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Advertising Data Analyst Jobs in Springfield, MA

... paid advertising. Conversion Rate Optimization: * Identify areas of the user journey with ... Collect and analyze data to gain insights into user behaviour, product usage, and marketing ...

... paid advertising. Conversion Rate Optimization: * Identify areas of the user journey with ... Collect and analyze data to gain insights into user behaviour, product usage, and marketing ...

... advertising channels. This role will work closely with the VP of Marketing and Director of Content ... Analyze Meta and TikTok ad performance data to identify winning concepts and iterate quickly * Lead ...

Real-time analytics and adaptive campaign management. * Seamless user experiences across planning ... Advocate for data-driven personalization, identity-based marketing, and AI-powered advertising ...

New

Admissions Counselor

Amherst, MA · On-site

$37K - $51K/yr

... advertisement responses or initial inquiry through matriculation. Maintain accurate and ... Data Analysis & Strategic Planning Analyze recruitment and enrollment data to inform decision ...

Collaborate with other functional areas such as Sales, Marketing Data & Analytics, Creative ... of Home advertising. A minimum of two (2) of these years focused on insurance, ideally in the ...

Social Media Manager

Hartford, CT · Remote

$70K - $100K/yr

Run social media advertising campaigns to increase brand visibility and drive traffic * Analyze ... Strong analytical skills and the ability to interpret data to drive decision-making

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Advertising Data Analyst information

See Springfield, MA salary details

$33.9K

$82.4K

$135.5K

How much do advertising data analyst jobs pay per year?

As of Jul 8, 2026, the average yearly pay for advertising data analyst in Springfield, MA is $82,351.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,300.00 and $96,700.00 per year, depending on experience, location, and employer.

What does an Advertising Data Analyst do?

An Advertising Data Analyst is responsible for collecting, analyzing, and interpreting data related to advertising campaigns. They help organizations understand the performance of their ads by identifying trends, measuring key metrics, and generating insights to optimize advertising strategies. Their work involves using data analysis tools, creating reports, and collaborating with marketing teams to improve campaign effectiveness and maximize ROI.

How does an Advertising Data Analyst typically collaborate with creative and account teams to improve campaign performance?

An Advertising Data Analyst works closely with both creative and account teams by providing actionable insights derived from campaign data. They regularly share performance metrics, identify trends, and highlight areas for optimization, enabling creatives to refine messaging and account managers to adjust strategy. This collaborative approach ensures campaigns are data-driven, effective, and tailored to client objectives. Strong communication skills are essential, as analysts must translate complex analytics into clear recommendations for non-technical team members.

What are the key skills and qualifications needed to thrive as an Advertising Data Analyst, and why are they important?

To thrive as an Advertising Data Analyst, you need strong analytical skills, expertise in statistics, and experience with digital marketing metrics, usually supported by a degree in marketing, statistics, or a related field. Proficiency in data analysis tools such as Google Analytics, SQL, Excel, and visualization platforms like Tableau is typically required. Critical thinking, attention to detail, and effective communication help analysts translate complex data into actionable marketing insights. These skills are vital to drive data-informed advertising strategies and optimize campaign performance.
What are popular job titles related to Advertising Data Analyst jobs in Springfield, MA? For Advertising Data Analyst jobs in Springfield, MA, the most frequently searched job titles are:
What cities near Springfield, MA are hiring for Advertising Data Analyst jobs? Cities near Springfield, MA with the most Advertising Data Analyst job openings:
MARKETING / SALES / ADVERTISING INTERN

MARKETING / SALES / ADVERTISING INTERN

General Digital Corporation

South Windsor, CT • On-site

Internship

Posted 26 days ago


Job description

Company Description
General Digital remains a proud entrepreneurial company with deeply rooted traditions of quality and service. We have evolved into the industry's leader in innovative flat screen LCD display design, integration and enhancement. We continue to provide turnkey software solutions and consultative engineering services.
General Digital stands as a strong, viable force in the industry, poised to meet the challenge of your specific needs. Deloitte and Touche chose us three times (2003, 2005 and 2006) for their prestigious Fast 50 Technology award.
And we would like to note how grateful we are for our customers' referrals of friends and associates to General Digital.
Job Description
General Digital Corporation is looking for a qualified intern to join our marketing/advertising team. General Digital is the industry leader in innovative flat screen LCD display design, integration and enhancement. We provide turnkey software solutions and consultative engineering services. Our marketing department is growing and seeks an intern who can participate in various stages of print and digital sales/marketing campaigns.
This intern should be prepared to work in a fast-paced team environment, and will finish the internship having gained broad experience in various aspects of marketing.
Responsibilities
• Assist in the creation of signage, circulars, mock ups, e-mail campaigns, on line promotion, etc.
• Assist in the distribution or delivery of marketing materials
• Assist with fulfillment of marketing offers
• Assist in database acquisition and administrative needs
• Assist with execution of trade shows
• Assist with the preparation and delivery of training materials
• Perform analysis of marketing and sales data
• Seek and analyze competitor marketing and sales materials both on and offline
• Prepare presentations
• Enter contact information into contact management systems
• Provide support to social media efforts
• Maintain tracking report of public relations activity
Qualifications
General Digital is looking for an undergraduate student in the greater Hartford, CT area who is majoring in Sales, Marketing or Advertising. This person should have excellent verbal and written communication skills, with extensive knowledge of Web and social media. PowerPoint, Word and Excel experience is a bonus, and will be considered when choosing the best applicant for this internship position. Only 2 spots are available and we're looking to fill them by no later than the end of January 2017.
Additional Information
Majors
Marketing, Sales, Advertising, Computer Science, Mathematics, Language