.50/hr

Produce Manager oversees operations and staffing for the produce department within our grocery ... advertised specials.

Piggly Wiggly

Produce Manager

Eufaula, AL · On-site

$17.25 - $21.75/hr

Produce Manager oversees operations and staffing for the produce department within our grocery ... advertised specials.

Nexstar Media Group

Meteorology Intern

Webb, AL · On-site

... operation. Nexstar's platform delivers exceptional local content and network programming to inform and entertain viewers, while providing premium, scalable local advertising opportunities for ...

Tribune Media

Meteorology Intern

Webb, AL

... operation. Nexstar's platform delivers exceptional local content and network programming to inform and entertain viewers, while providing premium, scalable local advertising opportunities for ...

WOWK-TV

Meteorology Intern

Webb, AL · On-site

... operation. Nexstar's platform delivers exceptional local content and network programming to inform and entertain viewers, while providing premium, scalable local advertising opportunities for ...

Da Francesco's

Account Executive- Oregon

Birmingham, AL · Remote

$50K - $60K/yr

... advertising solutions. If you excel in achieving extraordinary results, we encourage you to apply ... Collaborate with Strategy, Marketing and Operations teams * Manage post-sale campaign execution ...

Da Francesco's

Account Executive- New Jersey

Birmingham, AL · Remote

$60K - $70K/yr

... advertising solutions. If you excel in achieving extraordinary results, we encourage you to apply ... Collaborate with Strategy, Marketing and Operations teams * Manage post-sale campaign execution ...

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Showing results 41-60

All JobsAdvertising Operations JobsAdvertising Operations Jobs in Alabama

Advertising Operations information

See Alabama salary details

$46.7K

$75.7K

$129.2K

How much do advertising operations jobs pay per year?

As of Aug 8, 2026, the average yearly pay for advertising operations in Alabama is $75,733.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,200.00 and $75,700.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an advertising operations professional?

To thrive in Advertising Operations, a solid understanding of digital advertising platforms, campaign management, and data analysis is essential, often supported by a degree in marketing or a related field. Familiarity with ad servers like Google Ad Manager, programmatic platforms, and analytics tools such as Google Analytics is typically required. Strong attention to detail, problem-solving abilities, and effective communication skills help professionals excel in fast-paced environments. These competencies ensure seamless campaign execution, accurate reporting, and optimal ad performance for clients and stakeholders.

Is advertising operations a high paying job?

Advertising operations roles can offer competitive salaries, especially with experience and technical skills in ad management platforms and data analysis. Salaries vary by location, company size, and level of responsibility, but they are generally considered to be in the mid to high range for digital marketing jobs.

What is advertising operations?

Advertising Operations, often called Ad Ops, refers to the processes and teams responsible for managing, delivering, and optimizing digital advertising campaigns. Ad Ops professionals ensure that ads are correctly set up, tracked, and perform as intended across various platforms. Their work involves campaign trafficking, troubleshooting technical issues, monitoring performance metrics, and collaborating with sales, marketing, and technical teams. The goal is to maximize ad effectiveness while maintaining a smooth workflow between advertisers, publishers, and technology providers.

What are some common challenges faced by professionals in advertising operations, and how can they be managed effectively?

Professionals in Advertising Operations often encounter challenges such as managing multiple campaigns with tight deadlines, troubleshooting ad delivery or reporting issues, and adapting to rapidly changing ad technologies and platforms. Effective time management, strong communication with sales, creative, and technical teams, and continuous learning about new ad tools and industry standards are key to overcoming these challenges. Building solid processes for campaign setup, monitoring, and optimization can also help ensure smooth operations and successful campaign performance.

What is the difference between Advertising Operations vs Digital Marketing?

AspectAdvertising OperationsDigital Marketing
Primary FocusManaging ad campaigns, ad trafficking, and campaign optimizationCreating and executing marketing strategies across digital channels
Skills & CertificationsAd tech tools, programmatic advertising, analyticsSEO, content marketing, social media, analytics
Work EnvironmentAdvertising agencies, media companies, ad tech firmsBrands, marketing agencies, digital consultancies

Advertising Operations primarily focuses on managing and optimizing ad campaigns using ad tech tools, while Digital Marketing encompasses a broader range of online marketing strategies. Both roles require analytical skills, but Advertising Operations is more technical and campaign-specific, whereas Digital Marketing involves strategic planning across multiple channels.

What are the most commonly searched types of Advertising Operations jobs in Alabama? The most popular types of Advertising Operations jobs in Alabama are:
What are popular job titles related to Advertising Operations jobs in Alabama? For Advertising Operations jobs in Alabama, the most frequently searched job titles are:
What job categories do people searching Advertising Operations jobs in Alabama look for? The top searched job categories for Advertising Operations jobs in Alabama are:
Advertising Operations jobs near you
Infographic showing various Advertising Operations job openings in Alabama as of August 2026, with employment types broken down into 85% Full Time, 12% Part Time, 1% Temporary, and 2% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $75,733 per year, or $36.4 per hour.

Marketing Manager

OWA

Foley, AL • On-site

Full-time

Re-posted 26 days ago

Job description

As OWA matures its internal capabilities, this role is responsible for media strategy in-house, managing third-party buying partners or contractors as needed, and ensuring every paid channel — TV, radio, outdoor, digital, social, programmatic — is performing against defined business goals. This role manages day-to-day team workflow, project prioritization, cross-functional communication, and departmental reporting, ensuring that campaigns, content, and brand initiatives move through the team efficiently.
 
DUTIES AND RESPONSIBILITIES:
  • Serve as OWA's primary internal expert on integrated media strategy, owning the planning and strategic direction for all paid media channels including broadcast TV, radio, outdoor/billboard, digital display, paid social, Google/PPC, programmatic, and OTA advertising
  • Lead and manage media strategy from agency relationships to in-house ownership, including account access, platform onboarding, vendor relationships, and institutional knowledge transfer
  • Oversee paid media buying execution — either directly or through a third-party contractor or agency — while retaining all strategy, performance analysis, and optimization decisions internally
  • Manage day-to-day operations of the marketing department, serving as the primary point of contact for internal stakeholders across OWA's business entities
  • Translate the Director's strategic direction into actionable project plans, timelines, and team assignments across social, digital, creative, PR, and operations
  • Directly supervise the Social Media Manager, Digital Marketing Manager, Creative Services Manager, Content Producer, PR Coordinator, Partnerships & Community Coordinator, and Traffic & Operations Coordinator
  • Lead weekly department meetings, manage the marketing calendar, and maintain visibility into all active campaigns and projects
  • Own media budget management including pacing, invoice reconciliation, vendor contract oversight, and post-buy performance reporting
  • Develop and present integrated media plans for seasonal campaigns, new attraction launches, special events, and resort-wide promotional initiatives
  • Track and report campaign performance across all paid and owned channels; present findings and strategic recommendations to the Director of Marketing
  • Evaluate co-op advertising opportunities with Gulf Shores/Orange Beach tourism boards, Alabama Tourism Department, and regional partners
  • Support onboarding and training of new team members; contribute to the development of department SOPs, workflow documentation, and brand standards
  • Serve as acting Director of Marketing in the absence of the Director
QUALIFICATIONS:
  • 5–8 years of integrated marketing experience with demonstrated hands-on expertise in both traditional media (TV, radio, outdoor) and digital media (Google Ads, Meta, programmatic, paid social)
  • Proven experience developing and managing integrated media plans across traditional and digital channels simultaneously — not one or the other
  • Experience managing or directing media buying, whether in-house or through agency/contractor relationships; ability to hold third parties accountable to strategy and performance
  • At least 2 years in a team management or senior lead capacity with experience directing creative, digital, and communications staff
  • Strong command of media math, post-buy analysis, and performance reporting across traditional and digital channels
  • Proficiency with Google Ads, Meta Ads Manager, Google Analytics (GA4), and familiarity with programmatic and OTA advertising platforms
  • Familiarity with traditional media vendor relationships including broadcast TV, radio, and outdoor in a regional market; Gulf Coast Alabama market knowledge a significant plus
  • Experience in tourism, theme parks, hospitality, entertainment, or destination marketing strongly preferred
  • Strong project management skills with ability to manage high-volume, multi-campaign workload across a multi-entity organization
  • Proficiency with project management tools (ClickUp, Asana, Monday.com, or similar)
  • Exceptional communication, presentation, and cross-functional leadership skills
  • Bachelor's degree in Marketing, Advertising, Communications, or related field; MBA or relevant advanced degree a plus
Interested applicants can apply directly to www.visitowa.com/employment.
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