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Advertising Data Analyst Jobs in Springfield, MA

... paid advertising. Conversion Rate Optimization: * Identify areas of the user journey with ... Collect and analyze data to gain insights into user behaviour, product usage, and marketing ...

... paid advertising. Conversion Rate Optimization: * Identify areas of the user journey with ... Collect and analyze data to gain insights into user behaviour, product usage, and marketing ...

... advertising/message testing and thought leadership research studies (including both b2c and b2b customers).Conduct analyses of research and customer data (data tables, correlations, stat testing, etc.

... advertising channels. This role will work closely with the VP of Marketing and Director of Content ... Analyze Meta and TikTok ad performance data to identify winning concepts and iterate quickly * Lead ...

Real-time analytics and adaptive campaign management. * Seamless user experiences across planning ... Advocate for data-driven personalization, identity-based marketing, and AI-powered advertising ...

Admissions Counselor

Amherst, MA · On-site

$37K - $51K/yr

... advertisement responses or initial inquiry through matriculation. Maintain accurate and ... Data Analysis & Strategic Planning Analyze recruitment and enrollment data to inform decision ...

Social Media Manager

Hartford, CT · Remote

$70K - $100K/yr

Run social media advertising campaigns to increase brand visibility and drive traffic * Analyze ... Strong analytical skills and the ability to interpret data to drive decision-making

Marketing Tutor

Hartford, CT · Remote

$18 - $40/hr

... analyzing marketing metrics, and designing integrated marketing campaigns. Emphasizes data-driven marketing decisions and connects marketing theory to digital advertising, social media strategy, and ...

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Advertising Data Analyst information

See Springfield, MA salary details

$33.9K

$82.4K

$135.5K

How much do advertising data analyst jobs pay per year?

As of Jul 29, 2026, the average yearly pay for advertising data analyst in Springfield, MA is $82,351.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,300.00 and $96,700.00 per year, depending on experience, location, and employer.

What does an Advertising Data Analyst do?

An Advertising Data Analyst is responsible for collecting, analyzing, and interpreting data related to advertising campaigns. They help organizations understand the performance of their ads by identifying trends, measuring key metrics, and generating insights to optimize advertising strategies. Their work involves using data analysis tools, creating reports, and collaborating with marketing teams to improve campaign effectiveness and maximize ROI.

How does an Advertising Data Analyst typically collaborate with creative and account teams to improve campaign performance?

An Advertising Data Analyst works closely with both creative and account teams by providing actionable insights derived from campaign data. They regularly share performance metrics, identify trends, and highlight areas for optimization, enabling creatives to refine messaging and account managers to adjust strategy. This collaborative approach ensures campaigns are data-driven, effective, and tailored to client objectives. Strong communication skills are essential, as analysts must translate complex analytics into clear recommendations for non-technical team members.

What are the key skills and qualifications needed to thrive as an Advertising Data Analyst, and why are they important?

To thrive as an Advertising Data Analyst, you need strong analytical skills, expertise in statistics, and experience with digital marketing metrics, usually supported by a degree in marketing, statistics, or a related field. Proficiency in data analysis tools such as Google Analytics, SQL, Excel, and visualization platforms like Tableau is typically required. Critical thinking, attention to detail, and effective communication help analysts translate complex data into actionable marketing insights. These skills are vital to drive data-informed advertising strategies and optimize campaign performance.
What are popular job titles related to Advertising Data Analyst jobs in Springfield, MA? For Advertising Data Analyst jobs in Springfield, MA, the most frequently searched job titles are:
What cities near Springfield, MA are hiring for Advertising Data Analyst jobs? Cities near Springfield, MA with the most Advertising Data Analyst job openings:

Retail Account Manager (RAM) - NRS & Retail Services

IDT

Springfield, MA • On-site

$31K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 25 days ago


Job description

About the Opportunity:
IDT's Retail division is looking for an energetic, hybrid Retail Account Manager (RAM). In this role, you won't just manage a route-you will be a growth partner for small businesses. You will drive revenue by selling our flagship National Retail Solutions (NRS) portfolio-including Point-of-Sale (POS) systems, credit card merchant services, and cash advances-while simultaneously managing and expanding our traditional telecom and financial services products (Boss Revolution) within your territory.
This role balances the thrill of direct, consultative sales with the stability of consistent account management.
In this role, you will:
  • Drive NRS Product Sales: Prospect, pitch, and close sales for NRS Point-of-Sale (POS) devices, Merchant Services, and Cash Advances to new and existing retail accounts.
  • Manage an Assigned Route: Develop and execute a weekly cycle to visit retail stores on a regular basis, ensuring high customer satisfaction and identifying upsell opportunities.
  • Open New Retail Doors: Actively prospect and go door-to-door to expand IDT and NRS presence in your territory.
  • Onboard & Support Customers: Drive the merchant application process, help store owners understand how to use our services effectively, and provide light troubleshooting/tech support on equipment.
  • Handle Operations & Inventory: Manage sales, cash/payment collections, and telecom card inventory using IDT's accounting system.

What we are looking for:
  • Experience: 1-2 years of experience in retail sales, outside sales, or customer-facing roles. Prior exposure to Merchant Services, POS implementation, or route sales is a major plus.
  • Language: Bilingual professionals with fluency in both English and Spanish are highly preferred to support our diverse customer base.
  • Mobility: Must have a valid driver's license, a reliable car, and a willingness to travel door-to-door within your assigned territory daily.
  • Tech Savvy: Comfortable using basic MS Office, CRM tools, tablets, and Bluetooth equipment.
  • Traits: A resilient "people person" with sharp attention to detail, strong presentation skills, and the ability to multitask in a fast-paced entrepreneurial environment.

We offer you:
  • Competitive Base Salary + uncapped commission structure.
  • Comprehensive mileage and gas reimbursement program.
  • Paid on-the-job training on both NRS tech products and IDT telecom services.
  • Excellent benefits package (Medical, Dental, Vision, Life Insurance, 401k with employer match, and PTO).

$31,200 - $31,200 a year
Company: IDT Corporation / National Retail Solutions (NRS) Location: [Insert Territory/Location] Compensation: Competitive Base Salary + Commissions + Mileage/Gas Reimbursement & Full Benefits
At IDT, we understand the challenge of being apart from those who matter most. Communicating, transferring money, and mobile phone service must be safe, simple, and affordable. Our flagship brand, Boss Revolution, which includes our International Calling, Mobile Top Up, and Money Transfer services, as well as our Boss Revolution Mobile, net2phone, National Retail Solutions, IDT Express, and IDT Carrier Services divisions all, support IDT's mission of enabling our customers to keep in touch and share resources with their friends and family around the world.
IDT is listed on the NYSE, employs over 1800 people across 20+ countries, and has revenues in excess of $1.5 billion. Since 1990, IDT Telecom has remained a pioneer in Prepaid VoIP and UCaaS telephony. Today, we are an industry leader in prepaid communication and payment services and are one of the world's largest international voice carriers.
Our National Retail Solutions brand provides a sales management system and POS equipment for small and medium-sized businesses. With the help of NRS, business owners can address a management problem: the product integrates advertising, data analysis, and payment processing.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.