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Advertising Director Jobs in Georgia (NOW HIRING)

Monograph

Senior Designer, Brand Advertising

Atlanta, GA · On-site

$175 - $263/hr

As a Senior Designer, Brand Advertising, you'll sit at the center of that work, concepting and ... Art direct external agencies, contractors, and collaborators, maintaining quality and brand ...

Insight Global

Senior Art Director

Atlanta, GA · Hybrid

You will work alongside Art Directors and Senior Art Directors to deliver thoughtful, high-quality ... Support advertising and campaign production by preparing, versioning, resizing, and adapting ...

In Touch Ministries, Inc

Senior Designer

Atlanta, GA · On-site

$101K - $108K/yr

Concepts and executes designs for advertising, direct mail, packaging, publications, and digital communications * Works with writers and other designers to develop layouts, from roughs and sketches ...

My Amazon Guy

Brand Director

Alpharetta, GA · Remote

$60K - $100K/yr

Perform regular account audits, onboarding audits, and advertising audits following SOPs * Complete ... direct reports, hiring, and performance management * Skilled at leading teams, problem-solving, and ...

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Showing results 21-40

All JobsAdvertising JobsAdvertising Director JobsAdvertising Director Jobs in Georgia

Advertising Director information

See Georgia salary details

$11.8K

$72.7K

$107.2K

How much do advertising director jobs pay per year?

As of Sep 4, 2026, the average yearly pay for advertising director in Georgia is $72,732.00, according to ZipRecruiter salary data. Most workers in this role earn between $63,800.00 and $95,400.00 per year, depending on experience, location, and employer.

What does an advertising director do?

An advertising director works to oversee projects or advertising campaigns for an ad department or agency. As an advertising director, your exact responsibilities depend on the type of projects on which you work as well as the size of the agency. Your duties may include negotiating each client contract, hiring creative or sales staff, or working on a budget for projects or the advertising department as a whole. You may also function as a creative director who is in charge of the creative aspects of making the advertisements. An advertising art director, meanwhile, focuses on media acquisition for ad campaigns.

What are the key skills and qualifications needed to thrive as an advertising director?

To thrive as an Advertising Director, you need expertise in marketing strategy, campaign management, and market analysis, usually supported by a bachelor's degree in marketing, communications, or a related field. Familiarity with digital advertising platforms, analytics tools like Google Analytics, and project management software is essential. Exceptional leadership, creative vision, and persuasive communication skills help drive team performance and client satisfaction. These abilities are crucial for developing effective advertising strategies, optimizing campaign outcomes, and leading successful teams in a competitive industry.

What are some common challenges faced by an advertising director when managing multiple campaigns across different channels?

Advertising Directors often juggle several campaigns simultaneously, each targeting different audiences and utilizing a variety of channels such as digital, print, and broadcast. One common challenge is ensuring consistent brand messaging while adapting creative strategies to fit each platform's unique requirements. Coordinating cross-functional teams—including creative, media planning, and analytics—requires strong communication and project management skills. Managing tight deadlines and shifting client expectations is also typical, making flexibility and proactive problem-solving essential for success in this role.

What is the difference between Advertising Director vs Marketing Manager?

AspectAdvertising DirectorMarketing Manager
Primary FocusOversees advertising campaigns and creative strategiesDevelops overall marketing strategies and manages marketing initiatives
Required CredentialsBachelor's degree in marketing, advertising, or related field; experience in advertisingBachelor's degree in marketing, business, or related field; experience in marketing management
Work EnvironmentCreative agencies, advertising departmentsCorporate marketing departments, agencies
Industry UsageCommonly used in advertising and media companiesUsed across various industries for overall marketing roles

The Advertising Director primarily focuses on managing advertising campaigns and creative strategies, while the Marketing Manager oversees broader marketing initiatives and strategies. Both roles require similar educational backgrounds and often work within marketing or advertising departments, but their scope and responsibilities differ based on campaign versus overall marketing management.

More about Advertising Director jobs

What are the most commonly searched types of Advertising jobs in Georgia?

The most popular types of Advertising jobs in Georgia are:

What cities in Georgia are hiring for Advertising Director jobs?

Cities in Georgia with the most Advertising Director job openings:

Advertising Director jobs near you
Infographic showing various Advertising Director job openings in Georgia as of August 2026, with employment types broken down into 2% As Needed, 75% Full Time, 12% Part Time, 1% Temporary, 7% Contract, and 3% Nights. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $72,732 per year, or $35 per hour.

Director of Marketing Performance / Customer Acquisition

Rooter Plus

Cumming, GA • On-site

$60K - $80K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 14 days ago

Job description

About the Company
We are a large, established plumbing, septic, and water restoration company serving Metro Atlanta and surrounding markets. We provide residential and commercial service and repair and generate a significant volume of business through digital advertising, paid search, Local Services Ads, referrals, and other lead sources.
We invest more than $3 million annually in advertising, with the majority of that investment going toward Google PPC and Local Services Ads.
We are looking for an experienced marketing leader who can take ownership of our customer-acquisition strategy, marketing performance, reporting, vendor management, and accountability. This is not a social media or traditional marketing coordinator position. The successful candidate will be responsible for understanding exactly where our marketing dollars are going, what business those dollars are producing, and whether the resulting customers are profitable.
Position Summary
The Director of Marketing Performance will serve as the company's internal owner of marketing performance.
This person will oversee outside advertising partners, including our PPC/Google advertising provider, and will be responsible for holding them accountable for results. The Director will work closely with ownership, operations, dispatch and call center leadership to connect advertising spend to actual business results. The ideal candidate is analytical, financially minded, highly organized, assertive, and comfortable challenging outside vendors when the data does not support their recommendations.
Primary Responsibilities
Marketing Strategy & Budget
  • Develop and manage the company's overall customer-acquisition strategy.
  • Oversee an annual advertising budget exceeding $2 million.
  • Recommend allocation of budget among Google PPC, Local Services Ads, SEO, other paid search, referral programs, and other lead sources.
  • Identify opportunities to increase profitable customer acquisition.
  • Identify and eliminate wasted advertising spend.
  • Develop testing strategies for new markets, services, campaigns, and lead sources.
  • Monitor seasonality and adjust budgets accordingly.

Google PPC & Local Services Ads
  • Oversee the company's Google PPC and LSA performance.
  • Hold outside PPC partners accountable for agreed-upon goals.
  • Review campaign structure, search terms, negative keywords, geographic targeting, bidding strategy, landing pages, and conversion tracking.
  • Analyze performance by service, geography, campaign, device, time of day, and other meaningful variables.
  • Determine whether increased advertising spend is justified by incremental profitable revenue.
  • Challenge agency recommendations when the data does not support them.

Lead & Revenue Attribution
Develop and maintain a reliable marketing attribution system that tracks:
Advertising source → lead → qualified opportunity → booked job → completed job → revenue
The Director will work with internal teams and technology providers to ensure that marketing reports are based on actual business results rather than simply platform-reported leads.
Call Tracking & Lead Quality
  • Monitor incoming marketing-generated calls.
  • Review call quality and lead quality.
  • Identify missed calls and opportunities lost because of call handling.
  • Analyze booking rates by lead source.
  • Identify low-quality or inappropriate leads.
  • Work with call center leadership to improve conversion rates.
  • Report marketing-generated opportunities that are not being converted.

Vendor Management
  • Manage relationships with advertising agencies and other marketing vendors.
  • Establish measurable expectations for each vendor.
  • Conduct regular performance reviews.
  • Require vendors to explain significant changes in performance.
  • Maintain accountability for budgets, deliverables, deadlines, and results.
  • Recommend replacement of vendors when performance does not justify continued investment.

Reporting
Create a weekly executive marketing dashboard showing:
  • Advertising spend
  • Leads
  • Qualified leads
  • Calls
  • Booked jobs
  • Completed jobs
  • Revenue
  • Gross profit where available
  • Cost per lead
  • Cost per booked job
  • Cost per acquired customer
  • Return on advertising investment
  • Performance by marketing channel
  • Performance by service
  • Performance by geographic market

Reports should clearly identify what is working, what is not working, and what actions are being taken.
Cross-Department Coordination
Work closely with:
  • Ownership
  • Operations
  • Dispatch
  • Call center / customer service
  • Sales
  • Outside marketing vendors

Marketing performance should be evaluated based on actual business results rather than isolated advertising metrics.
What We Are Looking For
Required
  • 5+ years of digital marketing / paid acquisition experience.
  • Significant hands-on experience with Google Ads.
  • Experience with Local Services Ads or comparable lead-generation platforms.
  • Experience managing substantial advertising budgets.
  • Strong understanding of paid search economics.
  • Experience managing outside marketing agencies or vendors.
  • Strong analytical and financial skills.
  • Experience with call tracking and marketing attribution.
  • Excellent Excel/Google Sheets skills.
  • Ability to communicate complex marketing information clearly to ownership.
  • Strong organizational and project-management skills.
  • Willingness to challenge vendors and make difficult decisions.

Strongly Preferred
  • Experience in plumbing, HVAC, electrical, restoration, roofing, pest control, home services, or another high-volume service business.
  • Experience managing $1 million+ annual advertising budgets.
  • Experience with multi-location or large service-area businesses.
  • Experience connecting advertising data to CRM, call-tracking, dispatch, and accounting data.
  • Experience improving lead-to-booking conversion rates.
  • Experience evaluating marketing based on revenue and gross profit rather than leads alone.
  • Experience with Service Titan Home Services Software

Personality
We are looking for someone who is:
  • Analytical
  • Commercially minded
  • Data driven
  • Assertive
  • Organized
  • Curious
  • Persistent
  • Honest
  • Comfortable asking difficult questions
  • Comfortable telling ownership when something is not working
  • Comfortable holding outside vendors accountable

This person should not be afraid to say:
"The data doesn't support that."
Success in This Position
Success will be measured by the person's ability to:
  1. Establish reliable marketing attribution.
  2. Give ownership a clear understanding of where every marketing dollar is going.
  3. Identify wasted advertising spend.
  4. Improve the profitability of customer acquisition.
  5. Hold outside marketing vendors accountable.
  6. Improve lead quality and booking rates.
  7. Identify new profitable marketing opportunities.
  8. Create a repeatable weekly marketing-performance system.

The ultimate objective is simple:
Generate more profitable customers while making every marketing dollar more accountable.
Benefits
  • 401(k) with company matching contribution up to 2%
  • Health, dental, vision, and life insurance
  • Paid Vacation
  • Employee assistance program
  • Employee discounts
  • Restoration Referral Money

Location:
Cumming, GA
RooterPLUS! is a Drug-Free Workplace
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