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Advertising Data Analyst information

See Boca Raton, FL salary details

$32.3K

$78.4K

$129.1K

How much do advertising data analyst jobs pay per year?

As of May 28, 2026, the average yearly pay for advertising data analyst in Boca Raton, FL is $78,423.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,300.00 and $92,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an Advertising Data Analyst, and why are they important?

To thrive as an Advertising Data Analyst, you need strong analytical skills, expertise in statistics, and experience with digital marketing metrics, usually supported by a degree in marketing, statistics, or a related field. Proficiency in data analysis tools such as Google Analytics, SQL, Excel, and visualization platforms like Tableau is typically required. Critical thinking, attention to detail, and effective communication help analysts translate complex data into actionable marketing insights. These skills are vital to drive data-informed advertising strategies and optimize campaign performance.

How does an Advertising Data Analyst typically collaborate with creative and account teams to improve campaign performance?

An Advertising Data Analyst works closely with both creative and account teams by providing actionable insights derived from campaign data. They regularly share performance metrics, identify trends, and highlight areas for optimization, enabling creatives to refine messaging and account managers to adjust strategy. This collaborative approach ensures campaigns are data-driven, effective, and tailored to client objectives. Strong communication skills are essential, as analysts must translate complex analytics into clear recommendations for non-technical team members.

What does an Advertising Data Analyst do?

An Advertising Data Analyst is responsible for collecting, analyzing, and interpreting data related to advertising campaigns. They help organizations understand the performance of their ads by identifying trends, measuring key metrics, and generating insights to optimize advertising strategies. Their work involves using data analysis tools, creating reports, and collaborating with marketing teams to improve campaign effectiveness and maximize ROI.
What are popular job titles related to Advertising Data Analyst jobs in Boca Raton, FL? For Advertising Data Analyst jobs in Boca Raton, FL, the most frequently searched job titles are:
What job categories do people searching Advertising Data Analyst jobs in Boca Raton, FL look for? The top searched job categories for Advertising Data Analyst jobs in Boca Raton, FL are:
What cities near Boca Raton, FL are hiring for Advertising Data Analyst jobs? Cities near Boca Raton, FL with the most Advertising Data Analyst job openings:
Advertising Data Analyst jobs near you
Marketplace Advertising Analyst

Marketplace Advertising Analyst

Great HealthWorks, Inc.

Fort Lauderdale, FL • On-site

Full-time

Posted 21 days ago

Job description

Summary

The Amazon Advertising Specialist is responsible for the day-to-day hands on management of the advertising spend for Amazon. They will be responsible for driving efficiency on current spending and building out product launch campaigns for new products. They will be responsible for executing on the budget and forecast of advertising dollars. They will run reports on and analysis of historical data on a campaign and keyword level. They will be responsible for weekly performance reporting to Brand Managers and other key stakeholders. The ideal candidate will have a deep understanding of the Amazon advertising platform and brings a strong analytical background.

Key Responsibilities

  • Be able to get granular on Amazon advertising campaigns and execute on strategy.
  • Analyze and understand the unique e-commerce and consumer behavior trends to tailor strategies for each marketplace.Build and continue to adjust customer avatarsfor advertising targeting cross-functionally with the help of Brand Managers.
  • Define and track advertising relevancy metrics to assess performance and identify areas for optimization.
  • Maintain strong optimization routine and structure utilizing Scale Insights and other relevant tools to hit weekly and monthly TACOS, ACOS, and PPC revenue targets.
  • Manage global advertising budget, ensuring efficient allocation to maximize ROI while maintaining budget discipline.
  • Run historical reports and create analysis for Amazon, Walmart, andTikTok Shopsales and advertising spend.
  • Perform other duties as assigned.

Qualifications

Education and Experience

  • Bachelor’s degree in digital, business, marketing, or finance (with a bias to analysis) preferred.
  • 5+ years of experience of the Amazon.com seller platform.
  • Experience navigating and using PPCsoftware; preferably Scale Insights or similar.
  • Experience with analytics and running reports that are shared with key stakeholders.
  • Experience with planning, budgeting, andexecutingadvertisingstrategyfor product launches.

Knowledge, Skills, and Abilities

  • Strong understanding ofAmazon Seller Central and Amazon Advertising.
  • AdvancedExcelSkills– create formulas, pivottables,charts and graphs.
  • Advanced PPC/Advertising Software: Be able tomaneuverand manipulate campaigns and get granular to the keyword level of bid adjustments and reporting.
  • Familiarity with Scale Insights is preferred.
  • Advanced Critical Thinking: Be able to make decisions and adjustments with minimal direction.
  • Strong Analytical Skills with the ability to interpret data and make data-driven decisions.

Physical/Work Environment/Expectations

While performing duties of job, incumbent is occasionally required to:

  • Operate in a professional office environment
  • Constantly use work-related equipment
  • To use hands and fingers to handle or feel objects, tools, or controls
  • Occasionally lift and/or move up to 25 pounds
  • To sit for long periods of time (up to 10 hours per day)
  • To lift files, open filing cabinetsand bend or stand as necessary
  • Ability to work regular, full-time schedule, Monday through Friday with the flexibility to work additional hours depending on business demands
  • Ability to work regular, full-time schedule, Monday through Friday with the flexibility to work additional hours depending on business demands.


Note: This job description is not totally inclusive, nor it is designed to cover or contain a complete comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.