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Advertising Management Jobs in Michigan (NOW HIRING)

DTN Management

Digital Marketing Manager

Lansing, MI · On-site

Support integrations and data flow between property management software, CRM systems, websites, digital advertising platforms, and marketing technology solutions. * CRM - Set up and manage lead ...

Eminence Management

Brand Ambassador

Grand Rapids, MI · On-site

Company Description Eminence Management is a leading event marketing and advertising firm in Grand Rapids. We have recently expanded and are looking to fill entry level positions in management ...

Americare Medical

Media/Marketing Specialist

Troy, MI · On-site

Work with CEO and sales team to promote company vision with marketing materials, promotional items, and online advertising * Manage the logistics for corporate tradeshows, media events, programs, and ...

Novoco

Senior Sales Manager

Detroit, MI · On-site

Ability to build and maintain strategic relationships with senior decision-makers, industry partners, sponsors, advertisers and internal stakeholders. * Strong prospecting, pipeline management and ...

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Advertising Management information

See Michigan salary details

$28.8K

$77K

$114.2K

How much do advertising management jobs pay per year?

As of Sep 12, 2026, the average yearly pay for advertising management in Michigan is $77,017.00, according to ZipRecruiter salary data. Most workers in this role earn between $58,800.00 and $97,200.00 per year, depending on experience, location, and employer.

What is advertising management?

Advertising management is the process of planning, organizing, directing, and controlling an organization's advertising activities. It involves developing advertising strategies, creating and placing ads, managing budgets, and measuring the effectiveness of campaigns. Advertising managers work to ensure that promotional messages reach target audiences in the most effective way possible, supporting overall marketing objectives and brand growth.

What are the key skills and qualifications needed to thrive as an advertising manager, and why are they important?

To thrive as an Advertising Manager, you need a solid background in marketing, campaign strategy, and analytics, often supported by a degree in marketing, communications, or a related field. Familiarity with digital advertising platforms (such as Google Ads, Facebook Ads), media planning tools, and relevant certifications like Google Ads Certification is highly beneficial. Strong leadership, creativity, and effective communication skills help differentiate top performers in this role. These competencies are essential for creating impactful campaigns, managing teams, and delivering strong ROI in a competitive advertising landscape.

What are some common challenges faced by professionals in advertising management and how can they be overcome?

Professionals in advertising management often encounter challenges such as managing tight deadlines, balancing client expectations, and adapting to rapidly changing market trends. Overcoming these challenges typically involves strong organizational skills, open communication with both clients and creative teams, and staying updated on industry innovations. Building a collaborative team environment and leveraging project management tools can also help ensure campaigns run smoothly and objectives are met. Continual learning and networking within the industry are key to staying ahead and advancing in this dynamic field.

What is the difference between Advertising Management vs Media Planning?

AspectAdvertising ManagementMedia Planning
Required CredentialsBachelor's in Marketing, Advertising, or related field; certifications like Hootsuite or Google AdsBachelor's in Marketing, Communications, or related; certifications in media buying or digital advertising
Work EnvironmentAdvertising agencies, corporate marketing teams, media companiesMedia agencies, advertising firms, corporate marketing departments
Employer & Industry UsageUsed across advertising, marketing, and branding sectorsPrimarily in media buying, digital advertising, and campaign planning

Advertising Management focuses on overseeing advertising campaigns, coordinating creative teams, and managing budgets. Media Planning specializes in selecting the right media channels, scheduling, and targeting audiences. While both roles collaborate closely, Advertising Management has a broader scope, including campaign execution, whereas Media Planning concentrates on media strategy and placement.

What does advertising management do?

Advertising management involves planning, executing, and overseeing advertising campaigns to promote products or services. Professionals in this field analyze target audiences, select media channels, and monitor campaign performance using tools like analytics software to achieve marketing goals.

What is the highest paying job in advertising management?

The highest paying roles in advertising management are typically executive positions such as Chief Marketing Officer (CMO) or Vice President of Advertising, which can earn six-figure salaries or more. These roles require extensive experience, strategic leadership skills, and often involve overseeing large teams and budgets.

What jobs can you get with an advertising management degree?

With an advertising management degree, you can pursue roles such as advertising manager, media planner, account executive, brand strategist, or digital marketing specialist. These positions typically require skills in campaign development, client communication, and familiarity with advertising tools and analytics software.

What cities in Michigan are hiring for Advertising Management jobs?

Cities in Michigan with the most Advertising Management job openings:

Advertising Management jobs near you
Infographic showing various Advertising Management job openings in Michigan as of August 2026, with employment types broken down into 1% As Needed, 77% Full Time, 20% Part Time, and 2% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $77,017 per year, or $37 per hour.

Digital Marketing Manager

Lansing, MI • On-site

DTN Management
Real Estate • 201 - 500 employees
Learn more about DTN Managementexternal

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 11 days ago

Job description

Job Title: Digital Marketing Manager
Reports to: Director of Marketing
Company Overview
For more than 50 years, DTN has been one of Michigan's leading property management, construction, development, and ownership companies of multifamily properties. DTN seeks to create and deliver unique experiences for those choosing a DTN home or apartment.
Job Summary
The Digital Marketing Manager is responsible for the implementation, oversight and troubleshooting of various marketing-related software programs and digital marketing strategy within DTN. This role requires being adept at enhancing brand awareness, driving traffic to more than 100 property websites as well as the company website and maintaining a social presence across all digital channels. This role also focuses on driving qualified leads, improving conversion performance, enhancing resident experience, and supporting operational efficiencies through digital tools and analytics.
As a Digital Marketing Manager, your primary responsibilities include:
  • Collaborate with Operations and Executive Leadership to align marketing initiatives with occupancy, revenue, customer experience, and portfolio performance goals.
  • Coach, and support onsite teams on digital marketing platforms, CRM systems, reputation management tools, AI technology, reporting tools, and marketing best practices.
  • Support digital marketing strategy, campaign execution, launch planning, and performance reporting.
  • Assist with annual marketing budget planning, forecasting, vendor evaluations, and performance reviews.
  • Develop, manage, and monitor digital marketing budgets while ensuring efficient allocation of resources and achievement of portfolio performance goals.
  • Analyze portfolio performance data and provide strategic recommendations regarding budget allocation, marketing initiatives, operational improvements, campaign optimization, and revenue growth opportunities.
  • Develop, maintain, and distribute recurring reporting on website traffic, lead sources, advertising performance, conversion metrics, occupancy trends, reputation scores, SEO rankings, and marketing return on investment.
  • Oversee listing accuracy, content quality, and performance across internet listing services including Apartments.com, Zillow, Rent.com, Apartment List, Apartment GEO Fencing, and future listing partners.
  • Manage relationships with third-party marketing agencies, advertising partners, technology vendors, and internet listing service providers to ensure performance expectations and deliverables are achieved.
  • Monitor lead volume, cost per lead, cost per lease, conversion rates, occupancy impact, campaign performance, and return on investment while providing recommendations for optimization.
  • Audit and adjust Google Ads, geofencing campaigns, creative assets, and advertising strategies based on performance, portfolio needs, and return on investment.
  • Social Media - Drive traffic through optimized organic and paid social campaigns, backlink strategies, and ongoing monitoring of corporate and property social media channels.
  • Oversee and manage the DTN Perks Program, including mailbox management, vendor relationships, commission reconciliation, and payroll coordination.
  • Manage monthly marketing checklists and updates, including website updates, business listing management, office hours updates, and digital asset maintenance.
  • Oversee DTN's reputation management program through Soci, including review responses, Customer Service, portfolio standards, escalation procedures, resident feedback analysis, and reputation performance reporting.
  • Maintain and update troubleshooting guides, resources, and best practices for site teams using primary software platforms and marketing processes.
  • Develop and facilitate training programs for marketing technology platforms including ChatIQ, CRM IQ, reputation management platforms, social media, and digital leasing tools.
  • Manage and troubleshoot DTN's online leasing efforts, including online leasing documents, forms, and addendums.
  • Manage WeCare inquiries from residents, coordinate with leasing offices regarding fees, leases, and community policies, and support resident feedback responses with Operations and property teams.
  • Support mass emails from the corporate level for campaigns, updates, and announcements, as directed.
  • DTN Resident App - Management of the RentCafe White Label app for the DTN Resident App experience. Troubleshoot app functionality and discrepancies from the resident portal.
  • Evaluate emerging technology, artificial intelligence, and automation opportunities that improve operational efficiencies, customer experience, lead conversion, and reporting capabilities.
  • Serve as the primary administrator and strategic owner of marketing technology platforms.
  • Support integrations and data flow between property management software, CRM systems, websites, digital advertising platforms, and marketing technology solutions.
  • CRM - Set up and manage lead sources, tracking emails, tracking numbers, user access, and troubleshooting while partnering with Operations and onsite teams to improve lead management, leasing workflows, automation, follow-up execution, and conversion performance.
  • Maintain consistency of DTN branding, messaging, photography, videography, virtual tours, and digital assets across all websites, social channels, advertising platforms, and marketing materials.
  • Manage Google, Bing, and Apple Business Profiles, local search optimization efforts, maps listings, and online visibility to improve rankings, reputation, and lead generation across the portfolio.
  • Work with the Director of Marketing and Marketing Managers on websites to maintain fresh content, optimize SEO, improve conversion performance, ensure mobile responsiveness, manage landing pages, revise alt tags, and enhance the overall user experience.
  • Manage paid search, display advertising, retargeting campaigns, geofencing, SEO initiatives, social media advertising, ILS performance, and other digital marketing efforts based on portfolio needs and performance.
  • Oversee digital marketing strategy and lead generation initiatives across DTN's portfolio to drive qualified traffic, leads, leases, and occupancy performance.
  • Support mass emails from the corporate level for campaigns, updates, and announcements, as directed.
  • Manage and troubleshoot DTN's Online Leasing efforts. Manage online leasing documents, and create new addendums as directed.
Core Candidate Qualities:
  • 3+ years of experience in property management, hospitality or retail industries
  • An eye for detail - Our properties and team members are representing the DTN brand
  • Proficient with computers and various software platforms including but not limited to Microsoft Word, Outlook, Excel and PowerPoint
  • Experience using industry software is preferred
  • Reliable transportation to get to work daily and conduct daily job responsibilities
  • Strong analytical skills with the ability to interpret performance data, identify trends, and make strategic recommendations.
  • Experience managing digital advertising campaigns, marketing technology platforms, CRM systems, AI tools, and analytics platforms.
  • Experience managing third-party vendors, agency relationships, marketing budgets, and performance expectations.
  • Excellent project management, communication, and cross-functional collaboration skills.
  • Ability to train, support, and influence onsite teams to drive adoption of marketing technology and digital best practices.

Benefits:
  • Health, Vision, and Dental Coverage
  • Competitive 401K package
  • Paid Time Off/Paid Holidays
  • 8 Hours Paid Annual Volunteer Time
  • Education Reimbursement
  • Mileage Reimbursement
  • Rental Discount at Select DTN Properties
  • Ongoing Training, Mentorship and Job Shadowing
  • Growth Opportunity

Expected Schedule: Monday-Friday (8AM-5PM)
If you are interested in joining our company but do not feel you meet the requirements for this position, APPLY anyway! We are always looking for talented and motivated individuals to join our team in various departments. We will review your resume and will reach out if there are any other roles that closely match your qualifications!
For more information, please visit www.dtnmgt.com

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