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Advertising Data Analyst Jobs in Raleigh, NC (NOW HIRING)

Perform in-depth data analysis to deliver actionable insights to ensure campaign success * Educate advertisers on performance metrics, insights and best practices * Build a comprehensive collection ...

Perform in-depth data analysis to deliver actionable insights to ensure campaign success * Educate advertisers on performance metrics, insights and best practices * Build a comprehensive collection ...

Perform in-depth data analysis to deliver actionable insights to ensure campaign success * Educate advertisers on performance metrics, insights and best practices * Build a comprehensive collection ...

Review all advertising programs, budgets, sales statistics, digital analytics, and strategic ... Regularly review and interpret CRM dashboards and reports, in coordination with Data Analyst, to ...

Review all advertising programs, budgets, sales statistics, digital analytics, and strategic ... Regularly review and interpret CRM dashboards and reports, in coordination with Data Analyst, to ...

Strong understanding of market research, data analysis, and financial modeling. * Excellent ... telcos, advertisers and publishers. Our end-to-end platform uniquely simplifies the ability to ...

Strong understanding of market research, data analysis, and financial modeling * Excellent ... telcos, advertisers and publishers. Our end-to-end platform uniquely simplifies the ability to ...

Ensure all marketing activities comply with ethical standards and applicable healthcare advertising ... Analyze marketing and intake data to identify opportunities for growth and operational improvement.

Sales & Marketing Administrator

Raleigh, NC ยท On-site

$60K - $62K/yr

Support website updates, social media content scheduling, email marketing, and advertising efforts ... with analyzing data to identify growth opportunities and process improvements. * Support ongoing ...

Paid Search Account Manager

Raleigh, NC ยท On-site

$95K - $115K/yr

Deep expertise in paid search platforms (Google Ads, Microsoft Advertising) and hands-on experience with conversion tracking and GA4 * Proven ability to analyze data and translate insights into ...

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Advertising Data Analyst information

See Raleigh, NC salary details

$33.1K

$80.3K

$132.2K

How much do advertising data analyst jobs pay per year?

As of Jun 11, 2026, the average yearly pay for advertising data analyst in Raleigh, NC is $80,333.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,800.00 and $94,300.00 per year, depending on experience, location, and employer.

Is AI replacing data analysts?

AI is automating certain tasks within the role of an advertising data analyst, such as data processing and basic analysis, but it does not fully replace the need for human expertise in interpreting complex data, developing strategies, and making decisions. Data analysts who develop skills in machine learning tools and data visualization are better positioned to work alongside AI technologies. Human judgment remains essential for nuanced insights and strategic planning in advertising analytics.

What does an Advertising Data Analyst do?

An Advertising Data Analyst is responsible for collecting, analyzing, and interpreting data related to advertising campaigns. They help organizations understand the performance of their ads by identifying trends, measuring key metrics, and generating insights to optimize advertising strategies. Their work involves using data analysis tools, creating reports, and collaborating with marketing teams to improve campaign effectiveness and maximize ROI.

How does an Advertising Data Analyst typically collaborate with creative and account teams to improve campaign performance?

An Advertising Data Analyst works closely with both creative and account teams by providing actionable insights derived from campaign data. They regularly share performance metrics, identify trends, and highlight areas for optimization, enabling creatives to refine messaging and account managers to adjust strategy. This collaborative approach ensures campaigns are data-driven, effective, and tailored to client objectives. Strong communication skills are essential, as analysts must translate complex analytics into clear recommendations for non-technical team members.

Is 40 too old to become a data analyst?

Age is not a barrier to becoming an advertising data analyst. Success in this field depends on skills such as data analysis, proficiency with tools like Excel, SQL, or Tableau, and continuous learning. Many professionals transition into data analysis at various ages and find opportunities through relevant training and experience.

What does an advertising analyst do?

An advertising analyst examines data related to advertising campaigns to evaluate their effectiveness and optimize future strategies. They analyze metrics such as click-through rates, conversions, and return on investment using tools like Excel and analytics platforms, often working with marketing teams to improve campaign performance.

What field is the highest paid data analyst?

In the field of data analysis, specialized roles such as financial, healthcare, and technology sectors tend to offer the highest salaries. Data analysts with advanced skills in machine learning, programming, and data visualization tools like Python, R, or Tableau often earn higher compensation, especially in industries with complex data needs.

What are the key skills and qualifications needed to thrive as an Advertising Data Analyst, and why are they important?

To thrive as an Advertising Data Analyst, you need strong analytical skills, expertise in statistics, and experience with digital marketing metrics, usually supported by a degree in marketing, statistics, or a related field. Proficiency in data analysis tools such as Google Analytics, SQL, Excel, and visualization platforms like Tableau is typically required. Critical thinking, attention to detail, and effective communication help analysts translate complex data into actionable marketing insights. These skills are vital to drive data-informed advertising strategies and optimize campaign performance.
What job categories do people searching Advertising Data Analyst jobs in Raleigh, NC look for? The top searched job categories for Advertising Data Analyst jobs in Raleigh, NC are:
What cities near Raleigh, NC are hiring for Advertising Data Analyst jobs? Cities near Raleigh, NC with the most Advertising Data Analyst job openings:
Digital Sales Executive

Digital Sales Executive

Tribune Media

Raleigh, NC โ€ข On-site

Full-time

Posted 23 days ago


Job description

CBS 17, your trusted local news leader and part of one of the nation's top media markets, is looking for a Digital Sales Executiveto join our Raleigh, NC team. This role offers a unique opportunity to work with the largest local broadcast groupin the country while partnering with a nationally recognized digital agency. This is a sales-focused position.

The Digital Sales Executive plays a vital leadership role within our client services team, driving new business growth while retaining and expanding existing accounts. This position focuses on delivering client-centered marketing strategies, enhanced support, and measurable results. Working collaboratively with account executives, the Digital Sales Executive will support team efforts to grow digital advertising revenue while also owning individual sales goals through the direct sale of Nexstar's full suite of marketing solutions.

CBS17.com is a market-leading local news platform, offering opportunities to sell custom sponsorships, display and video advertising, local news CTV, and creative production services. Nexstar Digital Marketing Services provides a robust range of solutions, including CTV/OTT, targeted video, email marketing, SEM, social media, and more-supported by advanced reporting and analytics.

Compensation includes a competitive base salary plus commission, with opportunities to build local, regional, and multi-market business. This is an exciting opportunity for an experienced professional seeking a fast-paced, dynamic sales and marketing career with strong earning potential. If you're ready to take the next step, we'd love to connect with you.

  • Prospect and secure new business through networking, referrals, and outreach.
  • Consistently meet or exceed individual revenue goals and quarterly targets.
  • Develop strong relationships with both advertising agencies and local clients to grow their business by planning and organizing a sales strategy to meet goals, as well as monitor and track sales plan.
  • Assist the sales leadership team in developing a strategy to support achievement of goals focused on metrics-driven success for digital marketing services
  • Create digital marketing growth plans based on individual advertiser goals and objectives
  • Identify, prospect and develop new business
  • Maintains and grows existing accounts as well as develops new accounts
  • Responsible for generating revenues through sale of commercial television and digital products.
  • Develop strong relationships with both advertising agencies and local clients in an effort to grow their business by planning and organizing a sales strategy to meet goals, as well as monitor and track sales plan.
  • Achieve monthly and quarterly revenue goals.
  • Formulate and present customized digital advertising solutions in collaboration with account executives and individually
  • Perform in-depth data analysis to deliver actionable insights to ensure campaign success
  • Educate advertisers on performance metrics, insights and best practices
  • Build a comprehensive collection of success stories and case studies to share with the sales team
  • Share knowledge of digital media products and advertising trends during sales training meetings and individual training sessions
  • Assist sales management team with special projects related to digital sales
  • Other duties as assigned
  • Skills and requirements:

  • Expertise selling and developing digital marketing campaigns utilizing a variety of products and tactics including CTV/OTT, targeted video, email, SEM, social and more
  • Strong knowledge and practical application of digital media targeting capabilities and analytics
  • Excellent presentation skills are essential - Ability to write, design and deliver clear and concise information in a creative and compelling format
  • Solid time management skills, consistently meets deadlines
  • Effective problem solving, relationship building and communication skills
  • Knowledge of media plans, advertising marketplace, and key competition
  • Can excel in a fast-paced, revenue-driven sales environment
  • Strong computer skills including Microsoft Office plus the ability to quickly learn new industry specific software
  • Professional appearance is a must
  • Reliable transportation, valid driver's license and a satisfactory driving record
  • Education/Experience:

    Bachelor's degree in marketing, advertising, mass communications, or a related field, or an equivalent combination of education and/or proven work-related experience.

    Minimum five years of experience in a strategic role in digital advertising sales and marketing, preferably within a media or digital marketing company.

    Physical Demands & Work Environment:

    The Digital Strategic Account Manager must be able to sit, reach, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, and work indoors in environmentally controlled conditions. This is an in-office role.

    EEO Statement: Equal Opportunity Employer Minorities / Women / Veterans / Disabled

SCAM ALERT:

Please be aware candidates may be at risk of being targeted by scammers seeking personal data or money. Recruiters with Nexstar Media Group and its local stations will only contact you through official job boards, LinkedIn, or email with Nexstar.tv domain or official station email addresses (example:@wreg.com). Be cautious of any outreach claiming to be from Nexstar or its recruiters via any other messaging platforms or personal email addresses. We will not contact you using a @gmail email address. If you are unsure about the authenticity of a job inquiry or offer, email us at corporaterecruiters@nexstar.tv.