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Ads Quality Rater Jobs in Kentucky (NOW HIRING)

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Ads Quality Rater information

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$17

$24

How much do ads quality rater jobs pay per hour?

As of Jul 30, 2026, the average hourly pay for ads quality rater in Kentucky is $17.31, according to ZipRecruiter salary data. Most workers in this role earn between $14.81 and $18.99 per hour, depending on experience, location, and employer.

What does a typical workday look like for an Ads Quality Rater?

As an Ads Quality Rater, your workday usually involves reviewing various online ads and assessing their relevance and quality according to set guidelines. Most of the work is independent and performed remotely, offering flexibility in setting your own schedule within certain hourly limits set by the employer. You will use specialized online platforms to review content, provide ratings, and submit detailed feedback based on your analysis. While the role does not involve direct customer interaction, you will collaborate with a remote team through periodic emails or virtual meetings, and consistent, high-quality work can open up opportunities for project extensions or advancement.

What are the key skills and qualifications needed to thrive in the Ads Quality Rater position, and why are they important?

To thrive as an Ads Quality Rater, you need strong analytical skills, high attention to detail, and a good understanding of internet culture and search engines, often supported by a bachelor's degree or relevant experience. Familiarity with web browsers, proprietary rating platforms, and online evaluation tools is typically required, though no formal certifications are needed. Excellent time management, self-motivation, and written communication skills help you stand out in this largely independent, remote position. These skills are vital to accurately assess ad relevance and quality, ensuring a better user experience and more effective online advertising.

What is an Ads Quality Rater job?

An Ads Quality Rater is a remote, part-time role where individuals evaluate the relevance and quality of online ads based on specific guidelines. Raters analyze search queries, ad placements, and landing pages to ensure they align with user intent. The job requires fluency in the assigned language, strong analytical skills, and familiarity with internet search trends. It helps improve ad algorithms and enhances user experience by providing human insights to search engine companies.

What are the most commonly searched types of Ads Quality Rater jobs in Kentucky? The most popular types of Ads Quality Rater jobs in Kentucky are:
What are popular job titles related to Ads Quality Rater jobs in Kentucky? For Ads Quality Rater jobs in Kentucky, the most frequently searched job titles are:
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Ads Quality Rater jobs near you
Infographic showing various Ads Quality Rater job openings in Kentucky as of July 2026, with employment types broken down into 55% Full Time, and 45% Part Time. Highlights an 50% In-person, and 50% Remote job distribution, with an average salary of $36,003 per year, or $17.3 per hour.

Marketing and Public Relations Manager

Milestones Services LLC

Louisville, KY • On-site

$45K - $60K/yr

Full-time

Posted 23 days ago

Job description

Marketing & Public Relations Manager

Position Summary

The Marketing & Public Relations Manager is responsible for developing and executing strategic marketing initiatives that increase brand awareness, generate qualified leads, strengthen community partnerships, and drive growth across all Milestones organizations, including:

  • Milestones Services
  • Milestones RISE
  • Milestones Care at Home
  • Milestones Transportation
  • Okolona Child Care

This position combines marketing strategy, sales funnel development, digital marketing, public relations, community engagement, and brand management. The ideal candidate is both creative and analytical, capable of building systems that consistently convert awareness into referrals, admissions, and customers while maintaining a positive public image for each organization.

The Marketing & Public Relations Manager will work closely with executive leadership to ensure all marketing efforts align with the mission, values, and strategic goals of the organization.

Reporting Relationship

Reports to:
Chief Executive Officer/Executive Director

Primary Responsibilities

Marketing Strategy & Brand Management

  • Develop and execute annual marketing plans for each organization.
  • Maintain consistent branding across all companies.
  • Identify new opportunities to increase market share.
  • Develop marketing campaigns supporting organizational growth.
  • Monitor industry trends and competitor activities.
  • Develop key messaging for each service line.
  • Ensure all marketing materials accurately represent services and regulatory requirements.

Sales Funnel Development

Develop and manage marketing funnels that generate qualified leads and convert them into customers.

Responsibilities include:

  • Creating customer journeys from awareness through enrollment.
  • Designing lead generation campaigns.
  • Developing landing pages.
  • Building email nurture campaigns.
  • Managing CRM lead pipelines.
  • Tracking conversion rates.
  • Optimizing marketing campaigns using performance data.
  • Creating automated follow-up systems.
  • Developing referral funnels for healthcare providers, hospitals, schools, case managers, discharge planners, physicians, and community agencies.
  • Building parent enrollment funnels for Okolona Child Care.

Digital Marketing

Manage all online marketing efforts including:

  • Website content updates
  • SEO optimization
  • Google Business profiles
  • Social media strategy
  • Facebook
  • Instagram
  • LinkedIn
  • YouTube
  • Email marketing
  • Paid digital advertising
  • Google Ads
  • Facebook Ads
  • Analytics reporting

Social Media Management

Develop and maintain an engaging social media presence.

Responsibilities include:

  • Creating monthly content calendars
  • Writing engaging posts
  • Creating graphics and short videos
  • Publishing content across all platforms
  • Monitoring engagement
  • Responding to comments and messages
  • Growing followers
  • Increasing engagement
  • Highlighting participant success stories
  • Promoting services and events
  • Maintaining brand consistency

Content Development

Develop high-quality content including:

  • Blogs
  • Articles
  • Success stories
  • Newsletters
  • Press releases
  • Educational materials
  • Recruitment campaigns
  • Employer branding
  • Videos
  • Infographics
  • Brochures
  • Annual reports
  • Marketing collateral
  • Community resource guides

Public Relations

Serve as the organization's public relations representative by:

  • Building relationships with local media.
  • Preparing press releases.
  • Coordinating interviews.
  • Managing media inquiries.
  • Supporting executive communications.
  • Developing crisis communication plans.
  • Promoting positive community stories.
  • Protecting organizational reputation.

Community Relations

Represent the organization throughout the community by:

  • Building referral relationships.
  • Attending networking events.
  • Coordinating sponsorships.
  • Managing community partnerships.
  • Developing strategic alliances.
  • Coordinating community outreach.
  • Organizing public events.
  • Supporting fundraising initiatives.
  • Increasing organizational visibility.

Referral Development

Develop referral relationships with:

  • Hospitals
  • Physicians
  • Mental health providers
  • Schools
  • Case managers
  • Guardians
  • Social workers
  • Community organizations
  • Long-term care facilities
  • Behavioral health providers
  • Rehabilitation centers
  • State agencies

Event Planning

Coordinate:

  • Community events
  • Health fairs
  • Ribbon cuttings
  • Open houses
  • Educational workshops
  • Recruitment events
  • Provider appreciation events
  • Family engagement events
  • Speaking engagements

Marketing Analytics

Track and report:

  • Website traffic
  • Social media growth
  • Lead generation
  • Customer acquisition cost
  • Conversion rates
  • Referral sources
  • Campaign ROI
  • Advertising effectiveness
  • Email performance
  • Enrollment trends

Provide monthly executive reports with recommendations for improvement.

Graphic Design & Creative Development

Develop marketing materials including:

  • Flyers
  • Brochures
  • Presentations
  • Digital advertisements
  • Social graphics
  • Print advertisements
  • Trade show displays
  • Signage
  • Recruitment materials

Required Qualifications

  • Bachelor's degree in Marketing, Communications, Public Relations, Business, or related field.
  • Three to five years of marketing experience.
  • Experience managing social media platforms.
  • Experience with CRM software.
  • Strong writing and editing skills.
  • Graphic design experience using tools such as Canva or Adobe Creative Suite.
  • Experience with email marketing platforms.
  • Knowledge of SEO and digital marketing.
  • Excellent communication and presentation skills.
  • Strong project management abilities.

Preferred Qualifications

  • Healthcare marketing experience.
  • Human services or nonprofit marketing experience.
  • Experience marketing Medicaid waiver or behavioral health services.
  • Experience developing sales funnels and marketing automation.
  • Knowledge of Google Analytics and SEO.
  • Photography and videography experience.
  • Experience with Meta Business Suite and LinkedIn Campaign Manager.

Key Performance Indicators (KPIs)

Success in this position will be measured by:

  • Increase in qualified leads
  • Growth in admissions across all service lines
  • Increase in childcare enrollments
  • Growth in referral sources
  • Website traffic growth
  • Social media engagement
  • Lead conversion rates
  • Marketing ROI
  • Community partnership development
  • Media placements
  • Brand awareness
  • Customer acquisition cost
  • Customer retention
  • Positive online reviews and reputation management

Core Competencies

  • Strategic thinking
  • Creativity
  • Relationship building
  • Public speaking
  • Data analysis
  • Project management
  • Time management
  • Brand storytelling
  • Problem solving
  • Initiative
  • Adaptability
  • Professionalism
  • Collaboration