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Advertising Director Jobs in Alabama (NOW HIRING)

Alamo Group

Director of Sales & Marketing

Selma, AL · On-site

The Director provides guidance, training, and development to Sales & Marketing teams, monitors ... Assists in the preparation of advertising and promotion programs. Supervises the execution of such ...

UAB NOVA RENT

MARKETING MANAGER (2)

Birmingham, AL · On-site

$55K - $80K/yr

... via advertising, direct marketing, telemarketing, product/service promotions, and public relations) and market measurement (determine the success or failure of plans and promotions). Monitors ...

Ametek

Director of Marketing

Huntsville, AL · On-site

As the Director of Marketing, you will have a strategic global leadership role responsible for ... Manage trade shows and conferences to include event schedule, content, advertising, boothing, and ...

Ametek

Director of Marketing

Huntsville, AL · On-site

As the Director of Marketing, you will have a strategic global leadership role responsible for ... Manage trade shows and conferences to include event schedule, content, advertising, boothing, and ...

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Advertising Director information

See Alabama salary details

$12.7K

$78.1K

$115.1K

How much do advertising director jobs pay per year?

As of Aug 15, 2026, the average yearly pay for advertising director in Alabama is $78,073.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,400.00 and $102,400.00 per year, depending on experience, location, and employer.

What are some common challenges faced by an advertising director when managing multiple campaigns across different channels?

Advertising Directors often juggle several campaigns simultaneously, each targeting different audiences and utilizing a variety of channels such as digital, print, and broadcast. One common challenge is ensuring consistent brand messaging while adapting creative strategies to fit each platform's unique requirements. Coordinating cross-functional teams—including creative, media planning, and analytics—requires strong communication and project management skills. Managing tight deadlines and shifting client expectations is also typical, making flexibility and proactive problem-solving essential for success in this role.

What are the key skills and qualifications needed to thrive as an advertising director?

To thrive as an Advertising Director, you need expertise in marketing strategy, campaign management, and market analysis, usually supported by a bachelor's degree in marketing, communications, or a related field. Familiarity with digital advertising platforms, analytics tools like Google Analytics, and project management software is essential. Exceptional leadership, creative vision, and persuasive communication skills help drive team performance and client satisfaction. These abilities are crucial for developing effective advertising strategies, optimizing campaign outcomes, and leading successful teams in a competitive industry.

What does an advertising director do?

An advertising director works to oversee projects or advertising campaigns for an ad department or agency. As an advertising director, your exact responsibilities depend on the type of projects on which you work as well as the size of the agency. Your duties may include negotiating each client contract, hiring creative or sales staff, or working on a budget for projects or the advertising department as a whole. You may also function as a creative director who is in charge of the creative aspects of making the advertisements. An advertising art director, meanwhile, focuses on media acquisition for ad campaigns.

What is the difference between Advertising Director vs Marketing Manager?

AspectAdvertising DirectorMarketing Manager
Primary FocusOversees advertising campaigns and creative strategiesDevelops overall marketing strategies and manages marketing initiatives
Required CredentialsBachelor's degree in marketing, advertising, or related field; experience in advertisingBachelor's degree in marketing, business, or related field; experience in marketing management
Work EnvironmentCreative agencies, advertising departmentsCorporate marketing departments, agencies
Industry UsageCommonly used in advertising and media companiesUsed across various industries for overall marketing roles

The Advertising Director primarily focuses on managing advertising campaigns and creative strategies, while the Marketing Manager oversees broader marketing initiatives and strategies. Both roles require similar educational backgrounds and often work within marketing or advertising departments, but their scope and responsibilities differ based on campaign versus overall marketing management.

More about Advertising Director jobs

What are the most commonly searched types of Advertising jobs in Alabama?

The most popular types of Advertising jobs in Alabama are:

What cities in Alabama are hiring for Advertising Director jobs?

Cities in Alabama with the most Advertising Director job openings:

Advertising Director jobs near you
Infographic showing various Advertising Director job openings in Alabama as of August 2026, with employment types broken down into 1% As Needed, 80% Full Time, 17% Part Time, 1% Temporary, and 1% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $78,073 per year, or $37.5 per hour.

Assistant Director/Associate Director, Athletics Digital Marketing

Auburn University

Auburn University, AL • On-site

$44K/yr

Full-time

Posted 3 days ago

New

Auburn University rating

6.2

Company rating: 6.2 out of 10

Based on 44 frontline employees who took The Breakroom Quiz

546th of 618 rated colleges and universities

Job description

Overview
Help shape the digital experience for Auburn Athletics fans!
Auburn Athletics is excited to begin the search for an Assistant Director/Associate Director of Athletics Digital Marketing! This role supports the execution of digital marketing and communications initiatives that promote fan engagement, ticket sales, donor outreach, and revenue generation. Working within established marketing strategies, this position coordinates email marketing, marketing automation, digital advertising, web content, and fan engagement efforts while collaborating with internal stakeholders and external partners. The Assistant Director serves as a liaison for assigned partnerships and assists in evaluating campaign performance to support departmental objectives.
Responsibilities
  • Assists in the execution of email and digital communications plans through audience segmentation, content deployment, and campaign implementation to support fan engagement, ticket sales, donor relations, and departmental objectives.
  • Creates and distributes email communications to fans, season ticket holders, students, donors, alumni, and other constituent groups using marketing automation platforms and established communication strategies.
  • Executes marketing automation campaigns and customer journey communications designed to support engagement, customer service, and ancillary revenue generation.
  • Implements and coordinates digital marketing campaigns, including lead generation, display advertising, retargeting, social media, over-the-top (OTT), television, and other digital advertising initiatives to support marketing and sales objectives.
  • Collaborates with creative services and other internal stakeholders to develop content for email communications, digital advertising, websites, and other communication channels.
  • Assists with the development, maintenance, and optimization of athletics websites, landing pages, and mobile content to support customer experience and marketing objectives.
  • Serves as a liaison with Tigers Unlimited, Auburn Sports Properties, On to Victory (OTV) NIL Events, and other internal and external partners by coordinating communication efforts and supporting shared marketing initiatives.
  • Coordinates the day-to-day digital marketing activities for fan engagement programs, including AU VIP Experiences, Aubie's Kids Club, and other departmental initiatives.
  • Monitors and analyzes email, web, and digital marketing performance and provides recommendations to improve campaign effectiveness, engagement, and conversion outcomes.
  • Complies with all applicable NCAA, SEC, and University policies and regulations in the performance of job duties.

Qualifications
Assistant Director
  • Bachelor's degree in Communications, Marketing, Business, or related field

Associate Director
  • Bachelor's degree in Communications, Marketing, Business, or related field.
  • 4 years of experience in marketing and communications services.

Contract Type
Continuing
Why Work at Auburn?
  • Life-Changing Impact: Our work changes lives through research, instruction, and outreach, making a lasting impact on our students, our communities, and the world.
  • Culture of Excellence:We are committed to leveraging our strengths, resources, collaboration, and innovation as a top employer in higher education.
  • We're Here for You:Auburn offers generous benefits, educational opportunities, and a culture of support and work/life balance.
  • Sweet Home Alabama:The Auburn/Opelika area offers southern charm, vibrant downtown scenes, top-ranked schools, and easy access to Atlanta, Birmingham, and the Gulf of Mexico beaches.
  • A Place for Everyone: Auburn is committed to fostering an environment where all faculty, staff, and students are welcomed, valued, respected, and engaged.
  • Ready to lead and shape the future of higher education? Apply today! War Eagle!

Equal Opportunity Compliance Statement
It is our policy to provide equal employment and education opportunities for all individuals without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, age, disability, protected veteran status, genetic information, or any other classification protected by applicable law. Please visit the Office of Equal Opportunity Compliance's website to learn more.
Posted Date
8/12/2026

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