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Advertising Management Jobs in Michigan (NOW HIRING)

PENN Entertainment, Inc.

MARKETING COORDINATOR

Detroit, MI · On-site

$42K - $57K/yr

Ability to perform the Advertising Manager duties in his or her absence. Must be flexible to work different hours for collateral changes, photo shoots, television shoots, etc.; Possess a wide degree ...

Mktruckcenters

ECommerce Manager

Byron Township, MI · On-site

$100K - $120K/yr

Partner with agency on marketplace growth and advertising. * Manage product feeds, resolve errors/disapprovals, and optimize feeds for Google Shopping performance. * Act as point of contact for e ...

DTN Management

Digital Marketing Manager

Lansing, MI · On-site

Support integrations and data flow between property management software, CRM systems, websites, digital advertising platforms, and marketing technology solutions. * CRM - Set up and manage lead ...

DTN Management

Digital Marketing Manager

Lansing, MI · On-site

Support integrations and data flow between property management software, CRM systems, websites, digital advertising platforms, and marketing technology solutions. * CRM - Set up and manage lead ...

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Advertising Management information

See Michigan salary details

$28.8K

$77K

$114.2K

How much do advertising management jobs pay per year?

As of Sep 11, 2026, the average yearly pay for advertising management in Michigan is $77,017.00, according to ZipRecruiter salary data. Most workers in this role earn between $58,800.00 and $97,200.00 per year, depending on experience, location, and employer.

What is advertising management?

Advertising management is the process of planning, organizing, directing, and controlling an organization's advertising activities. It involves developing advertising strategies, creating and placing ads, managing budgets, and measuring the effectiveness of campaigns. Advertising managers work to ensure that promotional messages reach target audiences in the most effective way possible, supporting overall marketing objectives and brand growth.

What are the key skills and qualifications needed to thrive as an advertising manager, and why are they important?

To thrive as an Advertising Manager, you need a solid background in marketing, campaign strategy, and analytics, often supported by a degree in marketing, communications, or a related field. Familiarity with digital advertising platforms (such as Google Ads, Facebook Ads), media planning tools, and relevant certifications like Google Ads Certification is highly beneficial. Strong leadership, creativity, and effective communication skills help differentiate top performers in this role. These competencies are essential for creating impactful campaigns, managing teams, and delivering strong ROI in a competitive advertising landscape.

What are some common challenges faced by professionals in advertising management and how can they be overcome?

Professionals in advertising management often encounter challenges such as managing tight deadlines, balancing client expectations, and adapting to rapidly changing market trends. Overcoming these challenges typically involves strong organizational skills, open communication with both clients and creative teams, and staying updated on industry innovations. Building a collaborative team environment and leveraging project management tools can also help ensure campaigns run smoothly and objectives are met. Continual learning and networking within the industry are key to staying ahead and advancing in this dynamic field.

What is the difference between Advertising Management vs Media Planning?

AspectAdvertising ManagementMedia Planning
Required CredentialsBachelor's in Marketing, Advertising, or related field; certifications like Hootsuite or Google AdsBachelor's in Marketing, Communications, or related; certifications in media buying or digital advertising
Work EnvironmentAdvertising agencies, corporate marketing teams, media companiesMedia agencies, advertising firms, corporate marketing departments
Employer & Industry UsageUsed across advertising, marketing, and branding sectorsPrimarily in media buying, digital advertising, and campaign planning

Advertising Management focuses on overseeing advertising campaigns, coordinating creative teams, and managing budgets. Media Planning specializes in selecting the right media channels, scheduling, and targeting audiences. While both roles collaborate closely, Advertising Management has a broader scope, including campaign execution, whereas Media Planning concentrates on media strategy and placement.

What does advertising management do?

Advertising management involves planning, executing, and overseeing advertising campaigns to promote products or services. Professionals in this field analyze target audiences, select media channels, and monitor campaign performance using tools like analytics software to achieve marketing goals.

What is the highest paying job in advertising management?

The highest paying roles in advertising management are typically executive positions such as Chief Marketing Officer (CMO) or Vice President of Advertising, which can earn six-figure salaries or more. These roles require extensive experience, strategic leadership skills, and often involve overseeing large teams and budgets.

What jobs can you get with an advertising management degree?

With an advertising management degree, you can pursue roles such as advertising manager, media planner, account executive, brand strategist, or digital marketing specialist. These positions typically require skills in campaign development, client communication, and familiarity with advertising tools and analytics software.

What cities in Michigan are hiring for Advertising Management jobs?

Cities in Michigan with the most Advertising Management job openings:

Advertising Management jobs near you
Infographic showing various Advertising Management job openings in Michigan as of August 2026, with employment types broken down into 1% As Needed, 77% Full Time, 20% Part Time, and 2% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $77,017 per year, or $37 per hour.

Account Executive

Ypsilanti, MI • On-site

Adams Outdoor Advertising
501 - 1,000 employees
Learn more about Adams Outdoor Advertisingexternal

Full-time

Re-posted 1 hour ago

Job description

JOB SUMMARY:
Adams Outdoor Advertising (AOA), the leading advertising platform in Ann Arbor and the 4th largest Outdoor Advertising firm in the U.S., is seeking Account Executives to support its sales team. Successful candidates will be driven, self-motivated individuals that can collaborate with colleagues and a wide range of prospective clients within a fast-paced environment.
Account Executives (AEs) will be responsible for taking advantage of AOA's leading Out-of-Home market share in the greater Ann Arbor area to sell dynamic outdoor advertising campaigns to current and prospective clients.
AEs will participate in the Adams Onboarding Program, designed to understand Out-of-Home Advertising and its power to drive the most effective return on investment for our clients. The program also seeks to empower new AEs to ensure the requisite skill set is in place in advance of approaching advertisers / potential clients. Program highlights include:
  • Introduction to AOA's Best Practices
  • Participation in AOA's firmwide "Lunch and Learn" program, which highlights innovative sales techniques and helps to drive talent development
  • Assignment of a senior Mentor to help guide initial experience and guide to long-term success
  • Significant exposure to the leadership in the Ann Arbor market, including the General Manager

Initial compensation structure consists of a fixed salary. Over time, compensation structure transitions to salary plus commissions. With demonstrated success, there are opportunities to obtain increasing levels of responsibility, to assume a leadership position, and, if appropriate, to transfer to other AOA markets.
ESSENTIAL FUNCTIONS OF POSITION INCLUDE:
  • Approach existing and new advertiser clients
  • Structure advertising packages / products across AOA's product portfolio to meet advertiser needs
  • Handle internal responsibilities including contracting, scheduling and collections tracking
  • Communicate with internal leadership regarding sales projections and tracking
  • Collaborate with Account Executive colleagues to create and to promote positive working environment
  • Liaise with Account Executives in other Adams Outdoor Advertising markets to identify potential opportunities and to cross-pollinate sales

PREFERRED QUALIFICATIONS:
  • Bachelor's degree in Sales and Marketing or equivalent experience
  • One to three years direct media or relevant sales experience
  • Excellent written and oral communication skills
  • Proficient with computer software and technology
  • Good working knowledge of marketing research
  • Must be willing and able to travel, if required
  • Must have and maintain a valid driver's license

In addition to Ann Arbor, AOA operates in the following markets: Kalamazoo/Lansing (MI), Beaufort/Charleston/Florence (SC), Charlotte/Winston-Salem (NC), Eastern Pennsylvania, Madison (WI), Norfolk (VA), Champaign/Peoria (IL), and Ohio.
The above statements are intended to describe the general nature and level of work being performed by the people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of the job.
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